Julie Ask

Vice President, Principal Analyst

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Nail Your Digital Experience: Get Your Mobile Strategy In Line

Julie Ask July 7, 2021
Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more. Yet many brands are still wondering, “What is the future of mobile?” Backed by Forrester’s extensive […]
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Samsung’s One UI Watch Experience Moves In The Right Direction But Has Work To Do

Julie Ask June 30, 2021
On June 28, Samsung announced its One UI Watch experience at the Mobile World Congress virtual event. Samsung partnered with Google to create a unified platform that lets users access the same services with a similar user interface across multiple Galaxy devices. Google and Samsung have moved in the right direction with these announcements, but […]
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Snap’s Latest Play In Big Tech’s Race To Produce AR Glasses

Julie Ask June 28, 2021
Snap just released its newest Augmented Reality (AR) glasses. These fourth generation spectacles build on previous models and represent Snap's growth to AR power and commitment to making consumer-ready AR glasses.
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Digital Experience: The Inside Scoop As Told By 36-Plus Executives

Julie Ask June 17, 2021
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors. I’ve summarized the findings […]
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iOS 15: Making 100 Mobile Moments Better Every Day

Julie Ask June 11, 2021
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […]
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Dr. Google Just Got Smarter: Big Tech Enters The Dermatology Space

Julie Ask June 2, 2021
Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.
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Three Key Findings From Our State Of Chat In Retail Research

Nicole Murgia May 12, 2021
Retailers and brands have offered chat for years, but recently it has gained traction thanks to new technology advancements and consumers’ overall comfort using chat. Forrester’s Consumer Technographics® shows that 42% of US online adults said that it was important for retailers to offer live online chat on their websites, up significantly from 27% in […]
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The Future Of Apple’s (And Others’) App Store

Julie Ask April 28, 2021
Are app stores at risk? Get a detailed analysis of the broader implications of Epic's lawsuit against Apple.
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What Enterprises Can Learn From Campaign Spam

Julie Ask November 13, 2020
Have you received a text from a political organization that seems like spam? Something like this? Campaign calls and texts are exempt from do-not-call list requirements, but there are still specific rules that they must follow, such as that campaign-related auto-dialed or prerecorded calls are allowed without prior express consent only when they’re made to […]
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Supporting Healthcare With Connected Devices: AliveCor

Julie Ask October 29, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
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Supporting Healthcare With Connected Devices: Current Health

Julie Ask October 28, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices could inform diagnoses, monitor patients, ensure compliance of treatment plans, and assist with clinical trials. While we’re building a body of research, we’ve decided to […]
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Supporting Healthcare With Connected Devices: Oura Ring

Julie Ask October 27, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
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Supporting Healthcare With Connected Devices: Withings

Julie Ask October 26, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The potential […]
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Supporting Healthcare With IoT: Philips

Julie Ask October 21, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way. The Philips […]
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5G Is Here … Kind Of

Julie Ask October 9, 2020
5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Samsung has had its devices in the market since 2019, with its flagship S20 arriving earlier in 2020 (I had the opportunity to test it, and, in the words of my 10-year-old nephew, “Such […]
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Moments Map: Resolve The Paradox Of Choice To Optimize Your Digital Experience Portfolio

Julie Ask September 3, 2020
At surface level, brands have a plethora of avenues to connect to their consumers. But alas, it’s the paradox of choice: How do brands prioritize their technology investments to maximize consumer reach? Introducing Forrester's 2020 Moments Map.
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins September 1, 2020
Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion. At $99.99 (plus a small monthly service fee for advanced features), the Halo Band sits closer to Fitbit’s fitness trackers (ranging from $99.95–$169.95) than the Apple Watch ($400-plus). It focuses on what consumers want most: tracking fitness-related activity, […]
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Apple WWDC 2020: The Powerful Combination Of Context And Design

Julie Ask June 22, 2020
Apple continues to innovate through design and the use of context to create highly intuitive experiences for consumers. Examples include surfacing: The most important apps, widgets, and information on home screens on the iPhone based on time of day, location, or other inferred needs. App Clips, with just the portion of the app a consumer […]
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How Glasses Could Change The Game For Augmented Reality

Julie Ask June 9, 2020
Recent rumors that Apple will announce a set of Augmented Reality (AR) glasses for $499 in the next two years has stirred up a conversation around what it would mean for consumers. Clients are also asking, “how would an experience on a headset be fundamentally different than one on a smartphone?” Today’s AR experiences on […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 1, 2020
Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out, too, because, as Netflix tweeted, “To be silent is to be complicit.” Netflix joins brands such as Google, Nike, Peloton, and Target (whose stores were looted) in taking a vocal anti-racist stance. Firms hear consumers’ desire to align with brands that share their values and are emboldened to make […]
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