Julie Ask
Vice President, Principal Analyst

Author Insights
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What Enterprises Can Learn From Campaign Spam
Have you received a text from a political organization that seems like spam? Something like this? Campaign calls and texts are exempt from do-not-call list requirements, but there are still specific rules that they must follow, such as that campaign-related auto-dialed or prerecorded calls are allowed without prior express consent only when they’re made to […]
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Supporting Healthcare With Connected Devices: AliveCor
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
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Supporting Healthcare With Connected Devices: Current Health
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices could inform diagnoses, monitor patients, ensure compliance of treatment plans, and assist with clinical trials. While we’re building a body of research, we’ve decided to […]
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Supporting Healthcare With Connected Devices: Oura Ring
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
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Supporting Healthcare With Connected Devices: Withings
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
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Supporting Healthcare With IoT: Philips
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The Philips […]
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5G Is Here … Kind Of
5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Samsung has had its devices in the market since 2019, with its flagship S20 arriving earlier in 2020 (I had the opportunity to test it, and, in the words of my 10-year-old nephew, “Such […]
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Moments Map: Resolve The Paradox Of Choice To Optimize Your Digital Experience Portfolio
At surface level, brands have a plethora of avenues to connect to their consumers. But alas, it’s the paradox of choice: How do brands prioritize their technology investments to maximize consumer reach? Introducing Forrester's 2020 Moments Map.
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Apple WWDC 2020: The Powerful Combination Of Context And Design
Apple continues to innovate through design and the use of context to create highly intuitive experiences for consumers. Examples include surfacing: The most important apps, widgets, and information on home screens on the iPhone based on time of day, location, or other inferred needs. App Clips, with just the portion of the app a consumer […]
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How Glasses Could Change The Game For Augmented Reality
Recent rumors that Apple will announce a set of Augmented Reality (AR) glasses for $499 in the next two years has stirred up a conversation around what it would mean for consumers. Clients are also asking, “how would an experience on a headset be fundamentally different than one on a smartphone?” Today’s AR experiences on […]
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Apple Posts Strong Financial Performance In Difficult Circumstances, Led By Growth In Services Revenue
Apple did well with its Q1 2020 earnings given the circumstances and that nearly 15% of its revenue comes from China, on which it depends for both supply and demand for its products. Apple generates about 85% of its revenue from product sales and less than 15% from services. iPhones generate the bulk of this […]
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The Promise And Peril Of Apple And Google’s Alliance
The new contact tracing partnership provides both optimism and challenges in the fight against COVID-19. Find out how the tracking will work and what its limitations may be.
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The Next Step In Your Brand’s Digital Journey: Anticipatory Digital Experiences (And How To Deliver Them)
Today’s digital experiences place too much cognitive load on the consumer. Why? Because the success of websites is measured based on feature parity along with the ability to navigate a composite of services meant to do all things for all people. Business metrics for these same experiences are tied to revenue or self-service rather than […]
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Say Cheese: Snap’s Spectacles 3 Enhance Snapchats With Augmented Reality
Mixed reality experiences run the gamut from augmented reality (AR) mobile apps to try-on lipstick and shoes to completely immersive virtual reality headsets used for military and surgical training. Spectacles 3, the latest camera-equipped sunglasses from Snap, marks a large improvement from Spectacles 2 (launched in April 2018). With two cameras instead of one, Spectacles […]
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Apple Ups The Ante On AR With LiDAR Scanner In New iPad Pro
First, what is LiDAR? It is an acronym for light detection and ranging. Basically (oversimplifying), it pulses light at objects in a room and measures the time it takes for the light pulses to bounce back. By doing so, it can understand the distance objects are from the iPad and build a more detailed understanding […]
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SMS In Emergency Situations: San Francisco COVID-19 Updates Via SMS
Vice President Julie Ask provides practical suggestions to improve SMS communications.
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Lipstick: How Pinterest Drives Sales Through Augmented Reality
(by Erin Sellers) High level: Lipstick is fun. Augmented reality (AR) is fun. The quality of the experiences has improved dramatically since Apple and Google got involved a few years ago. AR applications within the cosmetics industry have come a long way from the static capabilities we saw in 2011. Before, I could try out […]
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Limitations Of Augmented Reality: Lessons Learned From Laan Labs
I had the opportunity to speak with the founders of Laan Labs today — Jason Laan, Christopher Laan, and Will Perkins. I learned a couple of really important points about the limitations of augmented reality (AR) today. They include: Consumers expect magic, but it just isn’t there today when it comes to precision. Some of […]
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Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
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Augmented Reality (AR) Headsets: My Experience With FORM Swim Goggles
Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more, given the complexity of swimming and consuming data at the same time. At least now, it takes more of my mental capacity. I daydream less. Seeing data in real time changes my behavior. When you […]
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