Lily Varon

Analyst

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Three Takeaways On eCommerce From My Trip To China

Lily Varon April 30, 2018

I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers — the most demanding, […]

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Want Recurring Customer Relationships? Choose The Right Billing Platform

Lily Varon July 31, 2017

Recurring customer relationships are key to surviving and thriving in the age of the customer. And Billing technology is key to building recurring customer relationships. How so? As we heard from one client, “My billing experience is my top touchpoint. It’s where I make or break my business goals so it’s where I need to […]

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An Interview: Lily Varon And The E-commerce Brasil Org On -- You Guessed It -- eCommerce In Brazil

Lily Varon July 18, 2017

An interview I did with E-commerce Brasil published online today in Portuguese. I’ve been getting requests for it in English so I thought I’d post it here. Happy reading! 1. “The State of Retail eCommerce in Brazil” series gave us an interesting look at eCommerce in Brazil during a difficult economic situation in the country. […]

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The State Of Retail eCommerce In Brazil

Lily Varon June 23, 2017

The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Retailers are feeling the pain […]

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Amazon Prime Wardrobe Won’t Kill Subscription Boxes: Bad Strategies Will

Lily Varon June 21, 2017

Retail subscription boxes have a churn problem – that’s the bottom line. For non-essential categories, once the novelty wears off, consumers leave. We’re seeing subscription box companies burn through their addressable markets. If there’s a death knell for today’s subscription box companies, it’s not Amazon’s new Prime Wardrobe offering, it’s that many of them have been […]

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Retailers Are Prioritizing The Wrong Digital Technologies In Brick And Mortar Stores

Lily Varon August 26, 2016

Retailers are inundated with promising technologies to revolutionize the in-store shopping experience for consumers. The problem? Our research shows that most of these experiences today miss the mark and may actually make the customer experience more complex or confusing.  On the other hand, retailers are seeing significant, and measurable, value from technologies that directly improve store […]

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Announcing Forrester’s Latest Latin America Online Retail Forecast

Lily Varon May 2, 2016

It’s been a big news year for eCommerce in Latin America: Brazil’s economic instability has tempered eCommerce growth, elections in Argentina have raised hopes that favorable regulatory changes are ahead, and Amazon’s entry into Mexico has shone the spotlight on the region’s fastest growing market.  According to Forrester’s recently published forecast, online retail sales in […]

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Why A Tax Law Change In Australia Could Impact Online Revenues For US Online Retailers

Lily Varon March 10, 2016

In August 2015, the Australian government announced an impending change to their tax structure that will impact online retailers serving the market via international shipping. Today, Australian consumers can import up to A$1,000 duty-free when they buy from a foreign retailer. The A$1,000 duty-free exemption is known as the low value threshold (LVT) and it has driven […]

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How Big Will eCommerce In Asia Pacific Be In Five Years?

Lily Varon February 23, 2016

The answer: In the markets included in our latest Asia Pacific Online Retail Forecast— China, Japan, South Korea, India, and Australia — total online retail revenues will nearly double from $733 billion in 2015 to $1.4 trillion in 2020. For perspective, $1.4 trillion is about the same amount spent online in 2015 in every market […]

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Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Lily Varon November 11, 2015

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together. Like the evolution of the products themselves, the rulebook on monetizing them is also evolving: […]

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Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Lily Varon September 8, 2015

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the […]

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Technology Advancements Mean Machine Translation Has Earned A Second Chance

Lily Varon June 11, 2015

It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it’s true MT can't account for context and tone and often […]

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Selling Digital Goods Or Online Services Requires A Flexible Commerce Platform

Lily Varon June 3, 2015

Consumers and enterprises alike are increasingly shying away from buying digital content, services, and software outright. Instead, these businesses are embracing alternative business models where they lease or rent access to digital products and services. The disruption to traditional business models is widespread and accelerating across all verticals of digital product distribution, with high profile […]

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Full-Service eCommerce Solutions Are No Longer An All-Or-Nothing Long-Term Commitment

Lily Varon March 11, 2015

eBusiness leaders are under tremendous pressure to deliver in the face of aggressive business growth plans, competitive threats and digitally-empowered consumer demands. When you add evolving sales and services channels and ever-more global markets on the road map to the mix, even eBusiness leaders with hefty budgets and a do-it-yourself attitude acknowledge they could use […]

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Forrester Predicts The Future Of Retail Store Technology

Lily Varon September 4, 2014

What lies ahead for the retail store? Yesterday, Forrester published a report that predicts the answers to key questions about the future of the retail store: Which digital technologies currently on the periphery of the store environment will make the leap to the sales floor? How will retailers know which technologies have potential and which […]

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How Digital Technologies Have Changed The Retail Store

Lily Varon June 23, 2014

One of my first jobs was as a sales associate at a clothing store, after which mall shopping lost any of the leisurely appeal it once held. I still find myself folding clothes I didn't unfurl and fixing hanger hooks to all face the same direction. Chalk it up to knowing how the sausage is made, […]

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