Kathleen Pierce

Companies waste millions when they don't prioritize localization based on customer preferences. Learn about a new Forrester tool that can bring needed clarity.

A client recently asked me to list the root causes of localization quality problems. The length of the list surprised them! Localization — making your content, apps, products, and other experiences appropriate for a locale — is critical to global market penetration. It’s also a highly technical process that is entwined with all of your […]

Like other business innovations, digital sales rooms are not a magic wand. Learn what’s needed to capture the biggest benefits — and learn more at B2B Summit North America.

Marketing and sales enablement teams often struggle with poor content performance for years because they're not addressing the root causes. Conducting a content inventory health analysis helps pinpoint what's going on with findability, relevance, and quality issues, pull in the right teams to eliminate the problems, and then track the right progress metrics.

The Forrester Wave™: Sales Content Solutions, Q4 2022, revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern sales content solutions (SCS) are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage. Providers are focusing their innovation […]

Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience? If we’re honest, many of us, especially […]

Sales enablement automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers. Over the past decade, these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes. Break down organizational silos. Shorten time-to-competency. Measure the impact of enablement programs. These technologies […]

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.

To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.

Best-in-class organizations pair SMEs with content operations to optimize all aspects of content performance at scale.

B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group

For global companies, reputation in the regions requires a great localization vendor, but it can be hard to find the right match. Kathleen Pierce explains why past performance is no guarantee of future success, and how to identify the right partner for your needs.