Katie Linford
Principal Analyst, Marketing Operations
Author Insights
Blog
Gaining Alignment on Martech Decisions
- Regularly evaluating your martech stack helps ensure your technology continues to provide value and support business objectives
- During the martech assessment, it can be difficult to get alignment across users, owners, and stakeholders regarding which technologies to maintain or purge
- Ask five key questions of your technologies to help bring clarity to your decision-making