Customer-obsessed marketing
Privacy, security & risk
Facebook Fumbles Its Own Brand Crisis
Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means…
Latest Posts By Jessica
Privacy, security & risk
Customer-obsessed marketing
See The Forest For The Trees In Facebook’s Cambridge Analytica Problem
Shame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this…
March 29, 2018
Customer-obsessed marketing
Snapchat Will Not Snap Out Of It
Snapchat recently launched a product redesign to the dismay of power users and relief of Snapchat newbs. Its original ephemeral messaging and scavenger…
February 27, 2018
Customer-obsessed marketing
Achieve Enterprise Social Intelligence (Despite Social Data Deficiencies)
January 1 is upon us which means new year resolutions, fresh plans, and endless possibilities. One area marketers should focus on in 2018: social intelligence.
December 15, 2017
Customer-obsessed marketing
Ride The Tide Of Social Livestreaming
Brands are taking the plunge and livestreaming everything from events (Macy’s and their Thanksgiving Day parade) to product demos (Birchbox) to promotional offers…
June 29, 2017
Customer-obsessed marketing
Brands On Social Crisis: “The Sky Is Falling!”
Much ink has been spilled over United Airlines' latest public incident and social media's role in rapidly spreading video of a passenger being dragged off…
April 19, 2017
Customer-obsessed marketing
Game Over: Don’t Let Twitter’s NFL Ads Dazzle You
Last April, we blogged about Twitter’s marquee agreement with the National Football League (NFL). The industry was abuzz: The two joining forces meant a…
February 2, 2017
Customer-obsessed marketing
There Are No “Right” Social KPIs
44% of marketers say they haven't been able to show the impact of social at all and another 36% say they have a good…
January 9, 2017
Customer-obsessed marketing
Marketers, You’re Also Culpable In Facebook’s Metrics Mess
Yesterday Facebook blogged "An Update on Metrics and Reporting" to inform marketers that several of their organic metrics were misreported including organic reach, time…
November 17, 2016
Customer-obsessed marketing
Marketers, Let’s Talk: Pinterest Is Not A Social Network
We’ll let you in on a little secret: Pinterest isn’t what you think it is. When Pinterest emerged, it was immediately labeled as a…