J.P. Gownder

Vice President, Principal Analyst

Forrester Bio

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Build An Adaptive Workforce For Customer Obsession

J.P. Gownder September 13, 2019
Henry Ford’s old dictum — “Any customer can have a car painted any color that he wants so long as it is black” — doesn’t apply in the age of the customer. Meeting customer desires and needs is paramount for success, but it’s getting harder to do so. Whether that be in the form of […]
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Are You Ready For AI And Automation?

J.P. Gownder September 10, 2019
The future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can broadly term robots: Artificial intelligence, automation, blockchain, other intelligent software, and even physical robots play a key role in changing how we […]
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Build Your Next-Generation Business Case Using A Lifecycle

J.P. Gownder August 13, 2019
Would-be innovators are often stymied by outdated, accounting-driven notions of how to construct a business case. Lifecycle methodology can help you build a more persuasive case.
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The Future Of Work Is An Adaptive Workforce

J.P. Gownder July 25, 2019
Adaptive enterprises have a distinct advantage over their competitors. To begin your transformation, start with your workforce. Learn more.
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How To Prepare For The Coming Recession

J.P. Gownder July 1, 2019
How To Prepare For The Coming Recession: Become An Adaptive Enterprise Recessions are notoriously hard to predict; even top economists often miss the timing, severity, and characteristics of recessions. Yet rumblings about a 2020 recession are growing louder: 40% of top economists expect the US Federal Reserve to cut interest rates in response to a […]
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Take Action Now To Plan For The Future Of Work

J.P. Gownder April 12, 2019
We’re just a month away from Forrester’s Digital Transformation & Innovation 2019 Forum, where my Forrester colleagues and leaders from a wide array of companies will be sharing our vision for how technology will drive the next wave of innovation. I hope you’ll join us in Chicago, May 14–15. This isn’t your grandfather’s outdated approach such […]
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The Revenge Of The Atoms Can Drive A New Relationship With Customers

J.P. Gownder February 28, 2019
We’ve just released a major new report, “The Revenge Of The Atoms.” The report starts with an anecdote from MIT Media Lab founder Nicholas Negroponte. Once, when traveling through US customs, Negroponte declared the value of his laptop at $2 million, counting the value of the bits of information stored on the hard drive. But the customs […]
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Robotics Quotient — Maximize Value From AI And Automation Investments

J.P. Gownder December 11, 2018
AI and automation have risen to the top of CIOs’ agendas, but most companies aren’t prepared to recognize the full value from their investments. While they’ve spent money on technology, they haven’t invested enough in fundamentals — the people, leadership, and organizational structures that will drive success. Learn how our RQ (Robotics Quotient) model helps clients […]
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Predictions 2019: Automation Will Become Central To Business Strategy And Operations

J.P. Gownder November 6, 2018
Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater convenience. Last year, Forrester predicted that automation would reach a tipping point — altering the workforce, augmenting employees, and driving new levels of customer value. Since then, […]
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AI And Automation Aren’t Quick Wins — Invest Anyway

J.P. Gownder November 1, 2018
Automation, AI, and robotics have risen to the top of the CIO agenda, but the road to realizing business value with these technologies is long and winding. Organizations that succeed with these technologies make numerous investments in prerequisites, which Forrester encapsulates in a model called RQ, the robotics quotient. We’ve just released a new report […]
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Robotics Quotient At The New Tech & Innovation Forum

J.P. Gownder June 25, 2018
I’m excited for clients to attend Forrester’s New Tech & Innovation Forum, July 18–19 in Boston. This year’s theme is Putting It All Together: The Power of Exponential Tech. At the leading edge, innovative companies are finding that really explosive potential lies not in any one technology alone but in the combination of two or more to create […]
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Robotics Quotient At The New Tech & Innovation Forum

J.P. Gownder June 25, 2018
I’m excited for clients to attend Forrester’s New Tech & Innovation Forum, July 18–19 in Boston. This year’s theme is Putting It All Together: The Power of Exponential Tech. At the leading edge, innovative companies are finding that really explosive potential lies not in any one technology alone but in the combination of two or more to create […]
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RQ — The Measure Of Organizational Readiness For Automation And AI

J.P. Gownder June 12, 2018
We’ve just released a major new report, “RQ: Assess Your Readiness For Working Side By Side With Robots And AI.” Automation technologies — from AI to robotic process automation (RPA), physical robotics, and more — are transforming business processes and operating models. But most companies don’t have the competencies to implement automation technologies successfully. And so […]
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Putting Emerging Technologies Like AI To Work

J.P. Gownder April 30, 2018
In the age of the customer, technology and business leaders must start with an understanding of customer needs, then choose appropriate technologies to address those needs. But complex emerging technologies such as artificial intelligence, automation, robotics, and the internet of things can be challenging to harness in service of customer need. These critical CIO targets […]
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Automation Technologies, AI, And Robotics Are Critical CIO Targets

J.P. Gownder April 11, 2018
We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […]
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Augmenting Employee Performance With AI And Other Technologies

J.P. Gownder February 13, 2018
In a major new research report, The Technology-Augmented Employee, I take on a problem that’s vexing CIOs and government leaders alike. In aggregate, US companies face a productivity paradox: Despite billions of dollars invested in technology, growth in employee productivity has slowed since 2004. Even though global technology spending will for the first time pass […]
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Human + Machine: The Robot Revolution Requires Human Design

J.P. Gownder October 5, 2017
Robots – in the form of artificial intelligence, software bots, intelligent assistants, customer self-service solutions, and, yes, physical robots – are transforming our economy, our jobs, and how we serve our customers. Our research on the robot revolution shows: Economic and job disruptions. We forecast that, by 2027, the US economy will lose 17% of jobs, […]
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Applying Artificial Intelligence And Robotics To The Customer Journey

J.P. Gownder July 31, 2017
Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new automation opportunity in the age of the customer is engagement: deploying technologies that will help customers receive better service automatically or better serve themselves. Working with marketing and business leaders, technologists are playing a critical and growing […]
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Automation Technologies, Robotics, And Artificial Intelligence In The Workforce

J.P. Gownder June 26, 2017
Last week, McDonald's shares hit an all-time high, bouyed by Wall Street's expectations that investments in automation technologies will drive business value: As part of its "Experience of the Future" initiative, McDonald's announced plans to roll out digital ordering kiosks that will replace cashiers in 2,500 of its locations. The company will also extend its […]
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Marketing With Virtual Reality

J.P. Gownder May 31, 2016
Moonlighting as a contributor to our CMO role's research, I've just published a major new report about how virtual reality will affect marketers, collaborating with Forrester's lead on digital disruption, James McQuivey, PhD. CMOs and other marketers have four choices when it comes to virtual reality (VR). Most of you should wait and see, because […]
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