Henry Peyret

More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy,  identifying the […]

Three very different brands with an unfortunate commonality: Each has recently incurred the wrath of a growing segment that Forrester calls the values-based consumer. Last week at Forrester’s Consumer Marketing Forum, my colleague Jim Nail and I launched a new line of research. It helps marketers manage the trend of consumers looking beyond the direct, personal benefits they […]

While data governance has been a business need for years, it is becoming more visible as a center-stage business concern. Driving this shift are new regulations and new requirements addressing consumer data ownership, privacy, and business data monetization. Two of the most important regulations are the European General Data Protection Regulation (GDPR), and the Basel […]

Last week, I participated in a roundtable during a conference in Paris organized by the French branch of DAMA, the data management international organization. During the question/answer part of the conference, it became clear that most of the audience was confusing data management with data governance (DG). This is a challenge my Forrester colleague Michele […]

There’s a renewed interest in integration technologies due to new needs for integration to mobile, the Internet of Things (IoT), and cloud — but also because integration requirements betwen systems of engagement and systems of record are requiring realtime for seamless boundaries omnichannel, higher volume, with end-to-end security highlight the changes in integration practices. Forrester […]

There are multiple maturity models and associated assessments for data governance on the market. Some are from software vendors, or from consulting companies, which use these as the basis for selling services. Others are from professional groups like the one from the Data Governance Council. They are all good — but frankly not adequate for […]

  There are interesting debates all around the globe about whether there is the need for a next gen EA framework.  James Lapalme recently published an excellent article: Three Schools of Thought on Enterprise Architecture explaining the reasons of such debates.    In this article James identifies three schools of thoughts for EA, each with […]

Enterprise architects I talk with are struggling with the pace of change in their business. We all know the pace of change in business, and in the technology which shapes and supports our business, is accelerating. Customers are expecting more ethics from companies and also more personalized services but do not want to share private […]

Last week I finally published the third document in the collection "EA Involvement In IT Governance": "Integrate EA With ITIL Service Portfolio Management." It follows the two previous documents "Integrate EA With Project Portfolio Management Governance" and "Integrate Enterprise Architecture With Application Portfolio Governance." I say "finally" because most of the ideas for these documents […]

EA teams like to know how mature their EA practice is. There are a lot of EA maturity models out there. You will find some of these assessments and maturity models discussed in a 2009 Forrester report. Many EA teams share the idea that there is a single “ultimate EA model” and that EA leaders should strive to move […]

As Forrester’s EA tools analyst specialist, I am regularly receiving inquiries from EA teams that are encountering trouble choosing the "single repository of truth" for the entire enterprise. Generally, they are oscillating between two products after a long decision process, hesitating in many cases because no one product is able to satisfy all the architects: […]

Rob Karel and I (thanks to Rob) recently published the second document in a series on metadata, Best Practices: Establish Your Metadata Plan, after a document about metadata strategy. This document: Broadens the definition of metadata beyond “data on data” to include business rules, process models, application parameters, application rights, and policies. Provides guidance to help […]

My colleagues Ted Schadler and Josh Bernoff are preparing the launch of their coauthored new book, Empowered, after the success of Josh Bernoff’s Groundswell. Basically, Empowered’s message is: "If you want to succeed with empowered customers, you must empower your employees to solve their problems . . . . From working with many, many companies […]