The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic…
No. But they will increasingly fall short of consumers’ expectations for curated content, especially among brands that they know. And channels seldom if ever disappear;…
Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue…
Google has dabbled in hardware on and off for years. Yesterday’s announcements – new smartphones, headphones, wireless speakers and more – signal a strong commitment…
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in…
Apple announced its Q1 FY2017 earnings yesterday. They sold a lot of iPhone 7’s…
We put together our thoughts in a new 2017 Mobile Predictions report on what to expect in the mobile space next year across industries and…
This blog post is co-authored by VP and Principal Analyst Michael Facemire and Analyst Andrew Hogan at Forrester. Google held an event in San Francisco…
Each year Forrester fields an Executive…
This post is co-authored by Jennifer Wise, senior analyst at Forrester Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4…
