Matthew Guarini
VP, Research Director

Author Insights
Blog
Don’t Let Pandemic-Driven Tech Decisions Impact Your Opportunity To Be Future Fit
After a period of scrambling many technology leaders are looking to get their technology strategy back on track. Here's how you can do it.
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2021年预测:卓越的首席信息官 (CIO) 选择适应未来的技术
回首过去20年,在互联网泡沫、重大金融危机这样的事件过后,领先的企业都展现出了一些相似特质,这些特质帮助他们进一步甩开了落后企业。这次的新冠疫情也不例外,它进一步地印证了优胜者将会是那些具有自适应性、创造力与韧性的企业,适应未来的技术战略(future fit technology strategy)面对前所未有的挑战与变化,化危为机。
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Predictions 2021: Winning CIOs Get Future Fit
In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.
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FORRward: A Weekly Read For Tech And Marketing Execs
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Facebook Has Brought Us To A Tipping Point Facebook is appointing what its leader calls a “supreme court” for resolving issues in content censorship. This oversight board will be appointed by Facebook; therefore, it is fraught with conflict of interest from the get-go. Consider that Facebook already has a bigger daily impact on the lives […]
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FORRward: A Weekly Read For Tech And Marketing Execs
CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences that marketers create are built on the same common technology platforms, solve the […]
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FORRward: A Weekly Read For Tech And Marketing Execs
FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels When century-old floral stalwart FTD filed for Chapter 11, it sent shivers through C-suites of venerable brands everywhere. In a growing market, this pioneer should have dominated. It has long offered eCommerce and delivery, features that competitive direct-to-consumer (DTC) upstarts now use to […]
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FORRward: A Weekly Read For Tech And Marketing Execs
As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger technology (DLT). Proving the naysayers wrong, TradeLens (the IBM/Maersk global supply chain initiative) welcomed on board two further ocean carriers — CMA CGM and MSC […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Facebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and cryptocurrency in the same sentence, and you’re guaranteed headlines. In reality, we still don’t know exactly what or when Facebook is planning to launch — possibly in early 2020 and […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local last-mile delivery business. The eCommerce giant had previously invested in local delivery companies, seeding the creation […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year. We’re not surprised — our forecast predicts that by 2023, CMOs will spend nearly $150 billion on various digital marketing channels in […]
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FORRward: A Weekly Read For Tech And Marketing Execs
A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others have found weaknesses in the search-based advertising model — golden geese are mortal, after all. So if Google is vulnerable to disruption, we all […]
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Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate
We put ourselves to the test: Did our 2019 predictions for CIOs hit the mark?
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FORRward: A Weekly Read For Tech And Marketing Execs
A Tech-Driven Transformation Payoff In The Face Of Food Quality Issues Chipotle is in the midst of a food quality turnaround and a digital business transformation payoff. The company has invested in technology-driven innovation and an adaptive model leveraging point-of-service store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Crisis Management Is Changing Boeing’s having a tough run. The company is under intense scrutiny after two crashes involving its 737 MAX jets, with governments grounding planes globally. This isn’t the first time Boeing planes have crashed — but PR-wise, it’s the worst. What’s different serves as caution for all leaders, regardless of industry. The […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Tech Sells, And Everyone Is Buying What do McDonald’s, Honda Motor Co., and Nike all have in common? These 50-year-old-plus global giants have all acquired small tech startups within the last year. McDonald’s just bought Dynamic Yield, an Israeli-based, AI-powered personalization tech company. Last month, Honda acquired a major stake in Ubitricity, a German-based maker […]
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Why Tech-Driven Innovation Is The New Imperative — Join Us At The DT&I Forum To Learn More
In less than seven weeks, we will descend on Chicago for Forrester’s Digital Transformation & Innovation 2019 Forum. Your competitors are delivering new products and services that continually raise the bar, so your imperative to transform is stronger than ever. But getting transformation right is essentially just table stakes; innovation really is the new imperative. […]
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FORRward: A Quick Weekly Read For Tech And Marketing Execs
It’s Time To Start Talking About Professional Licensing For Software Engineers It wasn’t until enough boilers blew up that mechanical engineers had to get licensed. It wasn’t until bridges and buildings started collapsing that civil engineers and architects had to get licensed. Now that airplanes are falling out of the sky due to automation (AKA, […]
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FORRward: A Weekly Read For Tech And Marketing Execs
There Is A Tech Talent Gap . . . No Wait, There Isn’t Tech talent continues to be one of the most common debates in the industry today. Conventional wisdom says that there is a critical imbalance in supply/demand, and data showing that there could be more than 1 million computer programming jobs unfilled by […]
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