J.P. Gownder

Vice President, Principal Analyst

Forrester Bio

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Robotics Quotient At The New Tech & Innovation Forum

J.P. Gownder June 25, 2018

I’m excited for clients to attend Forrester’s New Tech & Innovation Forum, July 18–19 in Boston. This year’s theme is Putting It All Together: The Power of Exponential Tech. At the leading edge, innovative companies are finding that really explosive potential lies not in any one technology alone but in the combination of two or more to create […]

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Robotics Quotient At The New Tech & Innovation Forum

J.P. Gownder June 25, 2018

I’m excited for clients to attend Forrester’s New Tech & Innovation Forum, July 18–19 in Boston. This year’s theme is Putting It All Together: The Power of Exponential Tech. At the leading edge, innovative companies are finding that really explosive potential lies not in any one technology alone but in the combination of two or more to create […]

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RQ — The Measure Of Organizational Readiness For Automation And AI

J.P. Gownder June 12, 2018

We’ve just released a major new report, “RQ: Assess Your Readiness For Working Side By Side With Robots And AI.” Automation technologies — from AI to robotic process automation (RPA), physical robotics, and more — are transforming business processes and operating models. But most companies don’t have the competencies to implement automation technologies successfully. And so […]

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Putting Emerging Technologies Like AI To Work

J.P. Gownder April 30, 2018

In the age of the customer, technology and business leaders must start with an understanding of customer needs, then choose appropriate technologies to address those needs. But complex emerging technologies such as artificial intelligence, automation, robotics, and the internet of things can be challenging to harness in service of customer need. These critical CIO targets […]

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Automation Technologies, AI, And Robotics Are Critical CIO Targets

J.P. Gownder April 11, 2018

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […]

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Augmenting Employee Performance With AI And Other Technologies

J.P. Gownder February 13, 2018

In a major new research report, The Technology-Augmented Employee, I take on a problem that’s vexing CIOs and government leaders alike. In aggregate, US companies face a productivity paradox: Despite billions of dollars invested in technology, growth in employee productivity has slowed since 2004. Even though global technology spending will for the first time pass […]

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Human + Machine: The Robot Revolution Requires Human Design

J.P. Gownder October 5, 2017

Robots – in the form of artificial intelligence, software bots, intelligent assistants, customer self-service solutions, and, yes, physical robots – are transforming our economy, our jobs, and how we serve our customers. Our research on the robot revolution shows: Economic and job disruptions. We forecast that, by 2027, the US economy will lose 17% of jobs, […]

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Applying Artificial Intelligence And Robotics To The Customer Journey

J.P. Gownder July 31, 2017

Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new automation opportunity in the age of the customer is engagement: deploying technologies that will help customers receive better service automatically or better serve themselves. Working with marketing and business leaders, technologists are playing a critical and growing […]

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Automation Technologies, Robotics, And Artificial Intelligence In The Workforce

J.P. Gownder June 26, 2017

Last week, McDonald's shares hit an all-time high, bouyed by Wall Street's expectations that investments in automation technologies will drive business value: As part of its "Experience of the Future" initiative, McDonald's announced plans to roll out digital ordering kiosks that will replace cashiers in 2,500 of its locations. The company will also extend its […]

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Marketing With Virtual Reality

J.P. Gownder May 31, 2016

Moonlighting as a contributor to our CMO role's research, I've just published a major new report about how virtual reality will affect marketers, collaborating with Forrester's lead on digital disruption, James McQuivey, PhD. CMOs and other marketers have four choices when it comes to virtual reality (VR). Most of you should wait and see, because […]

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Google Invites Us To "Daydream" In Virtual Reality

J.P. Gownder May 18, 2016

At Google I/O today, the company announced a new mobile-centric VR offering called Daydream. The nicely-named Daydream VR builds off of a mobile device platform, much as the Samsung Gear VR add-on device does for Samsung S7 smartphones. Daydream combines three elements: Android N smartphones optimized for VR. As Samsung has shown with its successful […]

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Microsoft Fights Back In Education

J.P. Gownder April 14, 2016

Today, Microsoft's Terry Myerson announced the new strategy for Windows in the classroom. Windows 10 — which is now Windows-as-a-service, with periodic updates delivered from the cloud — will see a big feature update this summer with the Windows Anniversary Update, announced a few weeks ago at the BUILD developer conference. Now we're learning about the education-specific features that […]

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Oculus’ Botched Launch Harms The VR Ecosystem

J.P. Gownder April 12, 2016

April 12, 2016: The day Oculus updated its Rift shipment timeframe for customers. As has been widely reported, Oculus customers face widespread months-long delays in the deliveries of their virtual reality headset purchases. To add a personal anecdote, I ordered within the first 5 minutes of the pre-launch window (once the web site started working, […]

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Reality Check: Virtual Reality Isn’t A Real Market. Yet.

J.P. Gownder March 16, 2016

You’re probably hearing a lot of endless, excessive and short-term virtual reality (VR) hype. For example, at SXSW 2016, a great deal of time and energy is being devoted to VR experiments, new media announcements, and demonstrations.  The reality? The vast majority of consumers aren’t there yet, don’t know or care about VR, and won’t know […]

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Why 2016 Will Be The Year Of Digital Signage And Displays

J.P. Gownder January 4, 2016

I’ve just published a major new report, The Digital Signage And Display Opportunity in 2016. Since Forrester was founded in 1983, we’ve never had a coverage area on digital signage  ̶  until now. Why? In the age of the customer, digital signage and related display technologies are growing rapidly, because: It’s now a dynamic, disruptive, […]

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The Broken Promise of IoT -- And What To Do About It

J.P. Gownder November 12, 2015

My colleague Michele Pelino and I have just published a major new report, Bridge The Broken Internet Of Things Promise. At its best, the Internet of Things (IoT) — a catch-all term for technologies that enable objects and infrastructure to interact with monitoring, analytics, and control systems over Internet-style networks — has the potential to […]

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Robots Will Soon Be Parking Your Car

J.P. Gownder August 31, 2015

During our research for the Forrester Big Idea report The Future of Jobs, 2025: Working Side-by-Side with Robots, we spoke with not one, but two different vendors that automate parking garages, Boomerang and Serva Transport Systems. Rather than explain, I'd invite you to watch a few seconds of the following video, which depicts how Serva […]

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Differentiate Your Digital Business With A Device Innovation Lab

J.P. Gownder August 26, 2015

I've just released a significant new report, How To Build The Device Innovation Lab That Differentiates Your Digital Business. Innovation is a huge topic – just ask my colleague Martin Gill, who leads Forrester's digital business transformation research. But I&O leaders have their own role to play in innovation: Specifically, the use of devices and similar […]

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Robots Won't Steal All The Jobs -- But They'll Transform The Way We Work

J.P. Gownder August 24, 2015

This morning, WIRED published an article about my new Forrester Big Idea report, The Future of Jobs, 2025: Working Side-By-Side With Robots. You're probably familiar by now with the panic-stricken books (like Martin Ford's Rise of the Robots: Technology and the Threat of a Jobless Future) and headlines (HBR's What Happens When Robots Replace Workers?) proclaiming that […]

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Augmented And Virtual Reality Are Ready For Prime Time

J.P. Gownder July 22, 2015

I've just released a major new report on Augmented Reality (AR) and Virtual Reality (VR), Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit. My research finds that it's time to give AR and VR their due consideration when solving business problems involving either workers or for customer interactions. AR and VR technologies […]

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