Jennifer Belissent, Ph.D.

Principal Analyst

Forrester Bio

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Two Forrester Waves™ Evaluate The Top Insights Services Providers

Jennifer Belissent, Ph.D. October 2, 2018

Struggling to meet the needs of data- and analytics-needs decision makers? There is help out there! Executives across industries recognize their organizations’ need for digital transformation — and the accompanying priority to become insights-driven. For many that’s easier said than done, however. Firms struggle with resource and talent requirements needed to deliver timely insights or to […]

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AI Takes Location To A New Level

Jennifer Belissent, Ph.D. June 5, 2018

I’m really excited to join VentureBeat today for the webinar: “AI-powered location: A step closer to the future?” This isn’t my first foray into the spatial and mapping world. In fact, I’ve been a big fan of maps since my days in Africa, where my map of the world was the only decoration I had […]

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Telecom Operators Deliver Insights Services — With Network And Subscriber Data

Jennifer Belissent, Ph.D. June 3, 2018

A few years ago, I met with an incumbent telecom provider in Europe, and they came across as being from “the old country.” I asked about their data strategy, and they were horrified at the thought of doing anything other than securing and protecting their data assets. Even just one year ago at Mobile World […]

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Your Data Is Worth Nothing — Unless You Use It

Jennifer Belissent, Ph.D. April 25, 2018

I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. That question — “What’s my data worth?” — […]

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Rethinking Mobility: There's More Than Autonomous Cars

Jennifer Belissent, Ph.D. February 15, 2018

A first for me. I’d never been to Detroit, and now I have. Last week, I participated in a roundtable on autonomous cars, and transformation in the automotive industry. Yes, autonomous cars will certainly have an impact on the industry – in fact, on many industries – and they are a hot topic of conversation […]

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CDOs Drive Change, Build Trust, And Foster Insights-Driven Organizations

Jennifer Belissent, Ph.D. October 18, 2017

Organization are slow to change but technology changes quickly. If you leave the organization as is many won’t catch up with the change, and the technology maturity gap will widen between them over time. I saw this described in breakout panel at Strata Data in New York a few weeks ago. Unfortunately, the speaker left […]

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Help Wanted: Data Innovation For The Data Economy

Jennifer Belissent, Ph.D. October 13, 2017

Thomas Edison once said, “The value of an idea is in the using of it.”  Today (many of) those “ideas” are data and the insights derived from them, and it remains true that their value is in how they are used. Simply put, data + use = value. Insights-driven companies use these data-derived insights in […]

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A New Age For Smart Cities: Q&A

Jennifer Belissent, Ph.D. October 6, 2017

Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities.  But the talk last week stressed the need for these initiatives to be part of a broader strategy.  It […]

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Data Commercializers Do It Differently: It’s Best To Be Prepared

Jennifer Belissent, Ph.D. September 7, 2017

We know that the data economy is going to be huge.  Data fuels innovation, and having that unique data point (or “alt data”) brings incremental value and competitive advantage. Demand for data is exploding. More and more companies are interested in jumping on that train and selling their data.  But how? In an upcoming webinar, […]

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CDOs, CAOs (or Equivalent), We Want You!

Jennifer Belissent, Ph.D. September 6, 2017

Data leadership is proliferating. More than ½ of companies now have a chief data officer (CDO), and an almost equal number have a chief analytics officer (CAO). Many of those without these data leaders report plans to appoint one in the near future. Yet we’ve heard that data leadership roles today are not what they used […]

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Academic Collaboration Fuels Innovation And Identifies Talent

Jennifer Belissent, Ph.D. August 17, 2017

The pace of change in data and analytics technology has accelerated. Technologies quickly move from university research projects into new commercial products and services.  Many tech organizations scramble to keep up. Successful insights service providers see academic collaboration as a competitive differentiator. And, that collaboration goes well beyond setting up a booth at a jobs fair. […]

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The Age of Alt: Data Commercialization Brings Alternative Data To Market

Jennifer Belissent, Ph.D. June 22, 2017

We all want to know something others don’t know. People have long sought “local knowledge,” “the inside scoop” or “a heads up” – the restaurant not in the guidebook, the real version of the story, or some advanced warning. What they really want is an advantage over common knowledge – and the unique information source […]

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Navigate Forrester’s Insights Services Research

Jennifer Belissent, Ph.D. June 21, 2017

Early last year, Forrester defined a new player in data and analytics services, the insights service provider.  Over the past 18 months, our research has produced a number of reports defining the category, digging into specific industry and functional or domain specialists, identifying what really makes a true insights provider stand out (hint, it’s decision […]

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IoT World Forum: Mind The Skills Gap With Insights Services

Jennifer Belissent, Ph.D. May 29, 2017

IoT World Forum 2017 has just wrapped up and the biggest takeaway for me was the skills gap. Companies don’t have the expertise to fully implement and benefit from their IoT initiatives. This was the fourth year of the event, with a theme of “taking IoT to the next level” and “bringing it all together.” […]

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Insights Services Fuel Digital Transformation In Utilities

Jennifer Belissent, Ph.D. April 27, 2017

Today I answered an inquiry about digital strategy and transformation programs in in the utilities sector and I thought I’d share some of my thoughts more widely.  While I don't have any formal reports specific to utilities, the sector often comes up in discussions about smart cities and is one we track in our research on data […]

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A Side Note on Side Shows At Mobile World Congress

Jennifer Belissent, Ph.D. March 23, 2017

Clearly Mobile World Congress has evolved from its origins as a telecom event into one that captures the pervasive uses of connectivity and digital transformation broadly. That evolution has created an enormous, eclectic event. This year 108,000 registered attendees and 2,300 exhibitors contributed to that buzz. One could argue that it provides something for everyone […]

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Mobile World Congress’ Marvelesque Duel: Mobility Drives Forces For Good And Evil

Jennifer Belissent, Ph.D. March 23, 2017

Attendees flocked to yet another Mobile World Congress in Barcelona earlier this month, attracted by the buzz of new devices, new technologies, and new business opportunities. This year 108,000 registered attendees and 2,300 exhibitors contributed to that buzz. While the new devices themselves drew much attention, the full impact of these new toys lies in […]

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Insights Services Drive Data Commercialization

Jennifer Belissent, Ph.D. March 8, 2017

The new data economy isn’t about data; it is about insights. How can I increase the availability of my locomotive fleet? How can I extend the longevity of my new tires? How can I improve my on-time-in-full rate? Which subscribers are most likely to churn in the near future? Where is the best location to […]

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Insights Services Leaders Deliver True Decision Support

Jennifer Belissent, Ph.D. March 7, 2017

The explosive growth of the data economy is being fueled by the rise of insights services. Companies have been selling and sharing data for years. Axciom and Experian made their name by providing access to rich troves of consumer data. Thompson Reuters, Dun and Bradstreet and Bloomberg distributed financial and corporate data. Data brokers of […]

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The Data Economy Is Going To Be Huge. Believe Me.

Jennifer Belissent, Ph.D. February 3, 2017

Are they serious? I've just finished reading the recent Communication on Building a European Data Economy  published by the European Commission. And, it’s a good thing they're seeking advice. The timing is perfect. I’m in the thick of my research for a new report on data commercialization. When I first published It’s Time To Take […]

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