Julie Ask

On June 28, Samsung announced its One UI Watch experience at the Mobile World Congress virtual event. Samsung partnered with Google to create a unified platform that lets users access the same services with a similar user interface across multiple Galaxy devices. Google and Samsung have moved in the right direction with these announcements, but […]

Snap just released its newest Augmented Reality (AR) glasses. These fourth generation spectacles build on previous models and represent Snap's growth to AR power and commitment to making consumer-ready AR glasses.

“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors. I’ve summarized the findings […]

Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […]

Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.

Retailers and brands have offered chat for years, but recently it has gained traction thanks to new technology advancements and consumers’ overall comfort using chat. Forrester’s Consumer Technographics® shows that 42% of US online adults said that it was important for retailers to offer live online chat on their websites, up significantly from 27% in […]

Are app stores at risk? Get a detailed analysis of the broader implications of Epic's lawsuit against Apple.

Have you received a text from a political organization that seems like spam? Something like this? Campaign calls and texts are exempt from do-not-call list requirements, but there are still specific rules that they must follow, such as that campaign-related auto-dialed or prerecorded calls are allowed without prior express consent only when they’re made to […]

My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]

My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices could inform diagnoses, monitor patients, ensure compliance of treatment plans, and assist with clinical trials. While we’re building a body of research, we’ve decided to […]

My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]

My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]

My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The Philips […]

5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Samsung has had its devices in the market since 2019, with its flagship S20 arriving earlier in 2020 (I had the opportunity to test it, and, in the words of my 10-year-old nephew, “Such […]

At surface level, brands have a plethora of avenues to connect to their consumers. But alas, it’s the paradox of choice: How do brands prioritize their technology investments to maximize consumer reach? Introducing Forrester's 2020 Moments Map.

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion. At $99.99 (plus a small monthly service fee for advanced features), the Halo Band sits closer to Fitbit’s fitness trackers (ranging from $99.95–$169.95) than the Apple Watch ($400-plus). It focuses on what consumers want most: tracking fitness-related activity, […]

Apple continues to innovate through design and the use of context to create highly intuitive experiences for consumers. Examples include surfacing: The most important apps, widgets, and information on home screens on the iPhone based on time of day, location, or other inferred needs. App Clips, with just the portion of the app a consumer […]

Recent rumors that Apple will announce a set of Augmented Reality (AR) glasses for $499 in the next two years has stirred up a conversation around what it would mean for consumers. Clients are also asking, “how would an experience on a headset be fundamentally different than one on a smartphone?” Today’s AR experiences on […]

Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out, too, because, as Netflix tweeted, “To be silent is to be complicit.” Netflix joins brands such as Google, Nike, Peloton, and Target (whose stores were looted) in taking a vocal anti-racist stance. Firms hear consumers’ desire to align with brands that share their values and are emboldened to make […]