Katie Linford

Principal Analyst, Marketing Operations

Forrester Bio

Author Insights


Gaining Alignment on Martech Decisions

Katie Linford June 15, 2020
  • Regularly evaluating your martech stack helps ensure your technology continues to provide value and support business objectives
  • During the martech assessment, it can be difficult to get alignment across users, owners, and stakeholders regarding which technologies to maintain or purge
  • Ask five key questions of your technologies to help bring clarity to your decision-making
Read More