James Staten

Vice President and Principal Analyst

Forrester Bio

James Staten

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Governments: Think Broadly With Your Tech-Driven Innovation Efforts

James Staten June 5, 2019
As functional lead for digital, the Department of Internal Affairs (DIA) leads all government market engagement for the New Zealand government. It has used a co-designed model — including a focus on inclusion, human-centered service design, and an agile approach across the alpha and beta phases — that disrupts the prior manual procurement model and […]
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How To Take Your Customer Value To A Massive New Level

James Staten May 28, 2019
As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report, we show you how the very strongest CX leaders dare to disrupt with technology-driven innovations (TDIs). Most firms do not empower their CIOs to be their digital transformation leaders, let alone have them drive their […]
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A Former Strategic IT Vendor Is Returning To CIO Value — VMware

James Staten May 6, 2019
The company that drove server disruption with its 1990s virtualization solution saw its value disrupted by cloud computing in the 2000s. It then struggled for years to extend its value to cloud effectively. In 2016, it finally embraced public cloud as the reality for enterprise digital transformation advancement but went Amazon Web Services-only. And it […]
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New Report Addressing Your No. 1 Requested Topic For 2019: Speed

James Staten April 23, 2019
(coauthored by John Rymer) The top priority for Forrester’s C-suite Leadership Boards? Faster responses to customer issues and opportunities. Technology and marketing teams have raised their software delivery speeds but are slowed by other parts of the organization that decide and act more slowly. In the digital era, the first firm to grasp an opportunity […]
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Forthcoming Innovation Insights

James Staten April 8, 2019
As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership, you must prioritize tech-driven innovations that deliver net-new values to your customers. To best achieve this aim, you must start with a companywide mission and CX-driven ideation efforts […]
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Telcos Must Prioritize Innovations That Extend Beyond Networking

James Staten April 1, 2019
Since the birth of cloud computing in early 2000, telecommunications companies have seen business growth thanks to these IT transformational partners. But as we head into the next 20 years of this digital transformation era, no one in the networking space should keep their focus purely on their networking business. With the emerging technologies of […]
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Innovation Platforms — Not Software-Only

James Staten February 25, 2019
Every enterprise should be using an innovation platform to help track, drive, and evaluate its innovation efforts. However, do not limit this effort to an innovation management software solution. As noted by my colleague, Dan Bieler, you need a continuum of collaboration tools. To help address this, the leading innovation platforms today have added on […]
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Telecom-Only = Disrupted

James Staten January 24, 2019
My theme at PTC’19 this week was that telecommunications and colocation companies that maintain a focus on their traditional value propositions will be fully disrupted by 2025. Customers, in the era of cloud computing and embracing the shift to business agility, don’t want long-term commitments to fixed capacities of these resources. Their infrastructure consumption is […]
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China Takes The Moonshot Advantage

James Staten January 7, 2019
The origin of the term “moonshot” — used to describe the most advanced, disruptive innovations — has returned again as an innovation focus of its own. Last week, the China National Space Administration (CNSA) disrupted its competitors, such as NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon.   The CNSA’s own “moon shot” […]
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Get Ready For Edge Computing’s Rise In 2019

James Staten December 12, 2018
Every company needs edge computing on its technology road map starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the web . . . […]
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LIFT Your Emerging Tech Efforts To The Next Level — Part 2

James Staten November 27, 2018
The Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2018, shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65% experienced by firms not prioritizing and investing in emerging technologies. These leading firms also have the highest three-year revenue growth.  By following the LIFT framework of activities consistently, CIOs […]
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LIFT Your Emerging Tech Efforts To The Next Level

James Staten November 19, 2018
Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these needs, your focus needs to shift to:  Your customers’ needs evolution. Your customers’ ultimate objectives — beyond what they use you for. […]
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Driving MSP Cloud Cost Alignment — Rackspace

James Staten October 30, 2018
In today’s world, where the standard cost model for public cloud platform services is per-use, it seems very misaligned that most cloud managed service providers (MSPs) continue to require traditional 12-month-plus contracts. Most of these firms, and more traditional consultancies, that help you leverage and manage public cloud services have kept with standard multiyear contracts […]
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Three More Ways To Advance Your Innovation Efforts

James Staten October 23, 2018
As our research has shown, most companies today have pretty immature innovation efforts, and one of the biggest holdbacks is their corporate culture. Sadly, most humans fear change, and thus this mentality can keep you from being a driver of market shifts. And overcoming this issue can take years. Want to go faster? Focus first […]
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Volkswagen Partners With Azure To Drive Transportation Innovations

James Staten October 17, 2018
Volkswagen’s recent announcement of its decision to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts that transportation leaders are taking to position themselves as customer experience leaders. The objective of Volkswagen Automotive Cloud is to transform the company to a digital-services-driven business. While the […]
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Apptio Moves To Automate Enterprise Tech Optimization

James Staten October 3, 2018
Nearly all CIO organizations struggle to optimize cloud consumption. It’s helpful that there is a growing set of tools to help you learn how to best leverage cloud platform services and how to identify when your use is suboptimal and overly costly. But this guidance would be far more effective if it could give you […]
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Levi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X Jacquard Jacket

James Staten September 26, 2018
Disrupt or be disrupted. That’s the name of the game when it comes to market leadership today. It’s also what Levi’s did by using innovation to create its Bluetooth-enabled jean jacket designed for the growing community of commuter bicyclists. This jacket gives commuters hands-free control over their electronic devices by integrating Google’s Jacquard technology into […]
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Disruptive Innovation: Enterprise Success Stories

James Staten September 24, 2018
As I’ve reported, the degree of tech-driven market disruption has never been a higher priority for every company, across every industry, than it is today. Thanks to rapidly evolving emerging technologies such as AI/ML, IoT, and blockchain, as well as the megacloud vendors who offer priced-per-hour access to tech innovation chains, everyone now has the ability to craft new […]
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Stay Ahead Of Your Customers With Continuous Delivery

James Staten September 17, 2018
If you regularly follow the financial markets, it’s hard to ignore the growth generated by the FAANG stocks (Facebook, Apple, Amazon, Netflix, Google). When you look more closely at the “ANG” part of this quintet, it’s not hard to see how continuous delivery and rapid creation of customer value and corporate growth go hand in […]
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Best Buy's GreatCall Expands Its Adjacent Industry Disruption

James Staten August 20, 2018
Best Buy has made yet another startup acquisition that enriches its customer value with innovative digital products: GreatCall, a San Diego-based startup offering health and medical alert devices and services. Most retailers’ “innovations” have been incremental digital tech investments that extend their retail value proposition and customer value. It’s great to see Best Buy investing […]
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