Matthew Guarini

Most IT organizations follow a dominant style that best aligns with their business objectives. High-performance IT identifies and defines four common high-performance styles to help IT leaders craft the optimal portfolio of capabilities. Learn more in this post.

Technology and data leaders are at a pivotal moment, being pressed to chart a path that capitalizes on new and emerging technology to drive meaningful business results. Learn how Forrester’s annual Technology & Innovation Summit North America can help you get there.

Entdecken Sie die drei unterschiedlichen Arten, wie führende CIOs die Wachstumsagenda ihres Unternehmens vorantreiben (und wie sie generative KI nutzen).

Erfahren Sie, wie Sie die Unternehmensleistung verbessern können, indem Sie die drei Kernprinzipien unseres Hochleistungs-IT-Modells mit einem von vier IT-Stilen in Einklang bringen.

Discover the three distinct ways that leading CIOs are driving their firm’s growth agenda (and how they’re using generative AI).

2024 werden Technologieführer Schwierigkeiten haben, die Kompetenzen und Talente zu finden, die sie brauchen, um das volle Potenzial von KI auszuschöpfen und Wachstum zu fördern. Erfahren Sie mehr über unsere Prognosen 2024 für Technologieführer.

En 2024, les leaders technologiques auront du mal à trouver les compétences et les talents pour tirer le meilleur parti de l’IA et générer de la croissance. Pour en savoir plus, consultez nos prévisions pour 2024 pour les leaders technologiques.

In 2024, tech leaders will struggle to find the skills and talent to make the most of AI and power growth. Learn more in our 2024 predictions for tech leaders.

At the recent Technology and Innovation Forum, Forrester challenged attendees to use GenAI tools to prepare for a high stakes presentation. Find out how it went in this post.

After a period of scrambling, many technology leaders are looking to get their technology strategy more future fit. Here’s how you can do it.

Insights are critical for delivering the experiences that customers demand. Learn what it takes to become a more insights-driven business.

Over the past few months, Forrester has been working closely with our clients to reimagine how our research can shorten the distance between bold vision and big business decisions. On May 3, we announced Forrester Decisions: a new approach and brand-new platform focusing our research, insights, and collaborative resources on helping you solve the most […]

In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.

On Thursday, October 8, 2020, IBM announced its plans to spin off its managed infrastructure services business into a new public company. Earlier in the year, new CEO Arvind Krishna announced layoffs for an unspecified amount of IBM’s workforce amid the COVID-19 crisis and following several years of revenue decline. It appears this latest move […]

Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]

Facebook Has Brought Us To A Tipping Point Facebook is appointing what its leader calls a “supreme court” for resolving issues in content censorship. This oversight board will be appointed by Facebook; therefore, it is fraught with conflict of interest from the get-go. Consider that Facebook already has a bigger daily impact on the lives […]

CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences that marketers create are built on the same common technology platforms, solve the […]