Martin Gill

VP, Research Director

Forrester Bio

Author Insights

Blog

Don’t Build A Digital Strategy; Digitize Your Business Strategy

Martin Gill December 8, 2015
Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. To win in this new world, digital leaders must reimagine their businesses as fundamentally digital. Do this, and you can become a […]
Read More
Blog

The Race To Digital Mastery Is On In 2016

Martin Gill November 10, 2015
When it comes to digital, we are at a pivot point. Digitizing your business isn’t about technology: it’s about customer obsession – and in 2016, it will be among your ten critical business success factors helping position your firm for success in the Age of the Customer. In fact, next year will be a year […]
Read More
Blog

Digital Business Q&A with Liza Landsman, Jet.com

Martin Gill October 29, 2015
Deliver exceptional digital experiences. It sounds easy enough, but to win in the age of the customer, businesses must realize that there is much at stake if they do not focus efforts on providing customers with a solid customer experience. Forrester even argues that, in the coming years, it’s the customer obsessed digital leaders who […]
Read More
Blog

How to make your company the most awesome place to work. #EVAR!!!

Martin Gill July 6, 2015
We are constantly told that millennials are breaking the workplace rules. They refuse to work 9 to 5. They demand iPhones. They can’t work unless there’s a fridge full of beer and a pool table in the office. And with a growing war for digital talent, many digital leaders are setting their sights firmly on […]
Read More
Blog

Time To Become a Digital Unicorn

Martin Gill June 18, 2015
I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a research project. After all, where do you start outlining all of the tools and technologies you need to transform your business to become […]
Read More
Blog

Five Killer Competencies Your Digital Team Needs

Martin Gill June 17, 2015
It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while eBusiness budgets have grown by more than 10%, finding the skills and capabilities to execute on a digital strategy is becoming harder and harder.   Technology, […]
Read More
Blog

Why Do Digital Business Transformations Fail?

Martin Gill April 1, 2015
Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation – two failures and one new initiative. These highlight some common mistakes that senior executives make: They think its a technology problem. Take the example of […]
Read More
Blog

Black Friday: The Sale That Stole Christmas

Martin Gill February 9, 2015
Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European retailers did the polite thing, and looked bashfully away while their brash American cousins celebrated a day with zero cultural significance […]
Read More
Blog

Digital skills are the golden ticket in 2015

Martin Gill January 28, 2015
It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry 16% say they have the skills and capabilities necessary to deliver it. Even though the average eBusiness team’s staffing budget is growing […]
Read More
Blog

Ready to Write Your Digital Strategy? Read This First.

Martin Gill November 17, 2014
Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies – about the shift from the monolithic studio system of the golden age of Hollywood to the dynamic ecosystems combine then disburse to make movies these days, and also of the shift […]
Read More
Blog

Digital Business Transformation Will Gain Critical Mass In 2015

Martin Gill November 7, 2014
In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in 2014. But our surveys and interviews also tell us that many executives don’t believe that their firm has the ability to execute on […]
Read More
Blog

Accelerate Digital, Don’t Try and Control It

Martin Gill September 16, 2014
Centres of excellence and shared service teams are nothing new. Its a concept that Technology Management teams have been wrestling with for years, if not decades in an effort to streamline underlying technical architecture and simplify application landscapes. In the digital world, its a less well established approach, but one that is gaining momentum as […]
Read More
Blog

Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

Martin Gill August 26, 2014
Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US consumers seem be less confident. There are numerable success stories; John Lewis passed the £1bn online revenue mark this year, while […]
Read More
Blog

Digital Business Means its Time to Evolve

Martin Gill June 13, 2014
I’m returning from three days at Forrester’s Technology Management Forum in London. The theme was “Unleash Your Digital Business”, and a very public event on the first day hammered home the timeliness and relevance of the story. Parliament passed the “Ordinance for the Regulation of Hackney-Coachmen”in 1654.  London at that time would have been unrecognizable […]
Read More
Blog

Drive Digital Transformation Through Strategic Partnerships

Martin Gill May 21, 2014
I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property website, but that’s where the digital engagement ended. We physically went to the estate agent to book a viewing. We were […]
Read More
Blog

Navigating the New Digital Landscape

Martin Gill April 16, 2014
I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket online with Expedia. I used the Trainline app to check the most up to date timetable info just before I left the office. Digital is […]
Read More
Blog

Use Forrester’s European Retail Segmentation to Understand Complex Customer Behavior

Martin Gill April 9, 2014
Digital disruption is both an opportunity and a threat.   In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage in the future are doomed to failure. But as a counterpoint, those firms that embrace the opportunity digital technologies bring to get […]
Read More
Blog

Step Up To Digital Leadership

Martin Gill March 26, 2014
No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey fielded in conjunction with Russell Reynolds, 41% of business and IT executives believed that their industry had already been moderately or massively disrupted and over half expected to […]
Read More
Blog

Are You Ready For Digital Business?

Martin Gill March 10, 2014
When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology research, you know the world is digital. The fact that the world is becoming digital is no longer really newsworthy. It’s a boardroom topic for most firms. […]
Read More
Blog

What Can Microsoft Teach You About Digital Business?

Martin Gill February 21, 2014
It’s only crumbling, archaic companies that have to worry about digital disruption, right? Companies that cling to out-moded ways of operating, where out-of-touch, besuited executives languish in mahogany-paneled boardrooms pondering strategy over cigars and brandy. Oh no. Digital disruption impacts every business and every company. No matter how “born digital” you may think your firm […]
Read More