Martha Bennett

VP, Principal Analyst

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Why It’s Important To Start Every Big Data Project With A Question

Martha Bennett September 15, 2013
During a recent webinar on big data, several listeners wanted to know what the biggest stumbling blocks and reasons for failure were when it comes to big data projects, and what they could do to avoid them. Given the amount of resonance, in particular the top issue I cited, I thought I’d share it in […]
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Maximize Your Chances Of Business Intelligence Success

Martha Bennett July 29, 2013
Too little data, too much data, inaccessible data, reports and dashboard that take too long to produce and often aren’t fit for purpose, analytics tools that can only be used by a handful of trained specialists – the list of complaints about business intelligence (BI) delivery is long, and IT is often seen as part […]
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Say Hailo To Big Data

Martha Bennett June 10, 2013
Where customer experience and analytics meet, in real time For a while now, I’ve been using Hailo as a European poster child for innovation in the context of big data analytics. Due to the level of interest generated by this example, and the number of questions I’ve received along the way about Hailo, its technology […]
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The Data-Driven World: A European Perspective

Martha Bennett June 10, 2013
Notes from the TechAmerica Europe seminar in Brussels, March 27, 2013 This may not be the most timely event write-up ever produced, but in light of all the discussions I’ve had on the same themes during the past few weeks, I thought I’d share my notes anyway. The purpose of the event was to peel […]
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