Privacy, security & risk
Spending On Application Security Tools To Grow Over 16% Annually
Hackers go after web applications because they are typically the most vulnerable. In fact, web application was the top data breach type, accounting for almost…
Latest Posts By Jennifer
Privacy, security & risk
The Fraud Management Solutions Market Will Exceed $10 Billion By 2023
Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at…
July 17, 2018
Customer-obsessed marketing
Global Marketing Automation Spending Will Reach $25 Billion By 2023
Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing…
April 30, 2018
Customer-obsessed marketing
US Data Management Platform Market To More Than Double In Five Years
US companies continue to spend more on ad technology (adtech). In our latest Forrester Data Business Technographics® Marketing Survey, 2017, 60% of US respondents…
December 14, 2017
Maximize value of tech
Private Cloud Platforms And Hosting Grow Faster Than Expected
In the past year, we’ve seen an interesting change in the private cloud space: Cloud platforms and private cloud hosting are gaining share at the…
November 21, 2017
Retail
SMB Commerce Platforms Are Now A $1 Billion Market
Commerce platforms provide the tools to power eCommerce, enabling online catalogs, shopping carts, and promotions. We recently published our updated Forrester Data: Commerce…
October 2, 2017
Privacy, security & risk
Endpoint Security Solutions Offer A First Line Of Defense Against Cyberthreats
The number and complexity of cyberthreats are increasing. Traditional antimalware tools may not be adequate to protect your organization. As hackers create new, more-sophisticated malware,…
August 24, 2017
Privacy, security & risk
Cloud Security Spending Will Grow To $3.5 Billion By 2021
Cloud is big business today. Forrester estimates that global cloud services revenues totaled $114 billion in 2016, up from $68 billion just two…
June 8, 2017
Cloudera IPO Highlights The Big Data And Hadoop Opportunity
Last week, Cloudera successfully completed an IPO, raising $259 million of equity capital, including the over-allotment option. Shares were priced at $15 per share and…
May 4, 2017
Privacy, security & risk
Security Challenges Drive Growth For IAM Solutions
The world is changing fast, and bring-your-own-device (BYOD) and telecommuting are increasingly becoming the norm, not the exception. This increasingly mobile and flexible workforce creates…