James Staten

VP, Principal Analyst

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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins July 6, 2020
Walmart Takes The Lead In The Race To Fix Healthcare With New Health Supercenters As healthcare clinics start to reopen, many patients continue to put off necessary care. For some, cost is a major barrier to care. While the hurdle is not new, rising unemployment and financial uncertainty make it harder, if not impossible, to overcome. At the same time, providers also face a dire financial situation. Primary care is expected to […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 29, 2020
NIST Commits To Renaming Racially Suggestive Technology Terms From Aunt Jemima and Uncle Ben’s to Lady Antebellum and the Dixie Chicks, we’ve seen a wave of rebranding sparked by ongoing anti-racism protests. Now, it’s moving beyond consumer-facing brands and groups. The National Institute of Standards and Technology (NIST) — the nonregulatory agency that publishes standards for federal activities — announced last week that it plans to remove terms […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 22, 2020
“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the US Food and Drug Administration approved the marketing of the first game-based digital therapeutic device. “The EndeavorRx device offers a non-drug option for improving symptoms associated with ADHD in children and […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 15, 2020
A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement. At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 1, 2020
Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out, too, because, as Netflix tweeted, “To be silent is to be complicit.” Netflix joins brands such as Google, Nike, Peloton, and Target (whose stores were looted) in taking a vocal anti-racist stance. Firms hear consumers’ desire to align with brands that share their values and are emboldened to make […]
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IoT Analytics Create New Edge Computing Value Props For Content Delivery Networks

James Staten May 29, 2020
Learn how new analytics brought in by CDNs let applications customize content by device and the location.
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 26, 2020
Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics, and Mind Share Partners, over 40% of respondents said their mental health has declined since the outbreak of COVID-19. Returning to work is not likely to fix the issue. The workplace is […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 18, 2020
Firms Poised To Survive The Pandemic Aren’t Laying Off CX Pros — They’re Doubling Down To cut costs, companies are laying off employees in customer experience (CX), customer success, and customer support. That’s a big mistake for three reasons. First, we have proof that improving CX increases revenue, lowers cost, and mitigates risk. Second, firms with a strong CX function have the customer understanding needed to weather the pandemic. Insights about needs and […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 4, 2020
Use Federal Stimulus Funds To Deepen Customer Obsession US federal stimulus packages feature over $1 trillion in benefits to businesses. How will your company use its share? In our report, “Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession,” we detail key ways businesses can use federal stimulus money to put customers at the […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 20, 2020
The March Numbers Are In: Retail Sales Are Down But Not Out The United States Census Bureau released preliminary figures for March sales in the US on April 15, which provided an official glimpse of the impact of COVID-19 on the US economy and retail spend. We expect the upcoming slate of earnings releases to reinforce the following narrative: Consumer spend is up at grocery stores (including alcohol […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 13, 2020
Zoom Forfeits Goodwill By Failing To Secure What It Sells COVID-19 has crippled many companies, but one that surged, at least at first, was Zoom Video Communications, Inc. Zoom’s failure to secure what it sells, however, turns one of the few bright sides of physical distancing into a parable of product security: Releasing a product with shocking security flaws and privacy issues will come back to haunt a company at […]
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The Modern Trigger For Broader Market Adoption — OSS

James Staten April 7, 2020
Driving digital transformation of your business is, of course, critical to extending your market value and customer experience gains in today’s market. However, building digital solutions that are viewed by your market as proprietary to you holds back their engagement. It can also hold back integrations with the digital services built by your partners and […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 6, 2020
Remote Work Is Having A Moment: Ensure Employee Productivity Now COVID-19 is forcing companies across the globe to rapidly transition their workforces from the office into the home. Ninety-eight percent of Goldman Sachs employees are working remotely, and in the first two weeks of March, Cisco customers spent 5.5 billion minutes in virtual meetings. Our research shows that remote and […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 30, 2020
Learn From Charter’s Mistake: COVID-19 Is A Meaningful Moment For Employees Two weeks ago, news outlets reported that Charter CEO Tom Rutledge sent a memo to employees reiterating that despite the growing COVID-19 outbreak, he expected all employees to continue to report to the office. An engineer who took issue with the policy and sent an email to executives and other engineers questioning the policy resigned shortly thereafter. Although the company has since amended its […]
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Now Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation Campaign

James Staten March 25, 2020
Amid the business disruption caused by COVID-19, opportunities arise to create new value.
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 23, 2020
Better Late Than Never: There’s Still Time To Improve Your Pandemic Plans Companies are showing renewed interest in business continuity and revising their pandemic plans in response to the coronavirus outbreak. Last week, federal banking regulators issued additional guidance to help banks and their customers cope with the financial fallout of the outbreak. And a review of the risk sections of the annual reports for the Fortune 50 showed that about half […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 16, 2020
Pandemic Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — such as the live network upfronts, Advertising Week Europe, or the Cannes Lions International Festival of Creativity — is forcing marketers and their agencies to rethink how to best work during a pandemic. With most agency holding companies deferring travel and […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 9, 2020
PandemicEX: The Employee Experience Of A Pandemic The health and economic impacts of the novel coronavirus and the disease it causes, COVID-19, are important to track. But what about the effect on your employees? As our security and risk team wrote early on in this epidemic, not only do companies need a business continuity plan, but […]
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Partner With Telecom And Networking Empowerers For Tech-Driven Innovation Gains

James Staten March 4, 2020
At the PTC’20 conference earlier this year, I hosted a session with Asian finance investment leaders on why tech-driven innovations should be prioritized to ensure your company’s future market leadership. My panelists in this session were: Carlos Katsuya, chief investment officer and head of telecom, media, and technology for Asia, Europe, and MENA regions at […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 2, 2020
Johnson & Johnson And Apple Team Up To Save Lives And Create New Business Value Janssen Pharmaceutica, a Johnson & Johnson subsidiary, is partnering with Apple and Evidation Health to study how the Apple Watch can help identify atrial fibrillation (AFib) to reduce heart health losses. AFib, affecting nearly 6 million Americans, is the most common type of irregular heartbeat […]
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