Jennifer Belissent, Ph.D.

Principal Analyst

Forrester Bio

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The Taming Of The SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

Jennifer Belissent, Ph.D. September 2, 2019
In the grocery business, time truly is money. Learn how new inventory management and dynamic pricing solutions can help grocers improve product turnover rates and increase profits.
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Data Literacy Matters — Do We Have To Spell It Out?!

Jennifer Belissent, Ph.D. August 6, 2019
In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […]
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Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance

Jennifer Belissent, Ph.D. July 4, 2019
The insights-driven city is becoming a reality. Cities can use their data to improve operational efficiency and boost constituent satisfaction.
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Moonshots Hit Close To Home: Plant-Based Meats Are No Longer Mission Impossible

Jennifer Belissent, Ph.D. July 2, 2019
Six months ago, it was a moonshot; now it’s much closer to home. Plant-based meats have gone mainstream at the speed of light. Back in December 2018, Forrester identified plant-based meat alternatives from startups like Impossible Foods and Beyond Meat as a “moonshot” — a disruptive idea that would address customer needs emerging in the next […]
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Navigate Forrester’s Data Economy Research

Jennifer Belissent, Ph.D. June 21, 2019
It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […]
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Waste Not, Want Not: Can Food Tech Help?

Jennifer Belissent, Ph.D. June 19, 2019
As the saying goes, if we waste now, we might want it later and regret the waste. Well, it’s even worse than that in the global food system. We waste now, and we want it at the same time. One of the paradoxes around food is that we have both too much and too little […]
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Little Coordination, Even Less Hunting: External Data Remains Safe In The Wild

Jennifer Belissent, Ph.D. June 13, 2019
A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right? Think Again The premise of the research (and the webinar) is as follows: Decision makers […]
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What’s News In Food Tech? Data Tools Help Separate The Wheat From The Chaff

Jennifer Belissent, Ph.D. April 12, 2019
This tool can help cut through the noise of unstructured public data (like news headlines) to find the major themes and key terms.
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Hunting For Fresh Insight? Arm Yourself With Our New Guide To Data Sourcing

Jennifer Belissent, Ph.D. April 10, 2019
Are you a data hunter? Got one on your team? It’s not enough to gather data — you need to actively hunt for it. When it comes to data, especially according to the decision makers asking for it, there is never enough! Decision makers today want to be insights-driven. They know they need to understand […]
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Data And Analytics Leaders, We Need You!

Jennifer Belissent, Ph.D. March 7, 2019
How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). A similar number report having a chief analytics officer (CAO). Many firms without these insights leaders […]
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Mobile World Congress Offers Food For Thought

Jennifer Belissent, Ph.D. March 4, 2019
Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. Venture investment has increased significantly. And, if Mobile World Congress is any indication, companies large and small are eager to get a place at the table.
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There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Jennifer Belissent, Ph.D. December 6, 2018
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […]
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Do Cities Need A “Smart City Platform”?

Jennifer Belissent, Ph.D. December 3, 2018
Do cities need a “smart city platform”? It depends. Clients have been asking Forrester about our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications. To answer that question, we set out to understand when and where cities might need one, and how to decide which […]
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Deep Dive Into Data Commercialization At Forrester’s Data Strategy & Insights 2018 Forum

Jennifer Belissent, Ph.D. November 28, 2018
I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” Data is, without a doubt, valuable. But when stored in vaults and locked down, it is not. As the American inventor Thomas Edison asserted, “The value of an idea lies in the using of it.” That sentiment […]
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Data Commercialization Isn’t Easy — And Many Initiatives Will Fail

Jennifer Belissent, Ph.D. November 6, 2018
The hype around big data got several things right, one being that data volumes are big and growing quickly. Digital transformation — as well as the growing adoption of IoT and the ubiquity of the device (AKA, “mobile phone”) that we all carry with us — has accelerated the growth of data. Having successfully put that data […]
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Two Forrester Waves™ Evaluate The Top Insights Services Providers

Jennifer Belissent, Ph.D. October 2, 2018
Struggling to meet the needs of data- and analytics-needs decision makers? There is help out there! Executives across industries recognize their organizations’ need for digital transformation — and the accompanying priority to become insights-driven. For many that’s easier said than done, however. Firms struggle with resource and talent requirements needed to deliver timely insights or to […]
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AI Takes Location To A New Level

Jennifer Belissent, Ph.D. June 5, 2018
I’m really excited to join VentureBeat today for the webinar: “AI-powered location: A step closer to the future?” This isn’t my first foray into the spatial and mapping world. In fact, I’ve been a big fan of maps since my days in Africa, where my map of the world was the only decoration I had […]
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Telecom Operators Deliver Insights Services — With Network And Subscriber Data

Jennifer Belissent, Ph.D. June 3, 2018
A few years ago, I met with an incumbent telecom provider in Europe, and they came across as being from “the old country.” I asked about their data strategy, and they were horrified at the thought of doing anything other than securing and protecting their data assets. Even just one year ago at Mobile World […]
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Your Data Is Worth Nothing — Unless You Use It

Jennifer Belissent, Ph.D. April 25, 2018
I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. That question — “What’s my data worth?” — […]
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Rethinking Mobility: There’s More Than Autonomous Cars

Jennifer Belissent, Ph.D. February 15, 2018
A first for me. I’d never been to Detroit, and now I have. Last week, I participated in a roundtable on autonomous cars, and transformation in the automotive industry. Yes, autonomous cars will certainly have an impact on the industry – in fact, on many industries – and they are a hot topic of conversation […]
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