Martha Bennett

Principal Analyst

Forrester Bio

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Predictions 2019: Steady Evolution In Blockchain Will Continue, Unless Disillusionment Causes A “Winter”

Martha Bennett November 7, 2018

“The visionaries will forge ahead; those hoping for immediate industry and process transformation will give up.” This was the opening sentence of my blog post accompanying Forrester’s DLT/blockchain predictions for 2018. I’m repeating it here, because it’ll continue to hold true for 2019 — with one proviso: There’s a real risk that we’ll experience the beginning […]

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Predictions 2018: The Blockchain Revolution Will Have To Wait A Little Longer

Martha Bennett November 9, 2017

The visionaries will forge ahead, those hoping for immediate industry and process transformation will give up. This is the answer I usually give when asked for a one-sentence summary of how I see 2018 shaping up in the blockchain technology arena. Following blockchain technology feels a little like living in two parallel universes: One is […]

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Reap The Benefits While Avoiding The Pitfalls: The Three Key Challenges That Could Derail Your AI Project

Martha Bennett January 9, 2017

It’s been abundantly clear for a while that in 2017, artificial intelligence (AI) is going to be front and center of vendor marketing as well as enterprise interest. Not that AI is new – it’s been around for decades as a computer science discipline. What’s different now is that advances in technology have made it […]

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Blockchain And IoT: Not Ready For Primetime, But Now’s The Time To Start

Martha Bennett November 2, 2016

Few would disagree that for IoT to live up to its promises, devices will sooner or later need to communicate directly, autonomously and securely with each other. Well-architected blockchain-based systems can help deliver those requirements, but they’re not available or even feasible today. In many ways, that’s a good thing, because it opens up great […]

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Update Your Balanced Scorecard With Business Outcome And Agility Metrics

Martha Bennett September 26, 2016

We’ve entered the age of the customer, where powerful customers are disrupting every industry.  In response, companies will have to change how they develop, market, sell, and deliver products and services directly to their customers and through their partners. CIOs and their teams are crucial to these strategic responses and will have to track transformation […]

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Blockchain Or Distributed Ledger? What’s In A Name – And Does It Matter?

Martha Bennett April 26, 2016

“Blockchain” and “distributed ledger” continue to generate plenty of headlines in both the specialist and mainstream press. If these — and vendor publicity materials — were anything to go by, we’re on the cusp of mainstream adoption. But that’s far from the case. And judging by the questions Forrester receives about the topic, there’s still […]

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Forrester Quick Take: SAP Acquires Roambi, Opens New Chapter In Mobile BI

Martha Bennett February 17, 2016

Major conferences are often the occasion for key vendor announcements, and SAP didn’t disappoint. At the 2016 SAP Insider event on BI/Hana in Las Vegas, SAP announced the acquisition of independent mobile BI specialist Roambi’s solution portfolio and key assets. With this acquisition, SAP underlines its commitment not only to mobile and cloud but also […]

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Mobile BI Success: Having The Right Technology Helps, But Isn't Enough

Martha Bennett January 28, 2015

Between 2012 and 2014, mobile BI adoption shot up: Forrester survey data shows that the percentage of technology decision-makers who make some BI applications available on mobile devices has nearly quadrupled, and the percentage who state that BI is delivered exclusively via mobile devices has risen from 1% in 2012 to 7% in 2014. While […]

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Leverage The Convergence Of BI And Big Data In 2015 - Or Miss Out

Martha Bennett November 6, 2014

Big data – the Holy Grail of business intelligence (BI)? Big data technologies certainly hold the promise of closing the gap between the data that’s available in your organization, and the ability to make that data available to those who need it, when they need it. But it’s about more than just technology: you also […]

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Planning Your Big Data Strategy: Five Keys To Success

Martha Bennett August 15, 2014

To compete in the age of the customer, it’s essential to make the most of the data you have access to, whether it’s from internal or external sources. For most organizations, this implies a need to review and challenge existing approaches to how they capture, process, and use data to support decision-making. But it’s important […]

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Cloud Is Becoming A Key Feature Of The BI And Analytics Landscape

Martha Bennett May 19, 2014

“Business Intelligence in the cloud? You’ve got to be joking!” That’s the response I got when I recently asked a client whether they’d considered availing themselves of a software-as-a-service (SaaS) solution to meet a particular BI need. Well, I wasn’t joking. There are many scenarios when it makes sense to turn to the cloud for […]

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Tibco Buys Jaspersoft: A Deal With Transformative Potential

Martha Bennett May 5, 2014

Since Tibco acquired Jaspersoft on April 28th, 2014, I keep being asked the question: “Will this deal change the BI and analytics landscape?” (If you missed the announcement, here’s the press release.) The short answer is: it could. The longer answer goes something like this: Jaspersoft and Tibco Spotfire complement each other nicely; Jaspersoft brings […]

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Mobile App Developers: Stop Capturing Unnecessary Data Before Regulators Stop You

Martha Bennett February 12, 2014

The findings presented in an article by German magazine Computerwoche published on Feb 11, 2014, are a forceful reminder that messages about excessive data capture via mobile apps seem to have gone unheeded so far.  As reported, tests by TÜV Trust IT established that “almost one in two mobile apps suck up data unnecessarily”. What’s […]

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A Plea For 2014: Focus On Getting The Basics Right When It Comes To Dealing With Your Customers

Martha Bennett December 31, 2013

Reflecting on 2013 (as one does on the last the day of the year …), I’m struck by how much I seem to be living in two parallel universes: a promised land of appropriately targeted marketing, personalized offerings, courteous and efficient customer service, timely and accurate information – you get the picture; and the real […]

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New European Data Privacy Laws: Another Twist In The Tale

Martha Bennett December 5, 2013

Many organizations will have been relieved to find that the implementation of the update to existing European data privacy laws, the EU Data Protection Regulation, has been postponed. Adoption of the Regulation is now scheduled for 2015, which means it’ll be 2017 (possibly end of) before it’s actually applicable. At least, that’s what it looks […]

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Mobile BI: A Stealth Revolution In Information Delivery?!

Martha Bennett November 29, 2013

Having business applications available while away from the office is nothing new; neither is using mobile devices as an integral part of a business process. Until recently, however, the former has mostly consisted of standard PC applications running on a laptop, and the latter has largely been the realm of specialist, often ruggedized mobile devices […]

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Why It's Important To Start Every Big Data Project With A Question

Martha Bennett September 15, 2013

During a recent webinar on big data, several listeners wanted to know what the biggest stumbling blocks and reasons for failure were when it comes to big data projects, and what they could do to avoid them. Given the amount of resonance, in particular the top issue I cited, I thought I’d share it in […]

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Maximize Your Chances Of Business Intelligence Success

Martha Bennett July 29, 2013

Too little data, too much data, inaccessible data, reports and dashboard that take too long to produce and often aren’t fit for purpose, analytics tools that can only be used by a handful of trained specialists – the list of complaints about business intelligence (BI) delivery is long, and IT is often seen as part […]

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Say Hailo To Big Data

Martha Bennett June 10, 2013

Where customer experience and analytics meet, in real time For a while now, I’ve been using Hailo as a European poster child for innovation in the context of big data analytics. Due to the level of interest generated by this example, and the number of questions I’ve received along the way about Hailo, its technology […]

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The Data-Driven World: A European Perspective

Martha Bennett June 10, 2013

Notes from the TechAmerica Europe seminar in Brussels, March 27, 2013 This may not be the most timely event write-up ever produced, but in light of all the discussions I’ve had on the same themes during the past few weeks, I thought I’d share my notes anyway. The purpose of the event was to peel […]

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