J.P. Gownder

VP, Principal Analyst

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COVID-Related Absenteeism Is Costing Your Business Money

J.P. Gownder June 22, 2022
Many organizations are ill-equipped to manage the problem. Yet it's the sort of systemic risk that leaders need to be ready to face.

Your Flight To Anywhere Work Is Readying For Takeoff

J.P. Gownder April 22, 2022
We’ve been talking about anywhere work for more than two years, but the journey to get there is really just about to get off the ground.

The Metaverse In The Enterprise

James L. McQuivey, PhD April 7, 2022
Recently, Forrester released a new report called The State Of The Metaverse, a collaborative effort from five of Forrester’s top analysts to define the metaverse in a way that companies can understand and prepare to act on today. Our take is simple: The metaverse isn’t here yet. But there are parts of the metaverse that […]

There Is No Metaverse Today, But Be Prepared

Mike Proulx March 29, 2022


Navigating The Business Roundtable’s Roadmap For Responsible AI

Brandon Purcell February 3, 2022
Get a detailed analysis of the Business Roundtable's recently published Roadmap for Responsible Artificial Intelligence.

Supreme Court Ruling On Vaccine Mandates Doesn’t Change Your Calculus

J.P. Gownder January 14, 2022
On January 13, the US Supreme Court ruled that the Biden administration’s vaccination-or-test mandate for private businesses employing 100 or more workers could not be enforced by OSHA — the federal agency that covers private sector employers and workers in all 50 states. Ultimately, the ruling takes enforcement out of OSHA’s hands and puts it […]

Welcome To The World Of No More Jobs

Katy Tynan November 16, 2021
The concept of a "job" has always been a weak, albeit useful, construct. Employment in the future will focus far less on static jobs and far more on skills, experience, and adaptiveness.

Your Return-To-Office Strategy Depends Upon A Well-Defined Vaccination Policy

J.P. Gownder November 2, 2021
The future of work happens in a world of continuous change, with multiple shocks repeatedly challenging leaders to adapt. The pandemic is no exception: What leaders of US companies thought about COVID-19 in May 2021 was upended by a cluster of new, disruptive pandemic developments by midsummer. By September, US companies with 100-plus employees received news […]

When Systemic Risks Collide: Why Supply Chain Issues Are The New Normal

Alla Valente October 26, 2021
Before March of 2020, “supply chain issues” was a term we’d hear after a natural disaster or labor strike — that all ended the moment we ran out of toilet paper. Unquestionably, the supply chain crisis has been a secondary theme of the pandemic, one that continues to escalate. For the 15 months since the […]

Employee Vaccination Mandates: Indecision Is The Riskiest Decision Of All

Alla Valente October 14, 2021
It can be the carrot or the stick, but the key to a successful vaccination incentive is to make a definitive decision.

Windows 11 Aims To Delight Users But Needs To Establish Its Purpose

J.P. Gownder June 24, 2021
After years of speculation, Microsoft Windows 11 is finally here. But the new OS has something to prove beyond its features: Why it exists at all.

Planning Your Return To Office Requires Calculating Readiness

J.P. Gownder May 18, 2021
Discover key questions that need to be answered for a successful return to office plan and how to calculate your organization's return to office readiness.

Microsoft Doubles Down On Healthcare And Conversational AI With $19.7B Purchase Of Nuance

Daniel Hong April 15, 2021
Earlier this week, Microsoft announced its intent to acquire Nuance for $19.7 billion in its second-largest acquisition after LinkedIn. For the past 15 years, Nuance has been the largest independent speech recognition vendor servicing healthcare and enterprise customer service markets. With this acquisition, Microsoft gets serious healthcare chops, an arsenal of conversational AI assets (including […]

The Smaller, Smarter Future Of Agencies

Jay Pattisall October 15, 2020
The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries. For agencies, embracing artificial intelligence (AI) and intelligent automation (IA) comes with trepidation that the human side of creativity will be forever lost. Even though AI tantalizes marketers with […]

NVIDIA Arms Itself To Terminate Intel’s Processor Dominance

Glenn O'Donnell September 16, 2020
NVIDIA just announced that it plans to acquire Arm Limited from SoftBank for $40 billion. The combination aims to conquer the enormous compute market that has long been dominated by the x86 architecture (and, thus, Intel and AMD). The x86 platform remains the leader in PCs and data centers, but the future growth prospects lie […]

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins August 17, 2020
This week’s edition of our FORRward series covers the latest tech news on Gong, revenue intelligence, People.ai, Chorus.ai, brand, zero-party data, future of work and movie making.

Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”

James L. McQuivey, PhD June 12, 2020
We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski November 25, 2019
Dreamforce takeaways, Microsoft HoloLens 2, old meets new in electric cars, and more.

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 16, 2019
Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […]

Build An Adaptive Workforce For Customer Obsession

J.P. Gownder September 13, 2019
Henry Ford’s old dictum — “Any customer can have a car painted any color that he wants so long as it is black” — doesn’t apply in the age of the customer. Meeting customer desires and needs is paramount for success, but it’s getting harder to do so. Whether that be in the form of […]
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