Blog
It’s B2B Summit season again here at Forrester, and we’re having fun getting ready. Actually, the season for this year’s event in Phoenix began in September, so our research, events, editorial, graphics, and production teams spend more time on this event than not, making “season” a relative term. For me, every B2B Summit cycle provides […]
Blog
Forrester’s annual State Of B2B Events Survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months. Last Year’s Survey The 2024 iteration of the survey delivered a number of insights into […]
Blog
After the two previous summits hosted at Bletchley Park in the UK (November 2023) and in Seoul, South Korea (May 2024), French President Emmanuel Macron has decided to host a new AI Action Summit, cochaired with India, on February 10–11 in Paris.
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Read key insights from our research on how generative AI is transforming commerce search solutions.
Blog
Managed detection and response (MDR) — without a doubt — has successfully claimed the crown of all managed security services for making and keeping clients happy.
Blog
Customer success (CS) practitioners often talk to me about postsale strategy and tactics. What I’ve noticed from those conversations is that those terms are being used interchangeably despite being different, though complementary, concepts.
Blog
Like many, I’ve been using generative AI (genAI) systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability.
Blog
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]
Blog
Learn the changes that your customer service organization needs to make in order to capture tacit knowledge and begin putting it to work through AI models.
Podcast
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Forrester analysts Arielle Trzcinski and Shannon Germain Farraher team up with host Martin Gill to dive into Forrester’s 2025 healthcare predictions.
Blog
Generative AI isn’t just creating captivating visuals; it’s changing how businesses scale creativity, engage audiences, and develop entirely new products. Learn the benefits and risks of using genAI for visual content.
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Spending on connected television (CTV) advertising is forecast to increase 13.8% in 2025. But is CTV a good fit for B2B advertising? Learn the advantages and disadvantages to CTV advertising in this post.
Blog
Accessibility is still vital for businesses despite recent federal actions.
Blog
In 2024, trust in health insurers hit a three-year low, with just 56% of consumers saying that they trust their health insurer to do what's in their best interest. Regain consumer trust by taking these actions.
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IBM has had a very busy and prolific acquisition season. It acquired two Oracle consulting firms within the last five months.
Blog
The Challenge With The Circular Economy In 2025, Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. We recommended that, this year, enterprise leaders perform infrastructure lifecycle assessments to understand the environmental impact of their choices. Further for manufacturing, Forrester’s report, Embrace The Circular Economy To […]
Blog
On January 29, Google announced the wide launch of its Meridian open-source marketing mix modeling (MMM) solution, available through GitHub.
Blog
As reported by several media outlets and confirmed by SAP CEO Christian Klein during its Q4 2024 earnings call, SAP will offer an additional three years of support for some on-premises ERP (enterprise resource planning) customers beyond the existing extended maintenance support of 2030. This news came as a surprise for many ERP customers globally […]
Blog
SAP reported better-than-expected Q4 2024 financial results and raised its full-year operating profit forecast as demand for artificial intelligence systems continues. On top of beating expectations, SAP said that it now expects 2025 operating profit to be between €10.3 billion and €10.6 billion, above previous estimates of approximately €10 billion. Its current cloud backlog of […]
Blog
Forrester’s Jitender Miglani summarizes key takeaways from the latest Europe-5 retail forecast.
