Jennifer Bullock
Principal Analyst, Sales Enablement
Author Insights
Blog
Building A Sales Enablement Team: Know The What, When, And Why, But Focus On The Who
You can ask 10 different sales enablement professionals how they define their function and hear at least that many definitions of what sales enablement is, does, or is responsible for.
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Blog
Podcasts for Sales Learning — Is that a Thing?
- Podcasting has witnessed a boom in engagement with more senior-level executives
- SiriusDecisions research reveals that while podcasts don’t prove to be effective for sales-specific learning, they are effective for communications
- Podcasts are most effective when they’re part of an integrated communications plan with the field