Matthew Guarini
VP, Research Director
Author Insights
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High-Performance IT Continuously Improves Business Results Through Great Technology
Learn how to improve business performance by aligning the three core principles of our high-performance IT model with one of four IT styles.
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Tech Leaders: Drive Toward Successful Business Outcomes In 2024
Discover the three distinct ways that leading CIOs are driving their firm’s growth agenda (and how they’re using generative AI).
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Prognosen 2024: Tech-Führungskräfte stärken betriebliche Abläufe für das Wachstum mit KI
2024 werden Technologieführer Schwierigkeiten haben, die Kompetenzen und Talente zu finden, die sie brauchen, um das volle Potenzial von KI auszuschöpfen und Wachstum zu fördern. Erfahren Sie mehr über unsere Prognosen 2024 für Technologieführer.
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Prévisions 2024 : les leaders technologiques stimulent leurs activités grâce à l’IA
En 2024, les leaders technologiques auront du mal à trouver les compétences et les talents pour tirer le meilleur parti de l’IA et générer de la croissance. Pour en savoir plus, consultez nos prévisions pour 2024 pour les leaders technologiques.
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Predictions 2024: Tech Leaders Boost Ops To Grow With AI
In 2024, tech leaders will struggle to find the skills and talent to make the most of AI and power growth. Learn more in our 2024 predictions for tech leaders.
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Forrester’s GenAI Hack-A-Thon: Turning Hype Into Reality
At the recent Technology and Innovation Forum, Forrester challenged attendees to use GenAI tools to prepare for a high stakes presentation. Find out how it went in this post.
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Don’t Let Crisis-Driven Tech Decisions Impact Your Opportunity To Be Future Fit
After a period of scrambling, many technology leaders are looking to get their technology strategy more future fit. Here’s how you can do it.
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Build Your Insights Capabilities To Leapfrog Competition
Insights are critical for delivering the experiences that customers demand. Learn what it takes to become a more insights-driven business.
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Forrester Decisions: A Future Fit Strategy For Tech Execs
Over the past few months, Forrester has been working closely with our clients to reimagine how our research can shorten the distance between bold vision and big business decisions. On May 3, we announced Forrester Decisions: a new approach and brand-new platform focusing our research, insights, and collaborative resources on helping you solve the most […]
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Predictions 2021: Winning CIOs Get Future Fit
In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.
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IBM Spins Off Its Managed Infrastructure Services Business
On Thursday, October 8, 2020, IBM announced its plans to spin off its managed infrastructure services business into a new public company. Earlier in the year, new CEO Arvind Krishna announced layoffs for an unspecified amount of IBM’s workforce amid the COVID-19 crisis and following several years of revenue decline. It appears this latest move […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Facebook Has Brought Us To A Tipping Point Facebook is appointing what its leader calls a “supreme court” for resolving issues in content censorship. This oversight board will be appointed by Facebook; therefore, it is fraught with conflict of interest from the get-go. Consider that Facebook already has a bigger daily impact on the lives […]
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FORRward: A Weekly Read For Tech And Marketing Execs
CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences that marketers create are built on the same common technology platforms, solve the […]
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FORRward: A Weekly Read For Tech And Marketing Execs
FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels When century-old floral stalwart FTD filed for Chapter 11, it sent shivers through C-suites of venerable brands everywhere. In a growing market, this pioneer should have dominated. It has long offered eCommerce and delivery, features that competitive direct-to-consumer (DTC) upstarts now use to […]
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FORRward: A Weekly Read For Tech And Marketing Execs
As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger technology (DLT). Proving the naysayers wrong, TradeLens (the IBM/Maersk global supply chain initiative) welcomed on board two further ocean carriers — CMA CGM and MSC […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Facebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and cryptocurrency in the same sentence, and you’re guaranteed headlines. In reality, we still don’t know exactly what or when Facebook is planning to launch — possibly in early 2020 and […]
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FORRward: A Weekly Read For Tech And Marketing Execs
Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local last-mile delivery business. The eCommerce giant had previously invested in local delivery companies, seeding the creation […]
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