Featured Blogs

Blog

Pause Innovation Now And Pay The Price Later: Why AI Readiness Can’t Wait

Stephanie Balaouras June 26, 2025
Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.
Blog

Are We Ready To Talk AGI Yet? Yes. Maybe. No. All Of The Above.

Brian Hopkins 5 days ago
Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.
Blog

2026 Budget Planning: Keys To Success For B2B Marketing, Sales, And Revenue Operations Leaders

Ross Graber 5 days ago
The coming year will test the resilience of B2B operations leaders. Here's how you can help your marketing organization get ahead.

Master Your 2026 Budget With Our Ultimate Guides And Tools

Plan smarter to thrive in 2026! Access planning guides, workbooks, webinars, and resources to invest wisely, cut costs, and maximize your budget impact — even in uncertain times.

Podcast

Anthropic Lawsuit, AI And Energy, CMO Trends

What It Means 6 days ago
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
Blog

Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth

Michael O'Grady August 18, 2025
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
Blog

Mastering The Tightrope: How Strategic Portfolio Management Transforms Tech Leadership

Margo Visitacion August 15, 2025
CIOs routinely face a frustrating dilemma that drives them to ask the question: Am I truly spending the company’s money as effectively as possible? The answer lies in strategic portfolio management. Learn how this discipline is transforming how tech organizations approach their most critical decisions.

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What I Now Know About Task Intelligence—and Why Leaders Need to Pay Attention 

Betsy Summers 1 hour ago
As you would expect, I am fielding a lot of questions from clients about how to deploy, embed, and integrate AI into their workforce. Some of the questions imply a hasty workforce replacement strategy, others are more nuanced about how to prepare their workforce to use AI in their evolving work. But all of these leaders […]
Blog

Europe-5 Markets Chart Their Own Path To Commerce Growth

Chuck Gahun 4 hours ago
Announcing “The Future Of Commerce (Europe-5)” Vision Report: Strategies From The US And Asia Pave The Road To Intelligent Commerce By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain, and the UK) businesses are planning for 10% US tariffs on many UK goods and 15% US […]
Podcast

418: How Accurate Marketing Management Improves Customer Experience

The CX Cast 6 hours ago
How can marketing work with CX to improve customer experience? This week, Angelina sits down with senior analyst Brad Haag to dive into the world of marketing measurement and analytics. Brad shares how to accurately measure the impact of marketing efforts, the evolution of marketing mix modeling, and the role of data science in modern marketing strategies.
Blog

The Key To Securing Machine Identities Starts With The Human Element

Geoff Cairns 7 hours ago
As nonhuman identities grow at breakneck speed, it may be easy to forget that the key to modern machine-identity security strategy success is its human elements. Learn more in this preview of our upcoming Security & Risk Summit.
Blog

How Agentic AI Elevates The Enterprise Architect’s Role

Stéphane Vanrechem 17 hours ago
As agentic AI becomes embedded in enterprise architecture tools, it’s not just automating tasks — it’s redefining the architect’s role. Learn five things enterprise architects can do to adapt to their new reality.
Blog

“Velocity IS The ****ing Strategy”: What Citizen Development Means For AI-Enhanced Businesses

John Bratincevic 4 days ago
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
Blog

How Stripe And Bridge Are Pushing Stablecoin Real-World Adoption: A Conversation With Mai Leduc

Meng Liu 4 days ago
Learn how Stripe and Bridge are driving stablecoin adoption in this conversation with Mai Leduc, head of product at Bridge, a Stripe company.

Missed It Live? Watch The Webinar To Master 2026 B2B Marketing Budget Planning

Optimize your 2026 B2B marketing budget for what’s ahead! Watch this webinar for analyst tips on targeting resilient markets, aligning with buyer behavior, and leveraging AI for growth.

Blog

The Partner Sales Divide: Why 51% Of Vendors Succeed And Others Don’t

Stephanie Sissler 6 days ago
Basic Sales Training Is Failing Your Partner Account Managers When partner sales numbers fall short of expectations, the blame game begins: Fingers point at partners, products, or market conditions. Yet a common, overlooked cause is your own partner account managers (PAMs). If your PAMs are operating with only basic sales training, you’re leaving revenue on […]
Blog

Navigate With Confidence The Migration Options For SAP ECC Customers

Akshara Naik Lopez 6 days ago
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
Blog

Ongoing Government Uncertainty Around Cybersecurity Initiatives Is Putting Your Business At Risk

Paddy Harrington 6 days ago
Government instability is undermining key cybersecurity programs like CyberSentry and MITRE’s CVE cataloging, putting critical infrastructure and business operations at risk. This post explores how funding cuts and conflicting AI directives are creating dangerous gaps in threat detection and response.
Blog

Fueling Revenue Process Transformation Through B2B Events

Conrad Mills 6 days ago
Events are not an add-on. For B2B organizations, they can play a critical role in revenue process transformation. Learn how.
Blog

Learnings From Knowledge Summit Dublin 2025

Julie Mohr August 19, 2025
After being in the shadows for years, knowledge management has suddenly taken on a much more prominent role as a key strategic function.

New For 2026! Tech Budget Planning Guide + Workbook

Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.

Podcast

417: Practitioner Stories: Scaling Journey Management At Grundfos

The CX Cast August 19, 2025
Cecilie Kobbelgaard was tasked with driving journey orchestration at Grundfos. But the Global Customer Journey Manager recognized that the organization needed the basics first. So, she led the development of a customer journey mapping “cookbook”, turned the cookbook into skills, built a journey atlas, and standardized the approach so different business units were working the […]
Blog

The State Of Design: Progress And Persistent Challenges

Gina Bhawalkar August 15, 2025
When investigating the evolving scope and practices of design, there are encouraging signs of progress. At the same time, persistent challenges still hinder design teams’ effectiveness.
Blog

Beyond The Hype: Why Big Tech Economic Impact Studies Fall Short

Sam Higgins August 15, 2025
Big tech economic impact headlines are engineered for attention. Apple recently announced a staggering US$600 billion investment in US manufacturing over four years — complete with fanfare around domestic chip and glass production.
Blog

Clari-Salesloft Merger: A Bold, High-Stakes Bid For Market Dominance

Anthony McPartlin August 14, 2025
The announced merger of Clari and Salesloft is undeniably a high-risk, high-reward gambit requiring exceptional leadership to navigate product and commercial challenges. Learn some of impact this deal could have on the revenue orchestration platform market.
Blog

AI As Tool Creator: The Next Frontier In Knowledge Work

Charles Betz August 13, 2025
As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.

New For 2026! B2B Marketing Budget Planning Guide + Workbook

Get our new budget planning guide for benchmarks and tools to help you adjust your 2026 marketing budget to boost buyer networks, drive engagement, and make your brand stand out to buyers and AI.

Blog

AWS Makes Agentic Push At AWS Summit New York City 2025

Bill Martorelli August 13, 2025
AWS Summit New York City is a smaller cousin to the re:Invent mega-conference set for the late fall in Las Vegas, so most big announcements tend to wait until that event, but agentic AI won’t wait, despite its relatively modest take-up to date.
Blog

Black Hat 2025: Troop Forrester Goes To Hacker Summer Camp

James Plouffe August 13, 2025
2025 marks the 28th year of Black Hat, and although it remains on the edgier side of corporate-focused cybersecurity conferences, it sometimes feels like the event is considering completely ditching its hoodie in favor of a collared shirt.
Blog

Optimize Your Provider Ecosystem For Maximum Business Value

Bill Martorelli August 13, 2025
The struggle to balance single- and multisourcing decisions is pervasive. Because service engagement decisions are fragmented across the organization and made at the portfolio level — not the enterprise level — companies are constantly at odds.
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