J.P. Gownder

VP, Principal Analyst

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Google Invites Us To “Daydream” In Virtual Reality

J.P. Gownder May 18, 2016
At Google I/O today, the company announced a new mobile-centric VR offering called Daydream. The nicely-named Daydream VR builds off of a mobile device platform, much as the Samsung Gear VR add-on device does for Samsung S7 smartphones. Daydream combines three elements: Android N smartphones optimized for VR. As Samsung has shown with its successful […]
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Microsoft Fights Back In Education

J.P. Gownder April 14, 2016
Today, Microsoft's Terry Myerson announced the new strategy for Windows in the classroom. Windows 10 — which is now Windows-as-a-service, with periodic updates delivered from the cloud — will see a big feature update this summer with the Windows Anniversary Update, announced a few weeks ago at the BUILD developer conference. Now we're learning about the education-specific features that […]
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Oculus’ Botched Launch Harms The VR Ecosystem

J.P. Gownder April 12, 2016
April 12, 2016: The day Oculus updated its Rift shipment timeframe for customers. As has been widely reported, Oculus customers face widespread months-long delays in the deliveries of their virtual reality headset purchases. To add a personal anecdote, I ordered within the first 5 minutes of the pre-launch window (once the web site started working, […]
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Reality Check: Virtual Reality Isn’t A Real Market. Yet.

J.P. Gownder March 16, 2016
You’re probably hearing a lot of endless, excessive and short-term virtual reality (VR) hype. For example, at SXSW 2016, a great deal of time and energy is being devoted to VR experiments, new media announcements, and demonstrations.  The reality? The vast majority of consumers aren’t there yet, don’t know or care about VR, and won’t know […]
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Why 2016 Will Be The Year Of Digital Signage And Displays

J.P. Gownder January 4, 2016
I’ve just published a major new report, The Digital Signage And Display Opportunity in 2016. Since Forrester was founded in 1983, we’ve never had a coverage area on digital signage  ̶  until now. Why? In the age of the customer, digital signage and related display technologies are growing rapidly, because: It’s now a dynamic, disruptive, […]
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The Broken Promise of IoT — And What To Do About It

J.P. Gownder November 12, 2015
My colleague Michele Pelino and I have just published a major new report, Bridge The Broken Internet Of Things Promise. At its best, the Internet of Things (IoT) — a catch-all term for technologies that enable objects and infrastructure to interact with monitoring, analytics, and control systems over Internet-style networks — has the potential to […]
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Blog

Robots Will Soon Be Parking Your Car

J.P. Gownder August 31, 2015
During our research for the Forrester Big Idea report The Future of Jobs, 2025: Working Side-by-Side with Robots, we spoke with not one, but two different vendors that automate parking garages, Boomerang and Serva Transport Systems. Rather than explain, I'd invite you to watch a few seconds of the following video, which depicts how Serva […]
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Blog

Differentiate Your Digital Business With A Device Innovation Lab

J.P. Gownder August 26, 2015
I've just released a significant new report, How To Build The Device Innovation Lab That Differentiates Your Digital Business. Innovation is a huge topic – just ask my colleague Martin Gill, who leads Forrester's digital business transformation research. But I&O leaders have their own role to play in innovation: Specifically, the use of devices and similar […]
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Robots Won’t Steal All The Jobs — But They’ll Transform The Way We Work

J.P. Gownder August 24, 2015
This morning, WIRED published an article about my new Forrester Big Idea report, The Future of Jobs, 2025: Working Side-By-Side With Robots. You're probably familiar by now with the panic-stricken books (like Martin Ford's Rise of the Robots: Technology and the Threat of a Jobless Future) and headlines (HBR's What Happens When Robots Replace Workers?) proclaiming that […]
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Blog

Augmented And Virtual Reality Are Ready For Prime Time

J.P. Gownder July 22, 2015
I've just released a major new report on Augmented Reality (AR) and Virtual Reality (VR), Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit. My research finds that it's time to give AR and VR their due consideration when solving business problems involving either workers or for customer interactions. AR and VR technologies […]
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Global Tablet Forecast: Consumer Is Volatile But Business Tablets Are Resilient

J.P. Gownder July 13, 2015
Tablets, once the darling of the consumer electronics industry, have hit hard times — if you measure by shipments and sales. While the installed user base continues to grow — Forrester forecasts that 580 million people will be using tablets globally by the end of 2015 — shipment numbers have been disappointing, even looking at […]
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The Quantified Workforce Drives Improved Productivity And Safety

J.P. Gownder July 7, 2015
You've probably heard about the Quantified Self (QS), a movement that aims to capture, analyze, and act upon data from the human body in the interest of better health, fitter athletes, and sharper minds. Today, QS is giving way to QW — Quantified Workforce. A variety of technologies — devices, software, services — can quantify […]
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Blog

Microsoft HoloLens Is A World-Changing Mixed Reality Product

J.P. Gownder January 21, 2015
It’s not often that a new product release has the potential to reshape the way people work and play. The PC, the browser, the smartphone – all of these products fell into that category. Microsoft’s new HoloLens has the potential to do the same. (Check out some photos from Gizmodo here — they don't live […]
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What I&O Leaders Should Look For At CES

J.P. Gownder January 2, 2015
This weekend, I’ll be heading off to Las Vegas for the 2015 Consumer Electronics Show (CES). Infrastructure & Operations leaders should – and do – keep tabs on the news coming out of CES. In this era of consumerization, bring-your-own (BYO) technology, and Shadow IT, CES announcements affect the I&O role more than ever before. […]
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Smart, Connected Devices Reshape Customer Experiences in Healthcare and Insurance

J.P. Gownder December 12, 2014
We're living in a time when smart, connected devices — tablets, smartphones, wearable devices, Internet of Things (IoT) devices, and the like — are being woven into the Business Technology (BT) Agenda of most companies. Nowhere is this trend more intimately applied to the customer experience than in healthcare, where devices near our bodies, on […]
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The Data Digest: Five Urgent Truths About Wearables

J.P. Gownder December 9, 2014
In 2015, wearables will hit mass market: With Apple’s much-anticipated Apple Watch slated for release early next year, the already hype-heavy conversation will reach new heights. My colleague Anjali Lai wrote a report analyzing the true addressable market of Apple Watch from a quantitative and qualitative data perspective – covered right here on the Data Digest – to […]
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HP’s 3D Printing and Computing Products Bridge Digital And Physical Worlds

J.P. Gownder October 30, 2014
My colleagues Sophia Vargas, Michael Yamnitsky, and I have just published a new Quick Take report, "HP Announces Innovative Tools That Will Bridge Physical And Digital Worlds." Sophia and Michael have written about 3D printing for CIOs previously, and all three of us are interested in how computing and printing technologies can inform the BT Agenda of […]
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Wearables Should Underpin Customer-Centric Innovation

J.P. Gownder October 21, 2014
In a new report, we lay out how I&O leaders can leverage wearables as a source of customer-centric innovation as they build their BT Agenda. As we have written, today the I&O role is changing, as business imperatives now shape technology choices and I&O pros are judged on business outcomes. You can only add value and […]
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Apple’s iWatch Will Impact Workforce Enablement And Customer Interactions

J.P. Gownder September 8, 2014
Tomorrow, Apple will reportedly unveil its wearable device, widely dubbed "iWatch" (though we don't yet know for certain what Apple will actually call the device). I'll be at the event in person along with a number of Forrester analysts. In advance of the event, my colleague James McQuivey and I have released two new reports […]
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Salesforce Wear Continues To Drive Wearable Innovations

J.P. Gownder September 4, 2014
Today Salesforce.com offered a formal update on its Salesforce Wear offering (which I wrote about at its release here). Salesforce Wear is a set of developer tools and reference applications that allows enterprises to create applications for an array of wearable devices and link them to Salesforce1, a cloud based platform that connects customers with […]
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