Julie Ask

Vice President, Principal Analyst

Forrester Bio

Author Insights

Blog

Autonomous Vehicles: A Citizen’s Perspective

Julie Ask May 16, 2023
The uptick in autonomous vehicles started during the pandemic; I list pros for driverless vehicles based on my observations.
Blog

Fitness Wearables Alone Will Not Solve The US Healthcare Crisis: Amazon Winds Down Halo

Julie Ask May 2, 2023
Amazon has announced that it will wind down its Halo product line and services, highlighting the challenges of generating profits and success in the fitness tracker market.
Blog

We Want To Speak With You! Join Our Upcoming Research On Remote Patient Monitoring

Julie Ask May 2, 2023
Please join our upcoming research on the role of remote patient monitoring devices in enabling remote care.
Blog

Emerging Technologies Put Remote Patient Monitoring In The Spotlight

Julie Ask May 2, 2023
The healthcare ecosystem is evolving. Delivery of complex care in distributed settings will require the evolution of remote patient monitoring devices and for them to become more affordable, accurate, and consumer-friendly/usable. At the same time, healthcare staff must acquire new skills and ways of working to support remote care delivery.
Blog

Google’s Virtual Assistant Plans Signal A Market Shift In Conversational AI

Michele Goetz April 5, 2023
It was reported last week that Google is shifting resources within its virtual assistant unit from Assistant to Bard, its intelligent chat technology. This comes as no surprise to Forrester. Google has a long history of launching and discontinuing services that fail to gain traction with consumers, and voice has failed to do so. Amazon […]
Blog

XR Glasses (i.e., Headsets) For Consumers — Just Another Screen? Or More?

Julie Ask April 3, 2023
The conversation around extended reality (XR) headsets comes and goes frequently — and is peaking again now. The story arc of these conversations has been similar for at least a decade (though we seem to have collective amnesia). First, they’re positioned as the next “must-have” consumer electronics device (think Neil Stephenson’s 1992 “Snow Crash” vision […]
Blog

Calling All Healthcare And Life Sciences Companies: Give Yourself The Gift Of Digital Experience Insights This Holiday Season!

Julie Ask December 7, 2022
Healthcare and life sciences companies: Fill out Forrester’s executive survey in exchange for personalized feedback on your state of digital experiences, as well as key industry benchmarks.
Blog

Anticipate Your Customers’ Next Best Experiences

Julie Ask November 17, 2022
The future of experiences will be driven by analytics, and many of them will be anticipatory.
Blog

Prévisions 2023 : Metavers & NFT

J.P. Gownder 25 Octobre 2022
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
Video

Predictions 2023: A Metaverse + NFT Winter Will Cool Market Hype

J.P. Gownder October 25, 2022

Blog

Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements

Julie Ask October 13, 2022
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
Blog

Benchmark Your DX Strategy With Forrester’s Executive Survey Results

Julie Ask October 12, 2022
Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.
Blog

Forrester’s 2022 Moments Map Is Here!

Julie Ask October 4, 2022
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
Blog

Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences

Julie Ask September 16, 2022
Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.
Blog

Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World

Julie Ask July 8, 2022
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.
Blog

Assessing The US Youth Smartwatch Market: Is There Room For An Independent Brand?

Julie Ask July 8, 2022
Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing a smartwatch and entering a crowded market.
Blog

Apple iOS 16: My Takeaways

Julie Ask June 9, 2022
Apple continues to strive to make experiences easy, secure, and private for its customers. Here, I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022.
Blog

The Future Of Experiences: What Your Brand Must Do Now To Power The Next Generation Of Consumer Experiences

Julie Ask May 10, 2022
The future of experiences will be more humanlike and immersive ... but also more invisible. Learn what the future holds at CX North America.
Blog

Google’s Latest Experiment: What The Future Of Notifications (Could) Look Like

Julie Ask May 6, 2022
Google’s "Little Signals" aims to alleviate alert overload. What can brands take away from this?
Blog

The Future Of Experiences For Children: Lessons From Amazon Glow

Julie Ask May 2, 2022
Amazon’s latest product, Amazon Glow, can offer insight into how the future of experiences (for children) is being designed.
More posts