J.P. Gownder

VP, Principal Analyst

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The Future Of Online Customer Experiences

J.P. Gownder February 9, 2010
My colleague on our Customer Experience team, Vice President Moira Dorsey, has written a major piece of research that I think consumer product strategists should read.  The report, "The Future of Online Customer Experience," has huge ramifications for how not just customer experiences will work, but indeed predicts the future of most consumer computing experiences.  […]
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Blog

Why Mobile Is Hot!

J.P. Gownder November 30, 2009
Why Mobile Is Hot We’ve been talking about mobile for 13 years, but it’s finally found its true promise in 2009. Here’s why. (Links refer to Forrester reports, which may be read by clients; non-clients can still access the Executive Summaries). 1. Devices and Networks are up to speed in an unprecedented way.   Most […]
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Acer is now #2 PC maker, surpassing Dell

J.P. Gownder October 15, 2009
According to recent shipment data (which Forrester doesn't track), Acer has overtaken Dell to become the #2 PC company in the world behind HP. This achievement wasn't unexpected — in August, 2007, we predicted that Acer would become a formidable industry titan: "Acer's announcement that it will acquire Gateway is a clever plan, as Acer […]
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Experience The Data at Forrester’s Consumer Forum 2009 Chicago

J.P. Gownder October 13, 2009
Forrester's Consumer Forum Theater Presentations highlight Forrester’s extensive data capabilities. Data is critical to the Consumer Product Strategy teams, and we work closely with our colleagues on the data team to produce our research. Forrester analysts will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in […]
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Adaptive Brand Marketing and Consumer Product Strategy

J.P. Gownder October 13, 2009
You should check out Forrester analyst Lisa Bradner's post today over at our Marketing Leadership Blog. Her concept of adaptive brand marketing helps companies re-think their approach to brand management in a world where brand messages are no longer a one-way push, but in fact are shaped by consumers as they interact with and react to brands. CPS pros […]
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Major League Laptops Continue Dell’s Age of Style Product Strategy

J.P. Gownder October 7, 2009
In June, 2007, Forrester declared the beginning of the Age of Style. The Age of Style thesis posited that style and visual design would become critical vectors of competition in consumer electronics. We started our coverage of this trend with consumer PCs predicting that form factor innovations, increased aesthetic diversity, and consumer choice and personalization would become central tenets of competition for […]
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Forrester’s Consumer Forum 2009

J.P. Gownder October 3, 2009
Forrester’s Consumer Forum 2009 is fast approaching — October 27 and 28 in Chicago! At this Event, leading Forrester analysts will present research on how evolving consumer online behavior demands that firms step up efforts to engage them, and executives will share their companies' best practices for creating breakthrough multichannel relationships.   This year's event has […]
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Intuit’s Purchase Of Mint.com Bolsters Cloud Services Strategy

J.P. Gownder September 14, 2009
Intuit announced today its purchase of Mint.com for $170 million. The formerly bitter rivals will together form a sizable community of registered users who manage their finances online. The move brings together synergistic, complementary assets:   Mint.com allows consumers to manage their personal finances by aggregating content from bank accounts, brokerage accounts, mortgage accounts, and other […]
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Lessons from the Windows Vista Era

J.P. Gownder September 11, 2009
On October 22, Microsoft will release Windows 7, thereby effectively ending the Windows Vista era for consumers. That day can’t come too quickly: Windows Vista will go down in history as a period of trial and tribulation for Microsoft – and for many consumers who used the product, particularly during its early days. There are […]
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Blog

What Is A Map? From Cartography To Mobile Social Location

J.P. Gownder September 9, 2009
What is a map?  In traditional cartographic terms, a map is “a graphic representation or scale model of spatial concepts” that is “is a means for conveying geographic information.”  The traditional map is static, representing geographic features at a specific moment in time. Antiquarians preserve old maps as pieces of artwork, snapshots into bygone eras, […]
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