James Staten

Vice President and Principal Analyst

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James Staten

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LIFT Your Emerging Tech Efforts To The Next Level

James Staten 2 days ago

Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these needs, your focus needs to shift to:  Your customers’ needs evolution. Your customers’ ultimate objectives — beyond what they use you for. […]

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Driving MSP Cloud Cost Alignment — Rackspace

James Staten October 30, 2018

In today’s world, where the standard cost model for public cloud platform services is per-use, it seems very misaligned that most cloud managed service providers (MSPs) continue to require traditional 12-month-plus contracts. Most of these firms, and more traditional consultancies, that help you leverage and manage public cloud services have kept with standard multiyear contracts […]

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Three More Ways To Advance Your Innovation Efforts

James Staten October 23, 2018

As our research has shown, most companies today have pretty immature innovation efforts, and one of the biggest holdbacks is their corporate culture. Sadly, most humans fear change, and thus this mentality can keep you from being a driver of market shifts. And overcoming this issue can take years. Want to go faster? Focus first […]

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Volkswagen Partners With Azure To Drive Transportation Innovations

James Staten October 17, 2018

Volkswagen’s recent announcement of its decision to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts that transportation leaders are taking to position themselves as customer experience leaders. The objective of Volkswagen Automotive Cloud is to transform the company to a digital-services-driven business. While the […]

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Apptio Moves To Automate Enterprise Tech Optimization

James Staten October 3, 2018

Nearly all CIO organizations struggle to optimize cloud consumption. It’s helpful that there is a growing set of tools to help you learn how to best leverage cloud platform services and how to identify when your use is suboptimal and overly costly. But this guidance would be far more effective if it could give you […]

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Levi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X Jacquard Jacket

James Staten September 26, 2018

Disrupt or be disrupted. That’s the name of the game when it comes to market leadership today. It’s also what Levi’s did by using innovation to create its Bluetooth-enabled jean jacket designed for the growing community of commuter bicyclists. This jacket gives commuters hands-free control over their electronic devices by integrating Google’s Jacquard technology into […]

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Disruptive Innovation: Enterprise Success Stories

James Staten September 24, 2018

As I’ve reported, the degree of tech-driven market disruption has never been a higher priority for every company, across every industry, than it is today. Thanks to rapidly evolving emerging technologies such as AI/ML, IoT, and blockchain, as well as the megacloud vendors who offer priced-per-hour access to tech innovation chains, everyone now has the ability to craft new […]

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Stay Ahead Of Your Customers With Continuous Delivery

James Staten September 17, 2018

If you regularly follow the financial markets, it’s hard to ignore the growth generated by the FAANG stocks (Facebook, Apple, Amazon, Netflix, Google). When you look more closely at the “ANG” part of this quintet, it’s not hard to see how continuous delivery and rapid creation of customer value and corporate growth go hand in […]

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Best Buy's GreatCall Expands Its Adjacent Industry Disruption

James Staten August 20, 2018

Best Buy has made yet another startup acquisition that enriches its customer value with innovative digital products: GreatCall, a San Diego-based startup offering health and medical alert devices and services. Most retailers’ “innovations” have been incremental digital tech investments that extend their retail value proposition and customer value. It’s great to see Best Buy investing […]

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Cloud Empowers Innovations

James Staten July 25, 2018

This value was strongly reinforced at Google Cloud Next ’18 this week. Several enterprises talked through how cloud services like Google Cloud Platform are not just sources of application agility and on-demand infrastructure but are platforms providing high-value access to technology chains they can leverage confidently for innovation efforts. For example, Larry Colagiovanni, vice president […]

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CIOs: Transform Your Teams If You Want To Deliver Winning IoT Products

James Staten July 6, 2018

Sadly, most companies don’t have the right operating and development practices to build and deliver great customer experiences for their IoT-enabled products and services. To help CIOs get this right, my very impressive CIO-team colleague, Jeffrey Hammond, has created a collection of reports that catalog the best practices that successful CIOs and digital leaders are […]

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You Can't Afford To Wait And See With Emerging Tech

James Staten June 21, 2018

New C-Suite Must-Read Report: “Technology Innovation Chains Create Breakthrough Opportunities” To C-suite execs responsible for driving business innovation, I highly encourage you to read Brian Hopkins‘ latest report, which shows that today’s approach to emerging tech innovation is dead. If you are either investing in single technologies or waiting for emerging technologies to mature along […]

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You Can't Afford To Wait And See With Emerging Tech

James Staten June 21, 2018

New C-Suite Must-Read Report: “Technology Innovation Chains Create Breakthrough Opportunities” To C-suite execs responsible for driving business innovation, I highly encourage you to read Brian Hopkins‘ latest report, which shows that today’s approach to emerging tech innovation is dead. If you are either investing in single technologies or waiting for emerging technologies to mature along […]

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What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

James Staten April 30, 2018

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […]

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AWS Broadens Focus On Innovation Acceleration

James Staten April 6, 2018

At its AWS Summit in San Francisco this week, Amazon Web Services announced a series of new services and GA’d a few from Re:Invent but the theme coming out at the conference was clearly on broadening its ability to accelerate your organization’s digital innovation strategy. While the core of this theme has been a key focus of AWS since its […]

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IBM’s Cloud Platform Strategy Is Getting Legitimate

James Staten July 16, 2014

After a slow and somewhat disjointed start, it looks like IBM is starting to build some serious momentum in the Public Cloud Platform game.  The company got a leg up with its 2013 acquisition of Softlayer, a managed hosting company with a small but legitimate hybrid cloud solution. Behind a self-service interface and set of […]

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How Cloudy Are Your Cloud Service Provider Partners?

James Staten May 20, 2014

There’s no shortage of companies these days calling themselves cloud service providers (CSPs) but are they really? And if not, what value do they bring to your portfolio and the cloud landscape? Following up on our recent cloud services market forecast, our latest report helps CIOs understand the CSP market landscape. It breaks down the […]

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Top 10 Cloud Challenges Facing Media & Entertainment

James Staten April 28, 2014

With video rapidly becoming the dominant content type on enterprise networks the issues being faced in the media market foreshadow the coming challenges for the rest of the market. And use of the cloud was very much in focus at the 2014 National Association of Broadcasters conference held in Las Vegas in the second week […]

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Rackspace Starts A Process Microsoft Just Finished

James Staten February 11, 2014

With Satya Nadella now warming the CEO seat at Microsoft, executive recruiters can shift their attention to another cloud leader — Rackspace — who bids adieu to its 14-year leader, Lanham Napier. While both companies are clearly cloud platform leaders chasing the same competitor, the similarities in the top job stop there. Rackspace's needs in a CEO […]

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Cloud Computing Predictions for 2014: Cloud Joins the Formal IT Portfolio

James Staten December 4, 2013

In 2013 enterprises got real about cloud computing. In 2014 we will integrate it into our existing IT portfolios – whether IT likes it or not. The moves by DevOps and line of business aren't going to stop and can't be ignored. So 2014 will be the year IT Ops relents, stops fighting and gets with […]

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