Are Your Partner Channels Still Relevant? Invitation To Forrester’s B2B Forum

The shift in technology buying trends favoring line-of-business (LOB) leaders is having a significant impact on traditional partnering, reselling, and value-added services. With business buyers…

August 29, 2017

Customer-obsessed marketing

Do You Want To Be A Channel Chief?

[begin sarcasm]   The head of indirect channels for an organization is the best job an individual could hope for! Traveling the world to…

August 16, 2017

Does Your Channel Run In A Silo?

I have spent my entire career in the channel. With 75% of world trade flowing through indirect channels according to the World Trade Organization, I’m…

July 21, 2017