Martha Bennett

VP, Principal Analyst

Forrester Bio

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Blog

The Top Tech That Will Win Over Banks In 2022

Jost Hoppermann April 29, 2022
Banks are investing in a wide range of emerging technologies. Not all have equal potential today. Find out what’s hot and what’s not.
Video

There Is No Metaverse Today, But Be Prepared

Mike Proulx March 29, 2022

Blog

Web3 Isn’t Going To Fix The Shortcomings Of Today’s Web

Martha Bennett March 28, 2022
Will Web3 deliver on its promise? Learn how the three key tenets of the new vision compare to today's web.
Blog

NFTs: Fun Stocking Stuffers Or A Lump Of Coal?

Sucharita Kodali March 3, 2022
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.
Blog

Cryptocurrency: Everything Retailers Need To Know

Martha Bennett November 16, 2021
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
Blog

NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]
Blog

Three Data Integrity Challenges Blockchain Can Help Solve

Martha Bennett August 31, 2021
Does your organization struggle with issues of data integrity? Find out what three of the most common data integrity challenges are and how you can solve them.
Blog

Predictions 2021: Blockchain Is A Tale Of Two Speeds

Martha Bennett October 28, 2020
In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.
Blog

Predictions 2020: Distributed Ledger Technology Moves Beyond Proof Of Concept

Martha Bennett November 1, 2019
In 2020 users of blockchain and distributed ledger technology will focus on operational matters, deployment flexibility and, interconnectivity. Read our 2020 predictions to learn more.
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 12, 2019
Salesforce Crosses The Physical-Digital Divide With ClickSoftware Acquisition Salesforce signed a definitive agreement to acquire Israeli field service software firm ClickSoftware for approximately $1.35 billion. The two companies already went to market as partners to provide integrated field service solutions, but ClickSoftware’s large presence in the utilities, telecom, cable, and industrial verticals will expand Salesforce’s customer […]
Blog

Many Blockchain Use Cases Need IoT To Succeed, And More

Martha Bennett July 26, 2019
Many of the most advanced and successful blockchain projects involve use cases related to supply chain and logistics, ranging from documentation management and goods tracking to trade finance. Having access to a “golden record” of key data is clearly a benefit in its own right — no more phone calls and email exchanges to reconcile […]
Blog

Facebook’s Recent Moves Highlight The Grand Challenge Of Digital Ethics

Brian Hopkins July 1, 2019
What lessons can we learn from Facebook's scandals? Seven Forrester analysts weigh in.
Blog

New Research: What Blockchain Means For Advertisers

Joanna O'Connell June 27, 2019
There's been a lot of buzz about advertising and blockchain. So, what's hype and what's real? Find out.
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 12, 2019
FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels When century-old floral stalwart FTD filed for Chapter 11, it sent shivers through C-suites of venerable brands everywhere. In a growing market, this pioneer should have dominated. It has long offered eCommerce and delivery, features that competitive direct-to-consumer (DTC) upstarts now use to […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 4, 2019
As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger technology (DLT). Proving the naysayers wrong, TradeLens (the IBM/Maersk global supply chain initiative) welcomed on board two further ocean carriers — CMA CGM and MSC […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 29, 2019
Facebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and cryptocurrency in the same sentence, and you’re guaranteed headlines. In reality, we still don’t know exactly what or when Facebook is planning to launch — possibly in early 2020 and […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 9, 2019
A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others have found weaknesses in the search-based advertising model — golden geese are mortal, after all. So if Google is vulnerable to disruption, we all […]
Blog

It’s Spring: Time To Dust Off Forrester’s Blockchain Predictions

Martha Bennett May 1, 2019
More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […]
Blog

Blockchain And Supply Chain

George Lawrie April 15, 2019
Supply chains have grown increasingly complex, crisscrossing the globe. Firms have struggled to maintain visibility and security. But blockchain could change that. Learn how.
Blog

Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Martha Bennett January 8, 2019
Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […]
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