Martin Gill

VP, Research Director

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A Unified Digital Europe. Is It Possible?

Martin Gill January 12, 2012
  Yesterday the European Commission outlined its ambition to create a “genuine Digital Single Market” by 2015. You can read the whole text here if you have some time to kill . . .  http://ec.europa.eu/news/economy/120111_en.htm It has the bold aim of “doubling the shares of the internet economy in European GDP and of online sales […]
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Agile Commerce Is For Life, Not Just For Christmas

Martin Gill November 30, 2011
  EBay is now the latest entrant into the field of retail experimenters that are trialing the concept of a “virtual store.”  EBay joins Occado and Tesco in embracing the increasing number of Multidevice Buyers in the UK who use their smartphones not only to inform their offline shopping journeys, but to buy products as well. […]
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Have Yourself A Multi-Touchpoint Christmas

Martin Gill November 11, 2011
 With 43 shopping days left until Christmas 2011, eCommerce operations across Europe are gearing up for what looks like being a strong growth year for online retail. With the economic climate across Europe looking increasingly bleak as Italy considers austerity measures and Greece’s future in the Eurozone uncertain, it is no surprise that European shoppers […]
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Ever Buy Your Cornflakes Online? If You Live In The UK You Might.

Martin Gill August 4, 2011
Following my blog post from a couple of weeks ago where I wrote about the need to take a local approach in Europe, I’d like to take a few minutes to say something about the first of our country-specific reports. It was natural to start with the UK Online Retail Overview, 2011, for two reasons. […]
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Fake Apple Stores – Is This The Tip Of A Counterfeit Iceberg?

Martin Gill July 28, 2011
Last week a lone blogger broke the news that not one but three fake Apple stores had sprung up in the city of Kunming in China, though it appears the problem is fast becoming a worldwide one for Apple to deal with. It’s no secret that counterfeit goods are commonplace in China, and there are […]
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European Online Retail : Adopt A Local Approach

Martin Gill July 20, 2011
I have a great interest in history. I always have. I grew up in the North of England very close to Hadrian’s Wall. In fact, the remains of the Vallum (the defensive ditch dug behind the wall to keep out marauding Pictish warbands) ran through the playing fields of my high school. I grew up […]
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Online Video Retail Success Stories

Martin Gill June 15, 2011
Increase your conversion rates overnight! Really? That’s amazing. How can I get a piece of that pie?  Call it what you will — V-Tail, vCommerce, or just plain online video — we are seeing some pretty bold claims around the use of video in eCommerce. Claims from platform vendors, press, and even some case studies and success […]
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DSGI Know How. Do you?

Martin Gill May 12, 2011
I’m intrigued by the recent launch of KnowHow.com. I’ve known it was coming for a while, but now that it’s here it’s not quite what I expected. However in a way it’s actually a lot better.  KnowHow.com is, for want of a better description, the customer service portal for the DSGI chain of consumer electronics […]
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Is Anyone In The UK Actually Using QR Codes?

Martin Gill April 20, 2011
Intrigued by a lot of what I’ve been reading recently, I’ve started looking for evidence of QR codes transforming how shoppers are interacting with retailers. The thing is all the evidence I see with my own eyes doesn’t back up this proclaimed uptake. I’ve never noticed a single one in a shop. Now, that could be […]
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The Lost Art Of Serendipity

Martin Gill April 6, 2011
ser·en·dip·i·ty  /ˌsɛr ənˈdɪp ɪ ti/ –noun 1. an aptitude for making desirable discoveries by accident. 2. good fortune; luck: the serendipity of getting the first job she applied for. Internet retailers have been struggling with a challenge since the first time a shopper clicked “Add to Cart,” and so far I don’t think anyone has […]
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Our Mediocre Multichannel Mission

Martin Gill March 28, 2011
In celebration of the fact that my Forrester Boss, Patti Freeman Evans, was over this week in London, we thought we’d go on a multichannel retail shopping tour of London to see just how well some major UK retailers are integrating their on- and offline channels and enticing their shoppers into engaging with them online. […]
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Can an Old Dog Learn New Tricks ?

Martin Gill March 21, 2011
Hot off the press from last week’s Retail Week conference, “HMV will still have a portfolio of hundreds of stores on the high street in five years, HMV CEO Simon Fox told delegates” And so they should. But in my opinion, some careful thought is needed to position the store chain alongside HMV’s evolving digital […]
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Time for a local focus. Well, local if you live in Europe, that is

Martin Gill March 18, 2011
My first Blog post as a Forrester Analyst and I was going to go little further than saying “hey, hello!” but I figure why not take a few minutes to dig into a couple of subjects that I’m looking at. Forrester have a large and growing body of research and a dedicated team of Analysts […]
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