Julie Ask

Vice President, Principal Analyst

Forrester Bio

Author Insights

Blog

What Enterprises Can Learn From Campaign Spam

Julie Ask November 13, 2020
Have you received a text from a political organization that seems like spam? Something like this? Campaign calls and texts are exempt from do-not-call list requirements, but there are still specific rules that they must follow, such as that campaign-related auto-dialed or prerecorded calls are allowed without prior express consent only when they’re made to […]
Read More
Blog

Supporting Healthcare With Connected Devices: AliveCor

Julie Ask October 29, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
Read More
Blog

Supporting Healthcare With Connected Devices: Current Health

Julie Ask October 28, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices could inform diagnoses, monitor patients, ensure compliance of treatment plans, and assist with clinical trials. While we’re building a body of research, we’ve decided to […]
Read More
Blog

Supporting Healthcare With Connected Devices: Oura Ring

Julie Ask October 27, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
Read More
Blog

Supporting Healthcare With Connected Devices: Withings

Julie Ask October 26, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
Read More
Blog

Supporting Healthcare With IoT: Philips

Julie Ask October 21, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The Philips […]
Read More
Blog

5G Is Here … Kind Of

Julie Ask October 9, 2020
5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Samsung has had its devices in the market since 2019, with its flagship S20 arriving earlier in 2020 (I had the opportunity to test it, and, in the words of my 10-year-old nephew, “Such […]
Read More
Blog

Moments Map: Resolve The Paradox Of Choice To Optimize Your Digital Experience Portfolio

Julie Ask September 3, 2020
At surface level, brands have a plethora of avenues to connect to their consumers. But alas, it’s the paradox of choice: How do brands prioritize their technology investments to maximize consumer reach? Introducing Forrester's 2020 Moments Map.
Read More
Blog

Apple WWDC 2020: The Powerful Combination Of Context And Design

Julie Ask June 22, 2020
Apple continues to innovate through design and the use of context to create highly intuitive experiences for consumers. Examples include surfacing: The most important apps, widgets, and information on home screens on the iPhone based on time of day, location, or other inferred needs. App Clips, with just the portion of the app a consumer […]
Read More
Blog

How Glasses Could Change The Game For Augmented Reality

Julie Ask June 9, 2020
Recent rumors that Apple will announce a set of Augmented Reality (AR) glasses for $499 in the next two years has stirred up a conversation around what it would mean for consumers. Clients are also asking, “how would an experience on a headset be fundamentally different than one on a smartphone?” Today’s AR experiences on […]
Read More
Blog

Apple Posts Strong Financial Performance In Difficult Circumstances, Led By Growth In Services Revenue

Julie Ask May 4, 2020
Apple did well with its Q1 2020 earnings given the circumstances and that nearly 15% of its revenue comes from China, on which it depends for both supply and demand for its products. Apple generates about 85% of its revenue from product sales and less than 15% from services. iPhones generate the bulk of this […]
Read More
Blog

The Promise And Peril Of Apple And Google’s Alliance

Julie Ask April 14, 2020
The new contact tracing partnership provides both optimism and challenges in the fight against COVID-19. Find out how the tracking will work and what its limitations may be.
Read More
Blog

The Next Step In Your Brand’s Digital Journey: Anticipatory Digital Experiences (And How To Deliver Them)

Julie Ask April 9, 2020
Today’s digital experiences place too much cognitive load on the consumer. Why? Because the success of websites is measured based on feature parity along with the ability to navigate a composite of services meant to do all things for all people. Business metrics for these same experiences are tied to revenue or self-service rather than […]
Read More
Blog

Say Cheese: Snap’s Spectacles 3 Enhance Snapchats With Augmented Reality

Julie Ask April 7, 2020
Mixed reality experiences run the gamut from augmented reality (AR) mobile apps to try-on lipstick and shoes to completely immersive virtual reality headsets used for military and surgical training. Spectacles 3, the latest camera-equipped sunglasses from Snap, marks a large improvement from Spectacles 2 (launched in April 2018). With two cameras instead of one, Spectacles […]
Read More
Blog

Apple Ups The Ante On AR With LiDAR Scanner In New iPad Pro

Julie Ask March 25, 2020
First, what is LiDAR? It is an acronym for light detection and ranging. Basically (oversimplifying), it pulses light at objects in a room and measures the time it takes for the light pulses to bounce back. By doing so, it can understand the distance objects are from the iPad and build a more detailed understanding […]
Read More
Blog

SMS In Emergency Situations: San Francisco COVID-19 Updates Via SMS

Julie Ask March 13, 2020
Vice President Julie Ask provides practical suggestions to improve SMS communications.
Read More
Blog

Lipstick: How Pinterest Drives Sales Through Augmented Reality

Julie Ask March 12, 2020
(by Erin Sellers) High level: Lipstick is fun. Augmented reality (AR) is fun. The quality of the experiences has improved dramatically since Apple and Google got involved a few years ago. AR applications within the cosmetics industry have come a long way from the static capabilities we saw in 2011. Before, I could try out […]
Read More
Blog

Limitations Of Augmented Reality: Lessons Learned From Laan Labs

Julie Ask February 26, 2020
I had the opportunity to speak with the founders of Laan Labs today — Jason Laan, Christopher Laan, and Will Perkins. I learned a couple of really important points about the limitations of augmented reality (AR) today. They include: Consumers expect magic, but it just isn’t there today when it comes to precision. Some of […]
Read More
Blog

Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Julie Ask February 25, 2020
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
Read More
Blog

Augmented Reality (AR) Headsets: My Experience With FORM Swim Goggles

Julie Ask February 17, 2020
Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more, given the complexity of swimming and consuming data at the same time. At least now, it takes more of my mental capacity. I daydream less. Seeing data in real time changes my behavior. When you […]
Read More