Julie Ask
Vice President, Principal Analyst

Author Insights
Blog
The Super App Window Has Closed
The conditions that propelled super apps like WeChat are no longer in place today. Instead of trying to build a super app, firms should instead invest in creating a robust mobile strategy.
Blog
Apple’s Vision Pro Is A New Spatial Computing Device — Not A Headset
Apple has unveiled its highly anticipated next-generation spatial computing device, Apple Vision Pro. The device will retail at $3,499 and be available in early 2024. It is an augmented reality (AR) experience, with graduated immersive experiences that come very close to virtual reality (VR) at times. I had the chance to try the headset for […]
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Autonomous Vehicles: A Citizen’s Perspective
The uptick in autonomous vehicles started during the pandemic; I list pros for driverless vehicles based on my observations.
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Fitness Wearables Alone Will Not Solve The US Healthcare Crisis: Amazon Winds Down Halo
Amazon has announced that it will wind down its Halo product line and services, highlighting the challenges of generating profits and success in the fitness tracker market.
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We Want To Speak With You! Join Our Upcoming Research On Remote Patient Monitoring
Please join our upcoming research on the role of remote patient monitoring devices in enabling remote care.
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Emerging Technologies Put Remote Patient Monitoring In The Spotlight
The healthcare ecosystem is evolving. Delivery of complex care in distributed settings will require the evolution of remote patient monitoring devices and for them to become more affordable, accurate, and consumer-friendly/usable. At the same time, healthcare staff must acquire new skills and ways of working to support remote care delivery.
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Google’s Virtual Assistant Plans Signal A Market Shift In Conversational AI
Learn why recent news about Google virtual assistant signals a tipping point for large language model users.
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XR Glasses (i.e., Headsets) For Consumers — Just Another Screen? Or More?
The conversation around extended reality (XR) headsets comes and goes frequently — and is peaking again now. The story arc of these conversations has been similar for at least a decade (though we seem to have collective amnesia). First, they’re positioned as the next “must-have” consumer electronics device (think Neil Stephenson’s 1992 “Snow Crash” vision […]
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Calling All Healthcare And Life Sciences Companies: Give Yourself The Gift Of Digital Experience Insights This Holiday Season!
Healthcare and life sciences companies: Fill out Forrester’s executive survey in exchange for personalized feedback on your state of digital experiences, as well as key industry benchmarks.
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Anticipate Your Customers’ Next Best Experiences
The future of experiences will be driven by analytics, and many of them will be anticipatory.
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Prévisions 2023 : Metavers & NFT
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
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Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
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Benchmark Your DX Strategy With Forrester’s Executive Survey Results
Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.
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Forrester’s 2022 Moments Map Is Here!
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
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Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences
Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.
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Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.
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Assessing The US Youth Smartwatch Market: Is There Room For An Independent Brand?
Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing a smartwatch and entering a crowded market.
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Apple iOS 16: My Takeaways
Apple continues to strive to make experiences easy, secure, and private for its customers. Here, I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022.
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The Future Of Experiences: What Your Brand Must Do Now To Power The Next Generation Of Consumer Experiences
The future of experiences will be more humanlike and immersive ... but also more invisible. Learn what the future holds at CX North America.
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