Competing In Smartphones Demands More Than Great Hardware — You Need A Strong Ecosystem
The smartphone market is on the verge of disruption again and not for the first time in recent history. What’s different is that today’s leaders…
Latest Posts By Julie
Customer-obsessed marketing
Drive revenue with CX
Modernize Your Martech Stack for Moments
The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic…
April 5, 2018
Are Websites Dead?
No. But they will increasingly fall short of consumers’ expectations for curated content, especially among brands that they know. And channels seldom if ever disappear;…
February 18, 2018
Predictions
Predictions 2018: Mobile Evolves Into The Digital Experience Conductor
Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue…
November 8, 2017
Differentiate with digital
Google Signals Strong Commitment To Consumer Experiences With New Devices Launched
Google has dabbled in hardware on and off for years. Yesterday’s announcements – new smartphones, headphones, wireless speakers and more – signal a strong commitment…
October 5, 2017
Differentiate with digital
Apple’s 10th Anniversary Of The iPhone – What’s Next?
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in…
September 13, 2017
Differentiate with digital
Number of Apple Pay Users Tripled in 2016 – Holy Cow!
Apple announced its Q1 FY2017 earnings yesterday. They sold a lot of iPhone 7’s…
February 1, 2017
Differentiate with digital
Predictions
2017 Predictions: Mobile Is The Face Of Digital
We put together our thoughts in a new 2017 Mobile Predictions report on what to expect in the mobile space next year across industries and…
November 1, 2016
Differentiate with digital
Google’s Next Play: Your Assistant For Everything – Not Just Answers
This blog post is co-authored by VP and Principal Analyst Michael Facemire and Analyst Andrew Hogan at Forrester. Google held an event in San Francisco…
October 14, 2016
Differentiate with digital
Mobile (Commerce) Executive Survey: Please take it!!! We’ll Share The Results!
Each year Forrester fields an Executive…