James L. McQuivey

VP, Principal Analyst

Forrester Bio

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How Employees Feel About Coronavirus Now: A PandemicEX Survey Update

James L. McQuivey March 25, 2020
The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.
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Special Report

PandemicEX Results: Workers Uncertain That They Can Care For Ill Family Members

James L. McQuivey March 13, 2020
The next phase of COVID-19 preparedness is helping workers care for ill loved ones. But our #pandemicEX survey results reveal that only half of US workers feel they have the flexibility at work to take care of sick family members.
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Special Report

PandemicEX Survey: Half Of Workers Confident In Leaders

James L. McQuivey March 12, 2020
Our findings also reveal a confidence gap between managers and executives versus other employees.
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Special Report

How Employees Feel About Coronavirus: Early Results From Forrester’s PandemicEX Survey

James L. McQuivey March 11, 2020
Our #pandemicEX research project aimed to understand how employees are experiencing the spread of COVID-19. Read results here.
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Special Report

PandemicEX First Look: Just 43% Agree That Their Employer Has A Plan

James L. McQuivey March 5, 2020

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Blog

PandemicEX: The Employee Experience Of Coronavirus

James L. McQuivey March 2, 2020
What is the employee experience of a pandemic? Companies are making plans and governments are tracking the spread of the virus, but who is listening to the voice of the employees? Take our survey to help us track and share that data.
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Blog

Google’s HR Chief Steps Down, Hands Employee Problems To Other Leaders

James L. McQuivey February 11, 2020
This departure illustrates four things that are happening at Google to employee experience. They will happen to you, too. Very soon. Get ready.
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Blog

Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect

James L. McQuivey October 28, 2019
In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void.
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Blog

Amazon’s New Echo Lineup Does What Fire Phone Never Could

James L. McQuivey September 25, 2019
Remember when Amazon created a new phone and hoped it could revolutionize the smartphone business? And remember how badly that failed? As of today, Amazon just proved that it doesn’t need no stinkin’ smartphone to get up close and personal with its most engaged customers. In today’s product announcement event, Amazon released a full assault […]
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Blog

It’s Time To Fight For Consumer Hope

James L. McQuivey September 11, 2019
“Digital platform” is a term I first proposed more than a decade ago to describe a new breed of company that was about to dominate in our economic and social discussions. The term never caught on, sad to say, probably because it wasn’t catchy enough, but the prediction proved true. I used the word platform […]
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Blog

Apple: The First Hope-Based Company

James L. McQuivey September 10, 2019
The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices. That constant is hope.
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Blog

Let’s Get Everyone To The Future

James L. McQuivey May 14, 2019
At 5 a.m. this Saturday morning, I will be in a huddle of a few dozen hardy individuals in subfreezing temperatures. At the hour, we will begin a “race” through 60 kilometers of beautiful desert surrounding Utah’s Bryce Canyon. I put “race” in quotation marks because, except for the premier athletes at the front of […]
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Blog

Psychological Health: A Mental Tool For Approaching Your Future

James L. McQuivey May 9, 2019
Forrester Future Fit is a tool for measuring your readiness for the future. A simple, five-minute assessment lets us statistically project whether you are in the high-, medium-, or low-fitness group. Take the survey at forr.com/futurefit to learn your score. Read more about future fitness here. You’ll find that there are nine key attributes of […]
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Blog

Can We Talk (Honestly) About The Executive In The Room?

James L. McQuivey April 24, 2019
It’s easy to pick out truly bad examples of leadership. In every organization you are part of — from the parent-teacher cooperative to the leaders of nations — there are inept leaders who seem to have cajoled or manipulated their way into their roles. Despite how easily such examples come to mind, however, these egregious […]
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Blog

Emotional Fitness: How It Feels To Be Ready For The Future

James L. McQuivey April 22, 2019
Forrester Future Fit is a tool for measuring your readiness for the future. A simple, five-minute assessment lets us statistically project whether you are in the high-, medium-, or low-fitness group. Take the survey at forr.com/futurefit to learn your score. Read more about future fitness here. You’ll find that there are nine key attributes of […]
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Blog

The Clash Of The Digital Platforms: The Five-Year Update

James L. McQuivey April 19, 2019
On March 7, 2014, I wrote a report called “The Clash Of The Digital Platforms” in which I identified five companies that had a unique status in the world of technology, innovation, and overall business. The five companies were (alphabetically) Amazon, Apple, Facebook, Google, and Microsoft. In a byline piece I wrote for Ad Age’s […]
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Blog

Are You “Fit” Enough To Be Future Fit?

James L. McQuivey April 11, 2019
We released Forrester Future Fitness just over a week ago, and the good questions keep rolling in. People are intrigued, many of them for the reasons that motivated us in the first place to create the future fitness concept and tool. First things first, if you need an overview of what future fit is, I […]
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Blog

Forrester Future Fitness: The Big Picture View

James L. McQuivey April 2, 2019
This week, we launch a completely new tool to get you from where you are to where you want to go. The tool is called Forrester Future Fitness. It’s an atypical tool for Forrester, but desperate times call for desperate measures. Or maybe, transformative times call for transformative measures. Note: Want to read the in-depth, […]
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Blog

Forrester Future Fit: Next Steps

James L. McQuivey April 1, 2019
Thank you for taking the quick Forrester Future Fit assessment. If you took the 2.0 version of the assessment experience, you also got a brief walkthrough of the attributes that influence future fitness. If you didn’t or you want a refresher, be sure to visit Why Future fit has nine attributes to learn more. For […]
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Blog

Forrester Future Fit: How Fit Are You?

James L. McQuivey April 1, 2019
FORRESTER FUTURE FIT ASSESSMENT 2.0, UPDATED AUGUST 2019 We’re pleased to announce an updated Forrester Future Fit assessment experience. Since we launched future fit in April of 2019 we have had incredible feedback from users and clients who want to know more, learn more, and improve their own fitness. Thanks to thousands of new datapoints […]
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