Joe Stanhope

Vice President, Principal Analyst

Forrester Bio

Author Insights

BLOG

Thoughts on IBM and Coremetrics

Joe Stanhope June 16, 2010
It's a funny thing, I was sitting in my office on Monday trying to decide what to blog about next, and as if on cue we had very exciting news yesterday in the Web Analytics business.  IBM announced its agreement to acquire Coremetrics.  So ended the deliberations on blog topics. You can read the official […]
Read More
BLOG

Online Testing Platforms Forrester Wave™ – Now It’s Your Turn To Participate!

Joe Stanhope May 18, 2010
Greetings from balmy Orlando, Florida, where I'm at the Unica Marketing Innovation Summit 2010. It's been a good week, the attendees are very globally diverse, and in a unique twist on event entertainment there has been a live band on the main stage, a la The Tonight Show!  If you aren't here in person but […]
Read More
BLOG

Twitter And My Spring 2010 Schedule

Joe Stanhope April 28, 2010
I was traveling for the past couple weeks in the United Kingdom to meet with clients.  Following a set of very successful meetings I ran into a bit of trouble.  Just as I was planning to return home a volcano in Iceland erupted and brought air travel in Europe to a standing halt.  I had […]
Read More
BLOG

Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Joe Stanhope April 9, 2010
Last week I hit a major personal milestone.  My first report as a Forrester analyst went live! As thrilling as this is for me, I hope it will be even more exciting for Customer Intelligence professionals. The report is titled How Web Analytics will Emerge As A Cornerstone of Customer Intelligence, and is based on […]
Read More
BLOG

Google announces plans to offer Google Analytics Opt-Out

Joe Stanhope March 19, 2010
I was on client calls most of the day, and when I came up for air in the afternoon to check my RSS reader and Tweetdeck to see what what going on in the world I made a fascinating discovery.  Like many of you I came across the following post from the Google Analytics Blog: […]
Read More
BLOG

Online Testing and Targeting Platforms – We want your input!

Joe Stanhope March 4, 2010
Greetings from beautiful Salt Lake City, Utah, where I'm at the 2010 Omniture Summit. It's been a good week, I must say that my favorite part has been the opportunity to meet with so many web analytics practitioners, friends, Forrester clients and the Omniture team.  If you didn't attend but are interested in getting a […]
Read More
BLOG

Exciting times in Web Intelligence!

Joe Stanhope February 26, 2010
Hello everyone, welcome to my first blog post as a Forrester Analyst. I joined Forrester in late January after nearly six years at Alterian, an Enterprise Marketing software company, where I was Vice President of Platform Strategy, supporting Product Marketing, Analyst Relations and Corporate Development. First and foremost, I’m thrilled to be on board at […]
Read More