James L. McQuivey

James L. McQuivey

Vice President, Principal Analyst

Latest Posts By James L.

When It’s Wrong To Be “Right”

"This new initiative is amazing, right?"  – Just about every executive on the planet, pretty much every day This year marks the ten-year…

March 3, 2017

Today’s “Puzzling” Consumer

This week I was chatting with a client, explaining how today’s consumer has more power than ever before: More information, more choices, more flexibility for…

March 2, 2017

Why More Is More

"Thank you for coming to this urgent, last-minute meeting today," I say to you and seven of our mutual colleagues. Pointing to a plate of…

April 25, 2016