Julie Ask

Vice President, Principal Analyst

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Apple Posts Strong Financial Performance In Difficult Circumstances, Led By Growth In Services Revenue

Julie Ask May 4, 2020
Apple did well with its Q1 2020 earnings given the circumstances and that nearly 15% of its revenue comes from China, on which it depends for both supply and demand for its products. Apple generates about 85% of its revenue from product sales and less than 15% from services. iPhones generate the bulk of this […]
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The Promise And Peril Of Apple And Google’s Alliance

Julie Ask April 14, 2020
The new contact tracing partnership provides both optimism and challenges in the fight against COVID-19. Find out how the tracking will work and what its limitations may be.
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The Next Step In Your Brand’s Digital Journey: Anticipatory Digital Experiences (And How To Deliver Them)

Julie Ask April 9, 2020
Today’s digital experiences place too much cognitive load on the consumer. Why? Because the success of websites is measured based on feature parity along with the ability to navigate a composite of services meant to do all things for all people. Business metrics for these same experiences are tied to revenue or self-service rather than […]
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Say Cheese: Snap’s Spectacles 3 Enhance Snapchats With Augmented Reality

Julie Ask April 7, 2020
Mixed reality experiences run the gamut from augmented reality (AR) mobile apps to try-on lipstick and shoes to completely immersive virtual reality headsets used for military and surgical training. Spectacles 3, the latest camera-equipped sunglasses from Snap, marks a large improvement from Spectacles 2 (launched in April 2018). With two cameras instead of one, Spectacles […]
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Apple Ups The Ante On AR With LiDAR Scanner In New iPad Pro

Julie Ask March 25, 2020
First, what is LiDAR? It is an acronym for light detection and ranging. Basically (oversimplifying), it pulses light at objects in a room and measures the time it takes for the light pulses to bounce back. By doing so, it can understand the distance objects are from the iPad and build a more detailed understanding […]
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SMS In Emergency Situations: San Francisco COVID-19 Updates Via SMS

Julie Ask March 13, 2020
Vice President Julie Ask provides practical suggestions to improve SMS communications.
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Lipstick: How Pinterest Drives Sales Through Augmented Reality

Julie Ask March 12, 2020
(by Erin Sellers) High level: Lipstick is fun. Augmented reality (AR) is fun. The quality of the experiences has improved dramatically since Apple and Google got involved a few years ago. AR applications within the cosmetics industry have come a long way from the static capabilities we saw in 2011. Before, I could try out […]
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Limitations Of Augmented Reality: Lessons Learned From Laan Labs

Julie Ask February 26, 2020
I had the opportunity to speak with the founders of Laan Labs today — Jason Laan, Christopher Laan, and Will Perkins. I learned a couple of really important points about the limitations of augmented reality (AR) today. They include: Consumers expect magic, but it just isn’t there today when it comes to precision. Some of […]
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Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Julie Ask February 25, 2020
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
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Augmented Reality (AR) Headsets: My Experience With FORM Swim Goggles

Julie Ask February 17, 2020
Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more, given the complexity of swimming and consuming data at the same time. At least now, it takes more of my mental capacity. I daydream less. Seeing data in real time changes my behavior. When you […]
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Samsung Galaxy S20 And Z Flip — Quick Take

Julie Ask February 11, 2020
Galaxy Z Flip It’s been a while since I saw a product demo and thought, “oh damn, that is cool.” I’m obsessed with the mechanics of how it folds. This is the first time in a long time that a new phone hasn’t led with its camera but instead with its ability to fold, small […]
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Blog

RCS: What’s Going On?

Julie Ask January 29, 2020
Forrester published a piece on RCS called “More Myth Than Magic — For Now.” (Report link is only available to clients.) For those of you not following RCS (rich communication service), it’s basically the carrier’s upgrade to SMS, which is nearly 30 years old at this point. There have been a couple of recent announcements […]
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Apple Posts Strong Quarter On iPhones, Wearables, And Service Revenue

Julie Ask January 28, 2020
Apple started 2020 with another strong financial performance. There were no real surprises. I continue to be stunned by the company’s ability to generate both revenue and profits in highly competitive categories. The US continues to be Apple’s strongest market, which fits with its focus to generate more spend within an ecosystem of more affluent […]
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Ten Things Smartphone Makers Should Do To Compete With Apple

Julie Ask October 31, 2019
Smartphone manufacturers have less control over their own success. Find out what 10 things their future success will depend on.
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Cameras And Displays Sell Phones; Services Create Sticky Customers

Julie Ask September 10, 2019
Apple held its annual fall product event in Cupertino, CA this morning. Apple continued to put forth exciting products AND services that will differentiate it from its obvious competition.
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WWDC: Apple Continues To Up The Ante On Experience With Privacy Leading

Julie Ask June 3, 2019
Apple is leveraging its engineering chops to deliver better CX. Most notably, they’re using privacy as a differentiator. Learn more.
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If mCommerce Isn’t Mini eCommerce, What Is It?

Julie Ask February 21, 2019
mCommerce today is often characterized as online purchases made on a smartphone or mobile payments (e.g., Apple Pay or Google Pay). As our colleague James McQuivey would say, that is simply doing old things in new ways — not doing new things. We define mobile as any device with a cellular connection. It could be a […]
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Competing In Smartphones Demands More Than Great Hardware — You Need A Strong Ecosystem

Julie Ask May 1, 2018
The smartphone market is on the verge of disruption again and not for the first time in recent history. What’s different is that today’s leaders are better positioned to take advantage of their momentum to strengthen their position in the market. Not unlike 10 years ago, what it will take to compete will shift dramatically […]
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Modernize Your Martech Stack for Moments

Julie Ask April 5, 2018
The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […]
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Blog

Are Websites Dead?

Julie Ask February 18, 2018
No. But they will increasingly fall short of consumers’ expectations for curated content, especially among brands that they know. And channels seldom if ever disappear; we still get mail from MetLife each month advertising insurance. We’ve been talking about the diminished role of the browser-based experience for years now. We talk about this in our […]
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