Jennifer Belissent, Ph.D.

Principal Analyst

Forrester Bio

Author Insights

Blog

CDOs Wanted: Dedicated, Expanded Data Insights Leadership

Jennifer Belissent, Ph.D. January 8, 2021
Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the decision-making process. And their demands have become more sophisticated — not just historical views of performance but actionable insights to guide decisions. Moving from dashboards and reports to advanced […]
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Blog

Horizon 2021: Europe

Jennifer Belissent, Ph.D. October 27, 2020
Clients pétris de contradictions, bouleversements réglementaires et essor du télétravail transfrontalier. Avec, jusqu’à présent, une épidémie mondiale et les conséquences de l’accélération du réchauffement climatique, le XXIe siècle entame des « Années folles » qui portent bien leur nom.  Et ce n’est que le début de la décennie ! Toutefois, cette instabilité présente des opportunités. […]
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Blog

With Data Sharing, The Whole Is Greater Than The Sum Of Its Parts

Jennifer Belissent, Ph.D. October 5, 2020
Data brokers, platforms, and commercialization efforts are helping organizations share data more easily. Learn more about this at the upcoming Data Strategy & Insights live virtual event.
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Blog

Data Insights Bear Fruit For The Food Industry

Jennifer Belissent, Ph.D. August 20, 2020
The pandemic has impacted individual companies and industries very differently. Restaurants have been closed, while grocery stores have been overwhelmed with demand. Those who have capitalized on the opportunity by expanding their e-commerce have shifted into high gear, with revenue growth to match. To discuss some of the opportunities and challenges facing the grocery industry, […]
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Blog

Pandemic-Era CDOs Represent The Whole Team: Not “Offense” Or “Defense”

Jennifer Belissent, Ph.D. August 20, 2020
If one more industry pundit tells me that the chief data officer (CDO) role has shifted from defensive to offensive positioning, I just might scream — or get pretty offensive myself. It’s not about offense and defense. One team is not running off the field as the other runs on (as I envision the metaphor). […]
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Blog

Key Takeaways From Two Forrester Wave™ Evaluations On Insights Service Providers

Jennifer Belissent, Ph.D. June 22, 2020
Continuing our coverage of insights service providers, we recently published two Forrester Wave™ reports exploring and evaluating the current landscape. “The Forrester Wave™: Enterprise Insights Service Providers, Q2 2020” assesses the end-to-end capabilities of 13 services providers with heritages that tend toward traditional consulting and technology services backgrounds. “The Forrester Wave™: Specialized Insights Service Providers, […]
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Blog

Data Proliferation Accelerates The Need For Data Literacy

Jennifer Belissent, Ph.D. April 14, 2020
With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […]
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Video

How Data-Literate Are You? Build A Curriculum Of ACES

Jennifer Belissent, Ph.D. February 17, 2020
To have an insights-driven business, employees need to be data literate. Here's how to foster data literacy at your firm.
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Blog

It’s Not All Roses (Or Popcorn): Data Literacy Starts With Recognizing Data

Jennifer Belissent, Ph.D. February 6, 2020
I used to have a microwave with preprogrammed cooking times. The top button was for popcorn. The result: I cooked everything as popcorn. If that machine had been capturing data on my cooking habits, the next version would have been optimized for popping popcorn and nothing more. And anyone looking at the data would have […]
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Blog

If You Need Somebody — Not Just Anybody — Data Literacy Help Is Here

Jennifer Belissent, Ph.D. February 5, 2020
Data literacy among employees is critical to becoming an insights-driven organization. Here's where to turn for help.
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Blog

Finding “Friendlies” And Other Tips For Data Insights Leaders

Jennifer Belissent, Ph.D. November 28, 2019
Learn how to build a broader data and analytics community in your organization by identifying "friendlies.” 
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Blog

Chief Data Officers Rule And Deliver Results

Jennifer Belissent, Ph.D. September 24, 2019
Companies with CDOs use insights to drive decision-making and gain powerful competitive advantages. More organizations are catching on.
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Blog

The Taming Of The SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

Jennifer Belissent, Ph.D. September 2, 2019
In the grocery business, time truly is money. Learn how new inventory management and dynamic pricing solutions can help grocers improve product turnover rates and increase profits.
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Blog

Data Literacy Matters — Do We Have To Spell It Out?!

Jennifer Belissent, Ph.D. August 6, 2019
In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […]
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Blog

Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance

Jennifer Belissent, Ph.D. July 4, 2019
The insights-driven city is becoming a reality. Cities can use their data to improve operational efficiency and boost constituent satisfaction.
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Blog

Moonshots Hit Close To Home: Plant-Based Meats Are No Longer Mission Impossible

Jennifer Belissent, Ph.D. July 2, 2019
Six months ago, it was a moonshot; now it’s much closer to home. Plant-based meats have gone mainstream at the speed of light. Back in December 2018, Forrester identified plant-based meat alternatives from startups like Impossible Foods and Beyond Meat as a “moonshot” — a disruptive idea that would address customer needs emerging in the next […]
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Blog

Navigate Forrester’s Data Economy Research

Jennifer Belissent, Ph.D. June 21, 2019
It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […]
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Blog

Waste Not, Want Not: Can Food Tech Help?

Jennifer Belissent, Ph.D. June 19, 2019
As the saying goes, if we waste now, we might want it later and regret the waste. Well, it’s even worse than that in the global food system. We waste now, and we want it at the same time. One of the paradoxes around food is that we have both too much and too little […]
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Blog

Little Coordination, Even Less Hunting: External Data Remains Safe In The Wild

Jennifer Belissent, Ph.D. June 13, 2019
A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right? Think Again The premise of the research (and the webinar) is as follows: Decision makers […]
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Blog

What’s News In Food Tech? Data Tools Help Separate The Wheat From The Chaff

Jennifer Belissent, Ph.D. April 12, 2019
This tool can help cut through the noise of unstructured public data (like news headlines) to find the major themes and key terms.
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