Karine Cardona-Smits
Senior Analyst, Customer Experience
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Innovation, Data, And UX Archeology At UX STRAT Europe 2019
I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers. This single-track conference offers presentations about the latest trends at the intersection of business strategy, user experience (UX), product, and service design. The three big takeaways for me this year are […]
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Your Copywriting Impacts User Experience More Than You’d Think
Poor copywriting is damaging, particularly at key moments such as when errors occur.
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Attendee Journey Highs And Lows At MWC19 Barcelona
I just returned from MWC19 Barcelona, for which I was a judge of the GLOMO Awards. As a Forrester analyst whose research includes service design, I paid extra attention to the attendee journey. I’d like to share the top standout elements in the event’s design, which did a nice job of considering the three phases […]
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