Jennifer Belissent, Ph.D.

Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the decision-making process. And their demands have become more sophisticated — not just historical views of performance but actionable insights to guide decisions. Moving from dashboards and reports to advanced […]

Clients pétris de contradictions, bouleversements réglementaires et essor du télétravail transfrontalier. Avec, jusqu’à présent, une épidémie mondiale et les conséquences de l’accélération du réchauffement climatique, le XXIe siècle entame des « Années folles » qui portent bien leur nom.  Et ce n’est que le début de la décennie ! Toutefois, cette instabilité présente des opportunités. […]

Data brokers, platforms, and commercialization efforts are helping organizations share data more easily. Learn more about this at the upcoming Data Strategy & Insights live virtual event.

The pandemic has impacted individual companies and industries very differently. Restaurants have been closed, while grocery stores have been overwhelmed with demand. Those who have capitalized on the opportunity by expanding their e-commerce have shifted into high gear, with revenue growth to match. To discuss some of the opportunities and challenges facing the grocery industry, […]

If one more industry pundit tells me that the chief data officer (CDO) role has shifted from defensive to offensive positioning, I just might scream — or get pretty offensive myself. It’s not about offense and defense. One team is not running off the field as the other runs on (as I envision the metaphor). […]

Continuing our coverage of insights service providers, we recently published two Forrester Wave™ reports exploring and evaluating the current landscape. “The Forrester Wave™: Enterprise Insights Service Providers, Q2 2020” assesses the end-to-end capabilities of 13 services providers with heritages that tend toward traditional consulting and technology services backgrounds. “The Forrester Wave™: Specialized Insights Service Providers, […]

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […]

To have an insights-driven business, employees need to be data literate. Here's how to foster data literacy at your firm.

I used to have a microwave with preprogrammed cooking times. The top button was for popcorn. The result: I cooked everything as popcorn. If that machine had been capturing data on my cooking habits, the next version would have been optimized for popping popcorn and nothing more. And anyone looking at the data would have […]

Data literacy among employees is critical to becoming an insights-driven organization. Here's where to turn for help.

Learn how to build a broader data and analytics community in your organization by identifying "friendlies.” 

Companies with CDOs use insights to drive decision-making and gain powerful competitive advantages. More organizations are catching on.

In the grocery business, time truly is money. Learn how new inventory management and dynamic pricing solutions can help grocers improve product turnover rates and increase profits.

In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […]

The insights-driven city is becoming a reality. Cities can use their data to improve operational efficiency and boost constituent satisfaction.

Six months ago, it was a moonshot; now it’s much closer to home. Plant-based meats have gone mainstream at the speed of light. Back in December 2018, Forrester identified plant-based meat alternatives from startups like Impossible Foods and Beyond Meat as a “moonshot” — a disruptive idea that would address customer needs emerging in the next […]

It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […]

As the saying goes, if we waste now, we might want it later and regret the waste. Well, it’s even worse than that in the global food system. We waste now, and we want it at the same time. One of the paradoxes around food is that we have both too much and too little […]

A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right? Think Again The premise of the research (and the webinar) is as follows: Decision makers […]