Jennifer Belissent, Ph.D.

Principal Analyst

Forrester Bio

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What’s News In Food Tech? Data Tools Help Separate The Wheat From The Chaff

Jennifer Belissent, Ph.D. April 12, 2019
This tool can help cut through the noise of unstructured public data (like news headlines) to find the major themes and key terms.
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Hunting For Fresh Insight? Arm Yourself With Our New Guide To Data Sourcing

Jennifer Belissent, Ph.D. April 10, 2019
Are you a data hunter? Got one on your team? It’s not enough to gather data — you need to actively hunt for it. When it comes to data, especially according to the decision makers asking for it, there is never enough! Decision makers today want to be insights-driven. They know they need to understand […]
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Data And Analytics Leaders, We Need You!

Jennifer Belissent, Ph.D. March 7, 2019
How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). A similar number report having a chief analytics officer (CAO). Many firms without these insights leaders […]
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Mobile World Congress Offers Food For Thought

Jennifer Belissent, Ph.D. March 4, 2019
Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. Venture investment has increased significantly. And, if Mobile World Congress is any indication, companies large and small are eager to get a place at the table.
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There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Jennifer Belissent, Ph.D. December 6, 2018
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […]
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Do Cities Need A “Smart City Platform”?

Jennifer Belissent, Ph.D. December 3, 2018
Do cities need a “smart city platform”? It depends. Clients have been asking Forrester about our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications. To answer that question, we set out to understand when and where cities might need one, and how to decide which […]
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Deep Dive Into Data Commercialization At Forrester’s Data Strategy & Insights 2018 Forum

Jennifer Belissent, Ph.D. November 28, 2018
I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” Data is, without a doubt, valuable. But when stored in vaults and locked down, it is not. As the American inventor Thomas Edison asserted, “The value of an idea lies in the using of it.” That sentiment […]
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Data Commercialization Isn’t Easy — And Many Initiatives Will Fail

Jennifer Belissent, Ph.D. November 6, 2018
The hype around big data got several things right, one being that data volumes are big and growing quickly. Digital transformation — as well as the growing adoption of IoT and the ubiquity of the device (AKA, “mobile phone”) that we all carry with us — has accelerated the growth of data. Having successfully put that data […]
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Two Forrester Waves™ Evaluate The Top Insights Services Providers

Jennifer Belissent, Ph.D. October 2, 2018
Struggling to meet the needs of data- and analytics-needs decision makers? There is help out there! Executives across industries recognize their organizations’ need for digital transformation — and the accompanying priority to become insights-driven. For many that’s easier said than done, however. Firms struggle with resource and talent requirements needed to deliver timely insights or to […]
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AI Takes Location To A New Level

Jennifer Belissent, Ph.D. June 5, 2018
I’m really excited to join VentureBeat today for the webinar: “AI-powered location: A step closer to the future?” This isn’t my first foray into the spatial and mapping world. In fact, I’ve been a big fan of maps since my days in Africa, where my map of the world was the only decoration I had […]
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Telecom Operators Deliver Insights Services — With Network And Subscriber Data

Jennifer Belissent, Ph.D. June 3, 2018
A few years ago, I met with an incumbent telecom provider in Europe, and they came across as being from “the old country.” I asked about their data strategy, and they were horrified at the thought of doing anything other than securing and protecting their data assets. Even just one year ago at Mobile World […]
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Your Data Is Worth Nothing — Unless You Use It

Jennifer Belissent, Ph.D. April 25, 2018
I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. That question — “What’s my data worth?” — […]
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Rethinking Mobility: There’s More Than Autonomous Cars

Jennifer Belissent, Ph.D. February 15, 2018
A first for me. I’d never been to Detroit, and now I have. Last week, I participated in a roundtable on autonomous cars, and transformation in the automotive industry. Yes, autonomous cars will certainly have an impact on the industry – in fact, on many industries – and they are a hot topic of conversation […]
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CDOs Drive Change, Build Trust, And Foster Insights-Driven Organizations

Jennifer Belissent, Ph.D. October 18, 2017
Organization are slow to change but technology changes quickly. If you leave the organization as is many won’t catch up with the change, and the technology maturity gap will widen between them over time. I saw this described in breakout panel at Strata Data in New York a few weeks ago. Unfortunately, the speaker left […]
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Help Wanted: Data Innovation For The Data Economy

Jennifer Belissent, Ph.D. October 13, 2017
Thomas Edison once said, “The value of an idea is in the using of it.”  Today (many of) those “ideas” are data and the insights derived from them, and it remains true that their value is in how they are used. Simply put, data + use = value. Insights-driven companies use these data-derived insights in […]
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A New Age For Smart Cities: Q&A

Jennifer Belissent, Ph.D. October 6, 2017
Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities.  But the talk last week stressed the need for these initiatives to be part of a broader strategy.  It […]
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Data Commercializers Do It Differently: It’s Best To Be Prepared

Jennifer Belissent, Ph.D. September 7, 2017
We know that the data economy is going to be huge.  Data fuels innovation, and having that unique data point (or “alt data”) brings incremental value and competitive advantage. Demand for data is exploding. More and more companies are interested in jumping on that train and selling their data.  But how? In an upcoming webinar, […]
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CDOs, CAOs (or Equivalent), We Want You!

Jennifer Belissent, Ph.D. September 6, 2017
Data leadership is proliferating. More than ½ of companies now have a chief data officer (CDO), and an almost equal number have a chief analytics officer (CAO). Many of those without these data leaders report plans to appoint one in the near future. Yet we’ve heard that data leadership roles today are not what they used […]
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Academic Collaboration Fuels Innovation And Identifies Talent

Jennifer Belissent, Ph.D. August 17, 2017
The pace of change in data and analytics technology has accelerated. Technologies quickly move from university research projects into new commercial products and services.  Many tech organizations scramble to keep up. Successful insights service providers see academic collaboration as a competitive differentiator. And, that collaboration goes well beyond setting up a booth at a jobs fair. […]
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The Age of Alt: Data Commercialization Brings Alternative Data To Market

Jennifer Belissent, Ph.D. June 22, 2017
We all want to know something others don’t know. People have long sought “local knowledge,” “the inside scoop” or “a heads up” – the restaurant not in the guidebook, the real version of the story, or some advanced warning. What they really want is an advantage over common knowledge – and the unique information source […]
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