Joe Stanhope

Vice President, Principal Analyst

Forrester Bio

Author Insights

BLOG

Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Joe Stanhope April 9, 2010
Last week I hit a major personal milestone.  My first report as a Forrester analyst went live! As thrilling as this is for me, I hope it will be even more exciting for Customer Intelligence professionals. The report is titled How Web Analytics will Emerge As A Cornerstone of Customer Intelligence, and is based on […]
Read More
BLOG

Google announces plans to offer Google Analytics Opt-Out

Joe Stanhope March 19, 2010
I was on client calls most of the day, and when I came up for air in the afternoon to check my RSS reader and Tweetdeck to see what what going on in the world I made a fascinating discovery.  Like many of you I came across the following post from the Google Analytics Blog: […]
Read More
BLOG

Online Testing and Targeting Platforms – We want your input!

Joe Stanhope March 4, 2010
Greetings from beautiful Salt Lake City, Utah, where I'm at the 2010 Omniture Summit. It's been a good week, I must say that my favorite part has been the opportunity to meet with so many web analytics practitioners, friends, Forrester clients and the Omniture team.  If you didn't attend but are interested in getting a […]
Read More
BLOG

Exciting times in Web Intelligence!

Joe Stanhope February 26, 2010
Hello everyone, welcome to my first blog post as a Forrester Analyst. I joined Forrester in late January after nearly six years at Alterian, an Enterprise Marketing software company, where I was Vice President of Platform Strategy, supporting Product Marketing, Analyst Relations and Corporate Development. First and foremost, I’m thrilled to be on board at […]
Read More