Differentiate with digital
Number of Apple Pay Users Tripled in 2016 - Holy Cow!
Apple announced its Q1 FY2017 earnings yesterday. They sold a lot of iPhone 7’s…
Latest Posts By Julie
Differentiate with digital
2017 Predictions: Mobile Is The Face Of Digital
We put together our thoughts in a new 2017 Mobile Predictions report on what to expect in the mobile space next year across industries and…
November 1, 2016
Differentiate with digital
Google's Next Play: Your Assistant For Everything - Not Just Answers
This blog post is co-authored by VP and Principal Analyst Michael Facemire and Analyst Andrew Hogan at Forrester. Google held an event in San Francisco…
October 14, 2016
Differentiate with digital
Mobile (Commerce) Executive Survey: Please take it!!! We'll Share The Results!
Each year Forrester fields an Executive…
August 24, 2016
Differentiate with digital
Mobile Search: It’s Different
This post is co-authored by Jennifer Wise, senior analyst at Forrester Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4…
July 26, 2016
Differentiate with digital
Responsive Web Design Is Not Mobile First
My colleague and coauthor Ted Schadler and I are watching with dismay as company after company shrinks its desktop website down to a small screen…
July 13, 2016
Differentiate with digital
Google I/O Recap: Google Rises To The Virtual Agent Challenge
Google took a few big steps forward at Google I/O 2016 to fill in its portfolio to win, serve and retain customers in their mobile…
May 23, 2016
Differentiate with digital
Smart Watches Need (More) Killer Applications
Smart watches are not a must-have device – yet. The novelty of the device – combined with early adopters eager to have the next great…
May 9, 2016
Differentiate with digital
Facebook F8: Important Takeaways For Digital Business Pros (Hint: Keep Calm About Bots!)
Facebook held its annual developer conference in San Francisco this week. Analysts at Forrester collectively fielded a lot of questions from the media, but most…
April 14, 2016
Bots: The Next Big Thing In Mobile? Not So Fast.
Everyone is buzzing this week about bots with Facebook/Messenger’s anticipated launch of bots on its messenger platform. What is a bot you ask? A bot…