Julie Ask

Vice President, Principal Analyst

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Apple Ups The Ante On AR With LiDAR Scanner In New iPad Pro

Julie Ask 4 days ago
First, what is LiDAR? It is an acronym for light detection and ranging. Basically (oversimplifying), it pulses light at objects in a room and measures the time it takes for the light pulses to bounce back. By doing so, it can understand the distance objects are from the iPad and build a more detailed understanding […]
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SMS In Emergency Situations: San Francisco COVID-19 Updates Via SMS

Julie Ask March 13, 2020
Vice President Julie Ask provides practical suggestions to improve SMS communications.
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Lipstick: How Pinterest Drives Sales Through Augmented Reality

Julie Ask March 12, 2020
(by Erin Sellers) High level: Lipstick is fun. Augmented reality (AR) is fun. The quality of the experiences has improved dramatically since Apple and Google got involved a few years ago. AR applications within the cosmetics industry have come a long way from the static capabilities we saw in 2011. Before, I could try out […]
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Limitations Of Augmented Reality: Lessons Learned From Laan Labs

Julie Ask February 26, 2020
I had the opportunity to speak with the founders of Laan Labs today — Jason Laan, Christopher Laan, and Will Perkins. I learned a couple of really important points about the limitations of augmented reality (AR) today. They include: Consumers expect magic, but it just isn’t there today when it comes to precision. Some of […]
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Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Julie Ask February 25, 2020
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
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Augmented Reality (AR) Headsets: My Experience With FORM Swim Goggles

Julie Ask February 17, 2020
Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more, given the complexity of swimming and consuming data at the same time. At least now, it takes more of my mental capacity. I daydream less. Seeing data in real time changes my behavior. When you […]
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Samsung Galaxy S20 And Z Flip — Quick Take

Julie Ask February 11, 2020
Galaxy Z Flip It’s been a while since I saw a product demo and thought, “oh damn, that is cool.” I’m obsessed with the mechanics of how it folds. This is the first time in a long time that a new phone hasn’t led with its camera but instead with its ability to fold, small […]
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RCS: What’s Going On?

Julie Ask January 29, 2020
Forrester published a piece on RCS called “More Myth Than Magic — For Now.” (Report link is only available to clients.) For those of you not following RCS (rich communication service), it’s basically the carrier’s upgrade to SMS, which is nearly 30 years old at this point. There have been a couple of recent announcements […]
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Apple Posts Strong Quarter On iPhones, Wearables, And Service Revenue

Julie Ask January 28, 2020
Apple started 2020 with another strong financial performance. There were no real surprises. I continue to be stunned by the company’s ability to generate both revenue and profits in highly competitive categories. The US continues to be Apple’s strongest market, which fits with its focus to generate more spend within an ecosystem of more affluent […]
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Ten Things Smartphone Makers Should Do To Compete With Apple

Julie Ask October 31, 2019
Smartphone manufacturers have less control over their own success. Find out what 10 things their future success will depend on.
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Cameras And Displays Sell Phones; Services Create Sticky Customers

Julie Ask September 10, 2019
Apple held its annual fall product event in Cupertino, CA this morning. Apple continued to put forth exciting products AND services that will differentiate it from its obvious competition.
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WWDC: Apple Continues To Up The Ante On Experience With Privacy Leading

Julie Ask June 3, 2019
Apple is leveraging its engineering chops to deliver better CX. Most notably, they’re using privacy as a differentiator. Learn more.
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If mCommerce Isn’t Mini eCommerce, What Is It?

Julie Ask February 21, 2019
mCommerce today is often characterized as online purchases made on a smartphone or mobile payments (e.g., Apple Pay or Google Pay). As our colleague James McQuivey would say, that is simply doing old things in new ways — not doing new things. We define mobile as any device with a cellular connection. It could be a […]
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Competing In Smartphones Demands More Than Great Hardware — You Need A Strong Ecosystem

Julie Ask May 1, 2018
The smartphone market is on the verge of disruption again and not for the first time in recent history. What’s different is that today’s leaders are better positioned to take advantage of their momentum to strengthen their position in the market. Not unlike 10 years ago, what it will take to compete will shift dramatically […]
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Modernize Your Martech Stack for Moments

Julie Ask April 5, 2018
The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […]
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Are Websites Dead?

Julie Ask February 18, 2018
No. But they will increasingly fall short of consumers’ expectations for curated content, especially among brands that they know. And channels seldom if ever disappear; we still get mail from MetLife each month advertising insurance. We’ve been talking about the diminished role of the browser-based experience for years now. We talk about this in our […]
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Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Julie Ask November 8, 2017
Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences. Since the beginning of 2017, 29% of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51% have started using, piloted or […]
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Google Signals Strong Commitment To Consumer Experiences With New Devices Launched

Julie Ask October 5, 2017
Google has dabbled in hardware on and off for years. Yesterday’s announcements – new smartphones, headphones, wireless speakers and more – signal a strong commitment to being a key player in consumers’ ecosystems and lives today and looking forward. This is the second straight year that Google rolled out updated products just ahead of the […]
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Apple’s 10th Anniversary Of The iPhone – What’s Next?

Julie Ask September 13, 2017
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]
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Number of Apple Pay Users Tripled in 2016 – Holy Cow!

Julie Ask February 1, 2017
Apple announced its Q1 FY2017 earnings yesterday. They sold a lot of iPhone 7’s and beat sales estimates. More interesting to me though was the news on Apple Pay … the number of Apple Pay users tripled in the past year, with hundreds of millions of transactions and billions of dollars in purchases in the […]
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