Michele Goetz

Principal Analyst

Forrester Bio

Author Insights

BLOG

Predictions 2019: Expect A Pragmatic Vision Of AI

Michele Goetz November 6, 2018

Last year, Forrester predicted that firms would struggle with new technologies, particularly artificial intelligence. This prediction came true: Firms continued with AI experiments that lacked meaningful results. Adoption has now slowed (51% adoption in 2017; 53% adoption in 2018). And budgets remain low in contrast to the ROI and transformation expectations for AI (under $2M […]

Read More
BLOG

Data Strategy & Insights 2018 Forum: Data Governance Goes Ambient With A Digital Strategy

Michele Goetz October 18, 2018

Data governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you? It’s my guess that data governance is not — quite — working for you. Sure, in pockets you’ve managed to satisfy regulatory imperatives like GDPR and may even […]

Read More
BLOG

Is The Data Ops Workbench A Thing?

Michele Goetz September 19, 2018

Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone’s mind is data ops. I started to notice the data ops emergence back in 2015 as companies began to look at Agile development to spin up new data capabilities rapidly. Later, as […]

Read More
BLOG

It's Me, Not You - Our Dysfunctional Artificial Intelligence Relationship

Michele Goetz February 15, 2018

We have a tendency to blame technology when things go wrong. I’m the first to admit that after years of working in the technology industry I’ve become more and more annoyed with the technology I use. As artificial intelligence (AI) capabilities have emerged in my smart phone keeping me on schedule, telling me how to […]

Read More
BLOG

Derisking the AI Worker

Michele Goetz December 21, 2017

When you get over the fear of a robot taking over your job – because if you see our robots today they are still pretty dumb – your next big concern is how these new workers are going to perform. It’s not just a training question, it’s a management question. We all know the risk […]

Read More
BLOG

AI Will Change Organizations From Within

Michele Goetz November 21, 2017

Over the past year I’ve spoken formally and informally with hundreds of companies about their AI initiatives. The biggest AH-HA moment comes when these companies realize the difference between implementing traditional technology and applying analytics with adopting AI. AI is a change from within. New rules for AI are emerging that seem counter intuitive to […]

Read More
BLOG

Data Engineers Will Be More Important Than Data Scientists

Michele Goetz November 13, 2017

Does it seem like the ability to find, hire and retain data scientists is a losing battle? Is spending $500K+ per year for a Data Scientist worth it? What is a data scientist anyway? Those a real questions and are the markers that how you are supporting your insight strategies might be at odds with […]

Read More
BLOG

AI And Cognitive Computing — What's The Hype All About?

Michele Goetz June 10, 2016

That is exactly what Forrester wants to find out – is there something behind the AI and Cognitive Computing hype?  What my research directors ask, "Is there a there there?" AI and Cognitive Computing have captured the imagination and interest of organization large and small but does anyone really know how to bring this new […]

Read More
BLOG

Deep Learning Will Blow Up Your Data Strategy

Michele Goetz April 6, 2016

Day one of the GPU Technology Conference in San Jose and I'm still glowing from watching Steve Wozniak "travel to Mars" through NVIDIA's photo real virtual reality.  Or, holding my stomach as Jen Hsun Huang, CEO of NVIDIA took us soaring over Everest.  Or cringing, as I watch the early attempts at a car teaching […]

Read More
BLOG

The Forrester Wave Master Data Management: Which MDM Tool Is Right For You?

Michele Goetz March 16, 2016

The Forrester Wave for Master Data Management went live today. The results may surprise you. MDM tools today don’t look like your father’s MDM. No longer an integration hub between applications and DBMSs, today’s tools are transitioning or have reinvented MDM to handle the context missing from system traditional implementations. Visualizations, graph repositories, big data […]

Read More
BLOG

The Top 6 Questions To Succeed At Artificial Intelligence

Michele Goetz March 15, 2016

You can't turn anywhere without bumping into artificial intelligence, machine learning, or cognitive computing jumping out at you. Our cars brake for us, park for us, and some are even driving us. Our movie lists are filled with Ex Machina, Her, and Lucy. The news tells about the latest vendor and cool use of technology, […]

Read More
BLOG

How Bad Data Management Kills Revenue

Michele Goetz December 14, 2015

I'm not one to normally publicly gripe on a vendor, but a recent customer experience with an online purchase is a great example of why organizations can't ignore data management investments. I have been a regular user of a note-taking app for several years. All my discussions with clients, vendors, and even notes from conferences […]

Read More
BLOG

Semantic Technology Is Not Only For Data Geeks

Michele Goetz October 30, 2015

You can't bring up semantics without someone inserting an apology for the geekiness of the discussion. If you're a data person like me, geek away! But for everyone else, it's a topic best left alone. Well, like every geek, the semantic geeks now have their day — and may just rule the data world. It […]

Read More
BLOG

Agile Development And Data Management Do Coexist

Michele Goetz October 20, 2015

A frequent question I get from data management and governance teams is how to stay ahead of or on top of the Agile development process that app dev pros swear by. New capabilities are spinning out faster and faster, with little adherence to ensuring compliance with data standards and policies.  Well, if you can't beat […]

Read More
BLOG

Are Data Preparation Tools Changing Data Governance?

Michele Goetz September 24, 2015

First there was Hadoop. Then there were data scientists. Then came Agile BI on big data. Drum roll, please . . . bum, bum, bum, bum . . . Now we have data preparation! If you are as passionate about data quality and governance and I am, then the 5+-year wait for a scalable capability to […]

Read More
BLOG

Data Governance and Data Management Are Not Interchangeable

Michele Goetz September 11, 2015

Since when did data management and data governance become interchangeable? This is a question that has both confounded and frustrated me.  The pursuit of data management vendors to connect with business stakeholders, because of the increasing role business units have had in decison making and holding the purse strings to technology purchases, means data governance […]

Read More
BLOG

Let's Break All The Data Rules!

Michele Goetz July 20, 2015

When I think about data, I can't help but think about hockey. As a passionate hockey mom, it's hard to separate my conversations about data all week with clients from the practices and games I sit through, screaming encouragement to my son and his team (sometimes to the embarrassment of my husband!). So when I […]

Read More
BLOG

Is Zombie Data Taking Over?

Michele Goetz July 15, 2015

It is easy to get ahead of ourselves with all the innovation happening with data and analytics. I wouldn't call it hype, as that would imply no value or competency has been achieved. But I would say that what is bright, shiny, and new is always more interesting than the ordinary.  And, to be frank, […]

Read More
BLOG

Yellow Elephants and Pink Unicorns Don't Tell The Real Big Data Story

Michele Goetz June 13, 2015

Big data and Hadoop (Yellow Elephants) are so synonymous that you can easily overlook the vast landscape of architecture that goes into delivering on big data value. Data scientists (Pink Unicorns) are also raised to god status as the only real role that can harness the power of big data — making insights obtainable from […]

Read More
BLOG

3 Ways Data Preparation Tools Help You Get Ahead Of Big Data

Michele Goetz February 17, 2015

The business has an insatiable appetite for data and insights.  Even in the age of big data, the number one issue of business stakeholders and analysts is getting access to the data.  If access is achieved, the next step is “wrangling” the data into a usable data set for analysis.  The term “wrangling” itself creates […]

Read More