Martin Gill

Vice President, Research Director

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How To Fail And Not Get Fired

Martin Gill October 30, 2018

For years now we’ve been promoting the concept of “fail fast” as if failure is awesome, something to aspire to. In many ways, it is. Thomas J. Watson Sr., the chairman of IBM in its industrial heyday, advised “If you want to succeed, double your failure rate.” I can find you a dozen similar quotes, […]

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Empower Autonomous Teams To Accelerate Digital Delivery

Martin Gill July 20, 2018

The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise krakenlike to swallow your floundering ship whole. Your prospects are bleak. A depressing way to end the week? Perhaps not. Speed of execution is more vital […]

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Too Fast To Fail

Martin Gill May 25, 2018

There’s an old mantra that no one really believes anymore: too big to fail. Tell that to the dinosaurs. In the past 20 years, business has undergone a critical pivot. We’ve moved from the age of scale, when the winners were vertically integrated monoliths with vast purchasing power, through the age of information to a […]

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Digital Transformation Unlocks Business Opportunity

Martin Gill April 16, 2018

My first job (other than being a barman at college) was designing and developing an ERP system for a ship repair yard on the River Tyne. This was Circa 1995, a time when the ship building and repair industry in the UK was twitching its last death spasms. It was an industry in the final […]

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Lead Transformation With Our New Digital Business Playbook

Martin Gill March 1, 2018

To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it’s your job to shape how. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. You must champion innovation and thrive within a wider digital ecosystem. This […]

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Unpacking Digital Leadership Myths

Martin Gill February 16, 2018

Who should lead your firm’s digital transformation? The CEO? CIO? CMO? Firms turn to a variety of executives to lead their digital charge, but form follows function, and functional leaders often default to a functional (read: siloed, or dare I say myopic?) scope. So how do you break free and challenge outdated paradigms? Hire a […]

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Our New Differentiate With Digital Research Is Coming

Martin Gill December 14, 2017

I’ve been quiet on here for a while because I’ve had my head down in a major refresh of our digital research. I can’t take all the credit. Far from it. In the new year we’ll be relaunching our digital business playbooks to create a comprehensive guide to help C-level digital leaders articulate their digital […]

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Headcount Grows Again As The Hard Work Of Digital Transformation Kicks In

Martin Gill March 8, 2017

Every year we run a staffing and hiring survey of what used to be “eBusiness” professionals. I say “used to” because increasingly we find that eBusiness teams have morphed into “Digital Business” teams. Why? Well teams are under an increasing set of pressures, including:   A mandate to drive strategic change throughout the organization. Seventy […]

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The Future of Retail Will Blow Your Mind

Martin Gill February 24, 2017

The Future of Retail Will Blow Your Mind. A bold claim? You bet.   The retail industry is facing a tectonic shift. Empowered customers are challenging age-old truths every day. New distribution channels, e-commerce impacting physical stores, new payment systems and innovative technical solutions disrupt old operating models. Mobile and wearables connect customers wherever they […]

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Forrester's Digital Transformation Forum 2017: The Future Won’t Wait, So Neither Should You

Martin Gill February 13, 2017

We’ve spent the last few weeks hothousing ideas for the forthcoming Digital Transformation forum in Chicago on May 9th and 10th. We’ve been identifying the key themes that will ripple through our Digital Transformation events in 2017. Themes that resonate with where the market is at right now, and ones that point to the rapidly […]

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Your Mobile Website Makes Me Sad

Martin Gill January 26, 2017

One of the best parts about being a Research Director here at Forrester, rather than an Analyst, is I get to be involved in a wider range of research topics than before.    I’ve always been interested in mobile, but I’ve never really covered it as a subject. We have an embarrassment of way more […]

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Brace Yourself For The 2016 Digital Re-Org.

Martin Gill March 11, 2016

Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on responsibility for digital execution and technology management teams step up to manage digital development, the nature, makeup and role of the digital team is shifting. The demand […]

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New for 2016: Introducing Forrester’s Digital Maturity Model 4.0

Martin Gill January 29, 2016

For the past eight years, business leaders have used Forrester's eBusiness and digital marketing assessments to mature their firms toward excellence. In 2013, we introduced a comprehensive digital maturity model that consolidated our interactive marketing and eBusiness maturity models.Two years applying the model with clients have helped hone and focus it even further. Our latest […]

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How to embrace new digital business models

Martin Gill January 8, 2016

The mass adoption of consumer broadband in the late nineties and early 2000’s helped firms like Amazon, Expedia and Intuit establish new business models and new ways of scaling to millions of customers. Selling products online and empowering customers to find the best deals on travel or financial services products changed market dynamics in a […]

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Don't Build A Digital Strategy; Digitize Your Business Strategy

Martin Gill December 8, 2015

Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. To win in this new world, digital leaders must reimagine their businesses as fundamentally digital. Do this, and you can become a […]

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The Race To Digital Mastery Is On In 2016

Martin Gill November 10, 2015

When it comes to digital, we are at a pivot point. Digitizing your business isn’t about technology: it’s about customer obsession – and in 2016, it will be among your ten critical business success factors helping position your firm for success in the Age of the Customer. In fact, next year will be a year […]

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Digital Business Q&A with Liza Landsman, Jet.com

Martin Gill October 29, 2015

Deliver exceptional digital experiences. It sounds easy enough, but to win in the age of the customer, businesses must realize that there is much at stake if they do not focus efforts on providing customers with a solid customer experience. Forrester even argues that, in the coming years, it’s the customer obsessed digital leaders who […]

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How to make your company the most awesome place to work. #EVAR!!!

Martin Gill July 6, 2015

We are constantly told that millennials are breaking the workplace rules. They refuse to work 9 to 5. They demand iPhones. They can’t work unless there’s a fridge full of beer and a pool table in the office. And with a growing war for digital talent, many digital leaders are setting their sights firmly on […]

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Time To Become a Digital Unicorn

Martin Gill June 18, 2015

I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a research project. After all, where do you start outlining all of the tools and technologies you need to transform your business to become […]

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Five Killer Competencies Your Digital Team Needs

Martin Gill June 17, 2015

It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while eBusiness budgets have grown by more than 10%, finding the skills and capabilities to execute on a digital strategy is becoming harder and harder.   Technology, […]

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