Jennifer Belissent, Ph.D.
Principal Analyst
Author Insights
Blog
Key Takeaways From Two Forrester Wave™ Evaluations On Insights Service Providers
Continuing our coverage of insights service providers, we recently published two Forrester Wave™ reports exploring and evaluating the current landscape. “The Forrester Wave™: Enterprise Insights Service Providers, Q2 2020” assesses the end-to-end capabilities of 13 services providers with heritages that tend toward traditional consulting and technology services backgrounds. “The Forrester Wave™: Specialized Insights Service Providers, […]
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Blog
Data Proliferation Accelerates The Need For Data Literacy
With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […]
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Video
How Data-Literate Are You? Build A Curriculum Of ACES
To have an insights-driven business, employees need to be data literate. Here's how to foster data literacy at your firm.
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Blog
It’s Not All Roses (Or Popcorn): Data Literacy Starts With Recognizing Data
I used to have a microwave with preprogrammed cooking times. The top button was for popcorn. The result: I cooked everything as popcorn. If that machine had been capturing data on my cooking habits, the next version would have been optimized for popping popcorn and nothing more. And anyone looking at the data would have […]
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Blog
If You Need Somebody — Not Just Anybody — Data Literacy Help Is Here
Data literacy among employees is critical to becoming an insights-driven organization. Here's where to turn for help.
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Blog
Finding “Friendlies” And Other Tips For Data Insights Leaders
Learn how to build a broader data and analytics community in your organization by identifying "friendlies.”
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Blog
Chief Data Officers Rule And Deliver Results
Companies with CDOs use insights to drive decision-making and gain powerful competitive advantages. More organizations are catching on.
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Blog
The Taming Of The SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins
In the grocery business, time truly is money. Learn how new inventory management and dynamic pricing solutions can help grocers improve product turnover rates and increase profits.
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Blog
Data Literacy Matters — Do We Have To Spell It Out?!
In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […]
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Blog
Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance
The insights-driven city is becoming a reality. Cities can use their data to improve operational efficiency and boost constituent satisfaction.
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Blog
Moonshots Hit Close To Home: Plant-Based Meats Are No Longer Mission Impossible
Six months ago, it was a moonshot; now it’s much closer to home. Plant-based meats have gone mainstream at the speed of light. Back in December 2018, Forrester identified plant-based meat alternatives from startups like Impossible Foods and Beyond Meat as a “moonshot” — a disruptive idea that would address customer needs emerging in the next […]
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Blog
Navigate Forrester’s Data Economy Research
It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […]
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Blog
Waste Not, Want Not: Can Food Tech Help?
As the saying goes, if we waste now, we might want it later and regret the waste. Well, it’s even worse than that in the global food system. We waste now, and we want it at the same time. One of the paradoxes around food is that we have both too much and too little […]
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Blog
Little Coordination, Even Less Hunting: External Data Remains Safe In The Wild
A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right? Think Again The premise of the research (and the webinar) is as follows: Decision makers […]
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Blog
What’s News In Food Tech? Data Tools Help Separate The Wheat From The Chaff
This tool can help cut through the noise of unstructured public data (like news headlines) to find the major themes and key terms.
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Blog
Hunting For Fresh Insight? Arm Yourself With Our New Guide To Data Sourcing
Are you a data hunter? Got one on your team? It’s not enough to gather data — you need to actively hunt for it. When it comes to data, especially according to the decision makers asking for it, there is never enough! Decision makers today want to be insights-driven. They know they need to understand […]
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Blog
Data And Analytics Leaders, We Need You!
How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). A similar number report having a chief analytics officer (CAO). Many firms without these insights leaders […]
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Blog
Mobile World Congress Offers Food For Thought
Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. Venture investment has increased significantly. And, if Mobile World Congress is any indication, companies large and small are eager to get a place at the table.
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Blog
There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […]
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Blog
Do Cities Need A “Smart City Platform”?
Do cities need a “smart city platform”? It depends. Clients have been asking Forrester about our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications. To answer that question, we set out to understand when and where cities might need one, and how to decide which […]
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