Featured Blogs

Recently released posters promoting the feature film Civil War stirred controversy. But not the kind of controversy that its studio parent A24 was looking for. The AI-generated visuals used in the posters caused immediate backlash among commercial artists and consumers over their inaccuracy and lack of production quality. One depicts a military gun boat on […]

Robotic process automation (RPA) companies have embraced generative AI (genAI) technology to keep pace with competition from OpenAI, Google, countless startups, and incumbent portfolio vendors. They have demonstrated how it can build bots and create document extraction models, arrange complex business travel, and provide guidance in health care. Yet, many Forrester clients are skeptical that […]

B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience. Unfortunately, there’s no one-size-fits-all playbook design because every organization is unique. Common Challenges Our research shows B2B portfolio marketing teams responsible for go-to-market strategy face the following challenges: Functional teams tend to act in isolation, […]

This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends.

Grundlegende Prozesstransformationen benötigen die Synergie verschiedener KIs. Erfahren Sie mehr darüber, wie sich genAI auf die Social-Tech-Landschaft auswirkt.

Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA.

Generative KI bietet risikobewussten CX-Führungskräften eine enorme Chance, das Kundenerlebnis zu verbessern und Arbeitsabläufe zu optimieren.

Führungskräfte im B2B-Marketing müssen mit dem Potenzial von KI rechnen, bestimmte Mitarbeiterzahlen, Rollen, Verantwortlichkeiten und Aktivitäten zu ersetzen.

Forrester's Enterprise Architecture Award submissions are in full swing, but the deadline for the the North American award is less than a month away. As you finalize your submissions, learn what makes a strong entry.

The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Cloud has driven enterprise IT transformation with newfound speed and scale. But IT operating models haven’t always kept up. Learn how Forrester’s Cloud Operating Model Framework can help catch up.

Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer value and prioritize decision-making.

Sam Stern, founding CX Cast host, returns to the podcast to share his experiences as Senior Manager of CX at LinkedIn. Sam and Angelina talk about the importance of maintaining trust and confidence by improving customer experiences.

Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.

Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.

Entdecken Sie die drei unterschiedlichen Arten, wie führende CIOs die Wachstumsagenda ihres Unternehmens vorantreiben (und wie sie generative KI nutzen).

Mit der Weiterentwicklung der Technologie entwickelt sich auch die Zukunft des Betriebs weiter. Fortschritte in der Verarbeitung natürlicher Sprache und Deep Learning werden KI-gesteuerte Abläufe und agiles Wissensmanagement noch intuitiver und menschenähnlicher machen.

Sie haben von High-Performance-IT gehört. Erfahren Sie jetzt, wie der CISO und die Sicherheitsorganisation in dieses neue Technologiemodell passen.