Maxie Schmidt

VP, Principal Analyst

Forrester Bio

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Blog

How To Make The CFO Your Ally

Tom Mouhsian August 30, 2021
The strong connection between customers and money — and how the first leads to the second — would make CX pros and CFOs realize the value of collaboration.
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Blog

Measure Value Behaviors And Value Outcomes To Drive Customer Obsession

Maxie Schmidt June 7, 2021
In my previous blog, we called on all (aspiring) customer-obsessed companies to balance the value of their customers with the value they deliver for their customers. This follow-up blog will introduce the three steps for how to do that, along with a new value metrics framework. Step One: Define The Value That Target Customers Seek […]
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Blog

Customer-Obsessed Firms Must Balance Value FOR And Value OF Customers

Maxie Schmidt June 7, 2021
JP Morgan collected more than $1.5 billion in overdraft fees in 2020. This came during a time when many households were struggling to keep their bank balances positive due to COVID-19. Take Ally Bank as a contrast: The firm waived overdraft fees during the pandemic. And now, Ally has decided to scrap overdraft fees entirely. […]
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Blog

Découvrez Et Réduisez Les Risques De Confidentialité Associés À La Mesure De L’Expérience Client

Maxie Schmidt March 17, 2021
La mesure de l'expérience client comporte des risques pour la vie privée. Découvrez comment protéger la vie privée de vos clients et de vos employés.
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Blog

Discover And Reduce The Privacy Risks Of Your Customer Experience Measurement Practices

Maxie Schmidt March 17, 2021
There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.
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Blog

Advanced CX Measurement Programs: Beyond Surveys; Journey-Centric; Proactive

Maxie Schmidt March 4, 2021
Explore what distinguishes an advanced CX measurement program and how to recalibrate your customer experience measurement strategy to achieve more.
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Blog

How To Build A Mature CX Measurement Program

Maxie Schmidt March 4, 2021
Discover the three stages of building a mature CX measurement program that fuels business success and customer loyalty, and how to get started.
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Blog

Surveiller Trois Indicateurs De Mesure De L’Expérience Client

Maxie Schmidt March 1, 2021
Vous avez besoin d'un programme de mesure de l'expérience client efficace. Pour cela, veillez à mesurer et à lier ces indicateurs CX.
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Blog

Measure Three Types Of Customer Experience Metrics

Maxie Schmidt March 1, 2021
As a Customer Experience leader, you need an effective measurement programme. To achieve this, make sure you measure and link these CX Metrics. Learn more.
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Blog

What’s The ROI Of CX Transformation?

Maxie Schmidt January 28, 2021
Do the benefits of CX transformation outweigh the costs and result in a positive ROI? How can you determine that for your company? Our newly updated report “The ROI Of CX Transformation” helps you answer these questions. The report includes: New proof points about the benefits of investing in CX from our large-scale Customer Experience […]
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Blog

It’s Time For A US Federal Chief Customer Officer

Rick Parrish December 4, 2020
The Biden administration should work with Congress to create a permanent federal chief customer officer (CCO) role to oversee policy, spending, and interagency coordination for all federal customer experience (CX) efforts. Folks at the White House’s Office of Management and Budget (OMB) and some US federal agencies have been working hard to improve the quality […]
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Blog

Do You Know The $-Value Of Improving CX?

Maxie Schmidt December 3, 2020
We just updated our calculations for how much business growth you can expect from improving CX. We did this for the 14 industries we cover in our Customer Experience Index (CX Index™) survey. For all the details, you can check out our new report, “How Customer Experience Drives Business Growth, 2020.” But for now, here’s […]
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Blog

Connaissez-Vous Le RSI De L’Amélioration De L’Expérience Client ?

Maxie Schmidt December 3, 2020
Découvrez un aperçu rapide de nos résultats sur le RSI de l’amélioration de l’expérience client.
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Blog

NPS Benchmarks 2020: National Park Service, USAA, Trader Joe’s, And Navy Federal Top The Ranking

Maxie Schmidt November 6, 2020
Discover the five key findings from Forrester’s 2020 Net Promoter Score Benchmark.
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Blog

How To Measure Value For Customers

Maxie Schmidt October 22, 2020
Do you know whether or not your customers feel that it’s actually worth it to be your customer? In my latest report, “How To Measure Value For Customer,” I argue that most organizations cannot measure whether or not customers feel like they derive value from doing business with them. Customers derive value when they feel […]
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Blog

Comment Mesurer La Valeur Client ?

Maxie Schmidt October 22, 2020
Les clients tirent profit d'un achat lorsqu'ils ont le sentiment de gagner plus que leur dépense. Découvrez et apprenez à mesurer la valeur pour les clients.
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Blog

How Volkswagen Group Australia Ended Customer Experience Bonuses And Boosted Scores And Profitability

Maxie Schmidt July 21, 2020
We know it's a bad idea to pay employees for achieving customer experience (CX) metric targets. But how can companies move away from that practice if they're already doing it? Learn how Volkswagen Group Australia ended their CX bonus program while lifting CX scores and profitability.
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Blog

How American Express Boosted Survey Response Rates Up To 3x

Maxie Schmidt July 14, 2020
Do you wonder how to increase survey response rates? I recently had a great conversation with Luis Angel-Lalanne, vice president of customer listening at American Express. Amex recently improved survey response rates by 250-300%.
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Blog

Go Beyond Surveys In CX: Learn From Two Practitioners’ Experiences

Maxie Schmidt June 23, 2020
At Forrester’s CX North America event, I delivered a session about going beyond surveys to measure customer experience (CX). To help convince attendees it’s possible, I asked two wonderful guest speakers to highlight their organization’s efforts to move beyond surveys in CX. Read their stories.
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Blog

New Research: State Of CX Measurement And VoC Programs — We Need You!

Maxie Schmidt June 12, 2020
To give you insights on the state of voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Faith Adams and I are collaborating on a new piece of research. It will feature insights from our new State of VoC & CX Measurement Programs, 2020 survey, which is live now! If you are involved in your […]
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