Lisa Singer

Though “AI PMs” might ultimately go the way of "internet product manager" from the early days of the web, it's clear that there is a demand for individuals with traditional product management skills and AI-specific expertise. Here we look at the key proficiencies being sought.

Friction between product management and portfolio marketing is a long-standing reality. Leaders can help bridge the disconnect and pave the way to better business outcomes.

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

The subscription hardware model is here to stay and it requires a true mindset shift. Learn the pivotal role product management plays in the pivot to hardware-as-a-service.

As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]

We’ve heard about the importance of empowering employees. Studies have shown a link between employee empowerment and engagement. Furthermore, when employers give employees the responsibility to lead and make decisions, employees become highly motivated, creative, and productive. Empowerment is critical for organizations developing successful digital offerings, as markets have become more dynamic, barriers to entry […]

Curiosity is key to understanding a customer’s business and what drives them — and it will help you unlock unidentified opportunities to create new value in the future.

To help clients, we wanted to clarify the foundational elements of a strong digital product management organization. Learn what is different in the digital product world.

Learn where to expand investment, where to hold back, and where to get creative with your product management strategy in 2023.

Learn three best practices for putting the product management ecosystem into action in this B2B Summit North America session preview.

There will be KPIs to achieve and roadmap goals to hit, but customer-centric approaches will be critical to product management leaders' success.

Many of the product management leaders we speak to say improving their team’s competencies is a key priority. Learn the training approaches that can yield the best results.

Discover three key ways product leaders can use customer input and feedback to drive growth in the coming year.

• Product management leaders will need to lead planning for future offering investment in this environment of uncertainty
• With many unknowns regarding the easing of social restrictions, government assistance, and new measures to control future outbreaks, customer needs and business opportunities are continually in flux
• Four actions can help product leaders ensure investments are addressing current and impending needs

• Customers still must solve many standard problems in age of the COVID-19 pandemic, but also face new complexities such as economic uncertainty and a remote workforce
• Organizations must update their offerings’ packaging and pricing to address new needs that have surfaced as a result of the virus and to help lower costs for buyers and sellers
• Organizations must consider more flexibility around their products and packaging offerings that can help those who feel the most impact from COVID-19

• B2B customers are increasingly expecting consumer-like experiences, such as immediate access to a product’s pricing clearly stated on an organization’s website
• There is a strong argument for publishing prices, as such transparency can often accelerate the sales process and increase sales productivity
• Organizations should consider six elements when determining whether or not to publish prices

• Product management leaders often ask what actions they can take to promote high-performance in their product management functions
  
• Among other goals, product management leaders are seeking to drive greater product success by achieving revenue goals
  
• SiriusDecisions has identified key actions most correlated with the achievement of product success
  

• Due to its potential to maximize revenue and profit, value-based pricing has become an increasingly popular pricing approach
• However, organizations often are confused about what to consider when developing a value-based pricing strategy
• There are five key elements to consider when seeking product, marketing and sales alignment on the value-based pricing strategy for an offering

• Many B2B software offerings are evolving from on-premises to software as a service (SaaS), enabling the low cost of entry, upgradability and scalability that buyers seek
• The increased importance of customer retention and lifetime value in a subscription model means pricing and packaging must be more value focused and responsive than ever
• With these metrics in mind, suppliers moving from an on-premises to a SaaS offering should consider six areas when pricing and packaging the product