Featured Blogs

IBM has announced its intent to acquire DataStax, a leading data platform provider. This strategic acquisition significantly boosts IBM’s AI data platform by integrating advanced vector capabilities critical for powering retrieval-augmented generation (RAG) applications. It positions IBM to help businesses leverage value from vast volumes of unstructured data, an area where IBM lacks a strong […]

The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.

Last week’s inaugural conference of the International Association for Safe & Ethical AI in Paris started with a dire warning from renowned computer scientist Stuart Russell: “There are two potential futures for humanity — a world with safe and ethical AI or a world with no AI at all. We are currently pursuing a third […]

The third installment of The Forrester Wave™: Managed Detection And Response Services is now live, and there’s so much to love about the managed detection and response (MDR) services market: fantastic providers, engaged clients, and meaningful outcomes. This year is no different. Forrester clients can access the full report here. As we mentioned in Choose […]

Cybersecurity vendor ThreatLocker recently hosted its fifth annual Zero Trust World (ZTW) conference in Orlando, welcoming attendees from 28 countries to learn about Zero Trust principles and ThreatLocker offerings. Over two days, the event celebrated Zero Trust as a cybersecurity model and the ThreatLocker approach for achieving Zero Trust. Industry leaders, managed service providers, security […]

Learn the seven companies that won this year’s coveted B2B Programs Of The Year Awards for North America, and join us at B2B Summit in Phoenix to hear their stories live.

Plain language is a key driver of CX quality in health insurance, but only half of US online adults who are health insurance customers say it’s easy to understand their coverage. This key indicator has been trending downwards: It was 57% in 2023 and reached a high of 59% in 2022. Health insurers must act […]

The last couple of weeks has been a bonanza of public-sector AI-related news in the UK. Rather than summarize it here, you can check out a blog from myself and my colleague Enza Iannopollo outlining the policy decisions, partnerships, lack of signing up to global accords, and not-so-subtle departmental name changes that UK-dot-gov has embarked […]

Ever felt like your organization is a maze of disconnected teams, each working in their own bubble? You’re not alone. Many companies have tried to increase delivery speed with small, agile teams but often ended up with a bunch of siloed squads instead of a cohesive unit. Enter the platform org structure — an increasingly popular option to break down silos and deliver scale.

In today’s fast-paced business environment, operational excellence is crucial. Successful organizations categorize and sequence every B2B process, identifying and addressing breakdowns effectively. The Forrester B2B Process Chain Framework provides seven categories — strategize, plan, design, build, deploy, measure, and optimize — that help visualize and synchronize interconnected B2B processes. This alignment ensures excellence and adaptability, supporting sales and marketing teams.

For those of us in the US who track the economy and its implications for consumers and the brands that sell to them, it’s been a head-spinning couple of months. Policies have been coming at us fast and furious as a new administration looks to stamp its mark on the economy. Of course, the US […]

In her recent evaluation of CX strategy consulting services providers, Forrester Principal Analyst Judy Weader identified the most significant ones and researched, analyzed, and scored them. Judy joins us to unpick the CX strategy consulting services market.

An unwritten truth in large organizations is that the only constant is change. But as the US’s largest employer faces widespread transformation, even the most seasoned leaders may find that their usual leadership playbooks no longer apply. As a small resource for those leading teams during this time of big uncertainty, I’ve rounded up Forrester’s […]

The Forrester Opportunity Lifecycle is a framework for transforming revenue processes to maximize value for B2B customers. As my colleague Amy Hawthorne explains, top revenue transformers: Share signals and create a common view of the customer — throughout the postsale. This is so you can achieve a true understanding of what makes customers succeed, as […]

For more than a decade, Forrester has been committed to researching AI and ML technologies and platforms. During my 13-year tenure at Forrester, I had the privilege of working alongside our talented AI analysts. Together, we have continuously refined our market definitions and research focus to stay aligned with emerging tech trends and business needs. […]

Learn insights about top performers in the latest Forrester Digital Experience Review™ covering US retail mobile apps.

Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits.

Picture an innovation team that continuously screens market trends, translates them into product designs, and assesses manufacturability and pricing scenarios — all in real time. This is the promise of the AI-orchestrated, semiautonomous innovation lifecycle.

“The only simplicity for which I would give a straw is that which is on the other side of the complex.” — Oliver Wendell Holmes Jr.* At Forrester, we’ve periodically debated the meaning of the word “platform,” and it’s been challenging. Common ground has eluded those who cover ecosystems such as Amazon and Salesforce versus […]