Julie Ask

The future of experiences will be driven by analytics, and many of them will be anticipatory.

Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.

Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.

Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.

ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.

Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing a smartwatch and entering a crowded market.

Apple continues to strive to make experiences easy, secure, and private for its customers. Here, I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022.

The future of experiences will be more humanlike and immersive ... but also more invisible. Learn what the future holds at CX North America.

Google’s "Little Signals" aims to alleviate alert overload. What can brands take away from this?

Amazon’s latest product, Amazon Glow, can offer insight into how the future of experiences (for children) is being designed.

Fueled by industry and pandemic forces, QR codes have shot onto the scene at every stage of the CLC. Our recently published research, which includes an analysis of over 125 QR codes, highlights several best practices Brands should use when they implement QR codes into their strategy.

AR glasses aren't ready for widespread consumer use today, but the next decade holds promise for the adoption of AR glasses - both inside and outside the metaverse.

Assess your company’s DX strategy with Forrester’s Emerging Technology Survey. And see what we learned from execs in our last iteration of this research.

My colleague Julie Ask and I recently wrote on how banks are using mobile notifications and emerging tech (based on a survey of executives and digital business leaders at banking providers). The full research (only available to Forrester clients) includes more than 50 slides of data and insights. Here are three key findings: Alerts and […]

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.