Meenakshi Tiwari

Forecast Analyst

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The Tumult In The Smartphone Industry Continued In 2018

Meenakshi Tiwari January 31, 2019
2018 brought no calm to the smartphone industry, and Apple’s Q1 2019 earnings are an indication that the trend will continue this year. After years of consistent double-digit growth rates, a slowdown in smartphone sales that started in 2017 continued in 2018. Some reasons behind this include: Major economies slowed. In 2018, many of the […]
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Video Drives Online Display Advertising Spending, But With Some Limitations

Meenakshi Tiwari December 13, 2018
Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]
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