Jennifer Bullock

Principal Analyst, Sales Enablement

Forrester Bio

Author Insights


Building A Sales Enablement Team: Know The What, When, And Why, But Focus On The Who

Jennifer Bullock October 1, 2020
You can ask 10 different sales enablement professionals how they define their function and hear at least that many definitions of what sales enablement is, does, or is responsible for.
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Podcasts for Sales Learning — Is that a Thing?

Jennifer Bullock December 17, 2019
  • Podcasting has witnessed a boom in engagement with more senior-level executives
  • SiriusDecisions research reveals that while podcasts don’t prove to be effective for sales-specific learning, they are effective for communications
  • Podcasts are most effective when they’re part of an integrated communications plan with the field
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