Customer-obsessed marketing
Ride The Tide Of Social Livestreaming
Brands are taking the plunge and livestreaming everything from events (Macy’s and their Thanksgiving Day parade) to product demos (Birchbox) to promotional offers…
Latest Posts By Jessica
Customer-obsessed marketing
Brands On Social Crisis: "The Sky Is Falling!"
Much ink has been spilled over United Airlines' latest public incident and social media's role in rapidly spreading video of a passenger being dragged off…
April 19, 2017
Customer-obsessed marketing
Game Over: Don’t Let Twitter’s NFL Ads Dazzle You
Last April, we blogged about Twitter’s marquee agreement with the National Football League (NFL). The industry was abuzz: The two joining forces meant a…
February 2, 2017
Customer-obsessed marketing
There Are No "Right" Social KPIs
44% of marketers say they haven't been able to show the impact of social at all and another 36% say they have a good…
January 9, 2017
Customer-obsessed marketing
Marketers, You’re Also Culpable In Facebook's Metrics Mess
Yesterday Facebook blogged "An Update on Metrics and Reporting" to inform marketers that several of their organic metrics were misreported including organic reach, time…
November 17, 2016
Customer-obsessed marketing
Marketers, Let's Talk: Pinterest Is Not A Social Network
We’ll let you in on a little secret: Pinterest isn’t what you think it is. When Pinterest emerged, it was immediately labeled as a…
September 13, 2016
Customer-obsessed marketing
Don’t Let That Social Post Pass You By
Social marketing often feels like running a race against an unlikely competitor: your own customers. In the social media world, consumer behaviors and technical…
August 22, 2016
Customer-obsessed marketing
Who Am I Really Talking To On Social Media (And Do They Even Care)?
Don’t worry; you’re not the only one wondering. Forrester’s POST methodology for social marketing success dictates four steps: 1. People 2. Objective…
August 3, 2016
Customer-obsessed marketing
Snaps for Snapchat
Bloomberg recently reported that Snapchat surpassed Twitter in daily active users. Kudos to Snapchat, which is only half as old as Twitter, but why…
June 23, 2016
Customer-obsessed marketing
The NFL: "Are You Ready For Some Twitter?"
Now that March Madness basketball is over (#sorrynotsorry UNC), we're turning our attention to baseball. No, wait. American football just picked off baseball's opening week…