Jennifer Adams

Senior Forecast Analyst

Forrester Bio

Jennifer Adams

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Spending On Application Security Tools To Grow Over 16% Annually

Jennifer Adams August 7, 2018

Hackers go after web applications because they are typically the most vulnerable. In fact, web application was the top data breach type, accounting for almost one in five confirmed data breaches, according to Verizon’s 2018 Data Breach Investigations Report. Security and risk decision makers are spending more on application security and increasing deployment of application […]

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The Fraud Management Solutions Market Will Exceed $10 Billion By 2023

Jennifer Adams July 17, 2018

Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at eCommerce, Forrester predicts that US and Western European eCommerce fraud will reach $18.6 billion in 2018. And in its 2017 True Cost of Fraud report, LexisNexis Risk Solutions estimates that fraud […]

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Global Marketing Automation Spending Will Reach $25 Billion By 2023

Jennifer Adams April 30, 2018

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market. In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […]

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US Data Management Platform Market To More Than Double In Five Years

Jennifer Adams December 14, 2017

US companies continue to spend more on ad technology (adtech). In our latest Forrester Data Business Technographics® Marketing Survey, 2017, 60% of US respondents expect to increase spending on adtech this year, versus 45% last year. Almost one-quarter plan to increase adtech spending by more than 10%. With the adtech space, data management platforms (DMPs) […]

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Private Cloud Platforms And Hosting Grow Faster Than Expected

Jennifer Adams November 21, 2017

In the past year, we’ve seen an interesting change in the private cloud space: Cloud platforms and private cloud hosting are gaining share at the expense of private cloud software suites. In Forrester’s latest private cloud forecast update, we have increased our growth rates for both private cloud platforms and hosted private cloud. ForecastView clients […]

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SMB Commerce Platforms Are Now A $1 Billion Market

Jennifer Adams October 2, 2017

Commerce platforms provide the tools to power eCommerce, enabling online catalogs, shopping carts, and promotions. We recently published our updated Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global). The market has changed considerably since we last published this forecast in December 2014. The biggest surprise? How quickly the market for SMB platforms has […]

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Endpoint Security Solutions Offer A First Line Of Defense Against Cyberthreats

Jennifer Adams August 24, 2017

The number and complexity of cyberthreats are increasing. Traditional antimalware tools may not be adequate to protect your organization. As hackers create new, more-sophisticated malware, endpoint security solutions provide a critical line of defense, protecting PCs, laptops, and servers from malicious threats. Why is this important? Because employee endpoints are the interface between employees and […]

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Cloud Security Spending Will Grow To $3.5 Billion By 2021

Jennifer Adams June 8, 2017

Cloud is big business today. Forrester estimates that global cloud services revenues totaled $114 billion in 2016, up from $68 billion just two years ago — that’s annual growth of 30%. And we see the public cloud services market reaching $236 billion by 2020. What does this mean for cloud security? ·         This rapid shift […]

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Cloudera IPO Highlights The Big Data And Hadoop Opportunity

Jennifer Adams May 4, 2017

Last week, Cloudera successfully completed an IPO, raising $259 million of equity capital, including the over-allotment option. Shares were priced at $15 per share and traded up to over $18 per share on the first day of trading, giving investors a 20%+ return. Cloudera describes itself as a company that “empowers organizations to become data‑driven […]

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Security Challenges Drive Growth For IAM Solutions

Jennifer Adams April 27, 2017

The world is changing fast, and bring-your-own-device (BYOD) and telecommuting are increasingly becoming the norm, not the exception. This increasingly mobile and flexible workforce creates new security challenges as more and different types of devices are being used in multiple locations. Security and risk professionals must ensure that only the right people get access to […]

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Text And Geospatial Analytics Bring Growth And Innovation To Business Intelligence And Analytics Tools

Jennifer Adams March 6, 2017

We recently published an updated version of our Forrester Data: Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global).What’s new? We added two new forecast categories: text analytics and geospatial analytics. ■        Text analytics makes sense of unstructured data.Unstructured data, such as tweets, call center logs, and social media comments, provide an increasingly important view […]

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The US Leads In Public Cloud Services, But Other Regions Are Catching Up

Jennifer Adams November 9, 2016

Public cloud services are one of the biggest disruptions in the tech market in the past 15 years. In September 2016, my colleagues Andrew Bartels, Dave Bartoletti, and John R. Rymer published their latest public cloud services outlook, The Public Cloud Services Market Will Grow Rapidly To $236 Billion In 2020,projecting 22% annual growth in […]

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Private Cloud Adoption Is Alive And Well

Jennifer Adams October 18, 2016

While public cloud’s hypergrowth garners a lot of press, we expect opportunities to continue for private cloud solutions. In our recently published Private Cloud Solutions Forecast, 2016 To 2021 (Global) we expect the market to grow at a compound annual growth rate (CAGR) of 11.0% over the 2016-to-2021 period. Private cloud can provide the speed-to-market and […]

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Big Data, Big Growth, Big Promises

Jennifer Adams August 23, 2016

In the age of the customer, insights-driven businesses use big data solutions to gain business insights, create differentiated customer experiences, and drive competitive advantage. In our recently published Big Data Management Solutions Forecast, 2016 To 2021 (Global ), we take a more in-depth look at the software solutions to manage big data. Big data management solutions address data sets […]

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Data Management Platforms Go Mainstream

Jennifer Adams April 13, 2016

The holy grail of digital advertising is accurately determining who to target, when to target them, and what products to highlight. Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. In our recently published Ad Technology (Data Management Platforms) Forecast, 2016 To […]

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Age Of The Customer Drives Investment In Business Intelligence Tools

Jennifer Adams December 29, 2015

In the age of the customer, customer-obsessed firms serious about personalizing customer experience invest in business intelligence (BI) and analytics tools.  Companies collect more and more data on their clients today. BI software is increasingly important to extract information from the raw data, revealing insights. Analytics software tools go beyond traditional reporting and analysis to anticipate […]

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ForecastView Meets Business Technology

Jennifer Adams December 28, 2015

Welcome to my blog! I joined Forrester recently as a senior forecast analyst on the ForecastView team focusing on business technology (BT) topics. What is ForecastView you ask? It’s a Forrester product that puts the numbers around our research reports by publishing a five-year quantitative outlook. To learn how our forecasts can help you with […]

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