Michele Goetz

VP, Principal Analyst

Forrester Bio

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Blog

​Data Quality Is Now The Primary Factor Limiting GenAI Adoption​

Brett Kahnke February 26, 2024
With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.
Blog

A Patchwork Of US AI Regulations Is Here — It’s Time To Deal With It

Michele Goetz February 9, 2024
In our new report, Navigate The Patchwork Of US AI Regulations, we answer the top questions to navigating US AI regulatory chaos. Here’s what every organization should know as they continue to develop and deploy AI in safe and legal ways.
Blog

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar December 5, 2023
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
Blog

Biden’s Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk

Alla Valente November 1, 2023
The new executive order calls for a “societywide effort” from government, the private sector, academia, and civil society to address eight AI priorities.
Blog

Prognosen 2024: Generative KI – vom Hype zum zielgerichteten Einsatz

Michele Goetz 26 Oktober 2023
Wird generative KI dem Hype 2024 gerecht werden? Die kurze Antwort lautet: Ja. Erfahren Sie mehr über unsere Prognosen 2024 für künstliche Intelligenz. 
Blog

Prévisions 2024 : l’IA générative sera plus qu’une nouvelle tendance

Michele Goetz 26 Octobre 2023
L’IA générative sera-t-elle à la hauteur de l’engouement qu’elle suscite en 2024 ? La réponse courte est que oui. Pour en savoir plus, consultez nos prévisions 2024 sur l’intelligence artificielle.
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Predictions 2024: Generative AI Transitions From Hype To Intent

Michele Goetz October 26, 2023
Will generative AI live up to the hype in 2024? The short answer is yes. Learn more in our 2024 predictions for artificial intelligence.
Blog

Outcomes Drive Your Data Architecture Strategy

Michele Goetz September 28, 2023
Learn the five architecture patterns that shape data use to achieve business outcomes in this post. 
Blog

When The Regulator Comes Knocking, Will You Have Your AI House In Order?

Michele Goetz July 18, 2023
The US Federal Trade Commission is officially investigating OpenAI. Learn how you can mitigate your risk exposure by addressing the eight areas of interest outlined in the FTC request.
Blog

The White House Puts Its Money Where Its AI Is — Enterprises Need To Act Now

Michele Goetz May 9, 2023
As regulators, courts, and even the White House scrutinize generative AI ethics, learn five things your AI governance programs should be addressing today.
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Google’s Virtual Assistant Plans Signal A Market Shift In Conversational AI

Michele Goetz April 5, 2023
Learn why recent news about Google virtual assistant signals a tipping point for large language model users.
Blog

NIST AI Risk Management Framework 1.0 — What It Means For Enterprises

Michele Goetz February 7, 2023
Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.
Blog

r/LeopardsAteMyFace: The Decommissioning Of AI

Michele Goetz January 20, 2023
In the face of economic uncertainty, are AI models too costly? Increased ML deployment means higher cloud costs. But price alone or as a primary metric should not be a key determinant of the machine-learning lifecycle. Put a strategy and audit program in place to continuously optimize AI outcomes across outcomes and cost.
Blog

Data Mesh In 2023 And Beyond

Michele Goetz December 2, 2022
Clarity, challenges, and opportunities are all part of our 2023 predictions for data mesh.
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Exposing The Data Mesh Blind Side

Michele Goetz October 3, 2022
Avoiding the technical aspects of data perpetuates the ivory tower of data strategy and committees without generating business results. Learn how a data mesh can help.
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How To Join The Connected World With Data And AI

Michele Goetz September 14, 2022
Are your data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
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Get AI Right With AI Service Providers

Aaron Katz September 13, 2022
AI can deliver value, but getting it right is a challenge. We’ve seen AI deployed successfully, like the program that discovered 20,000 undeclared pools, and less successfully, like the computer-generated rapper that was dropped by its record label over racist stereotypes. To apply AI successfully, you not only need to get the data and modeling […]
Blog

Data Into Dollars: Can You Turn Your Data Into Revenue?

Aaron Katz June 2, 2022
Forrester's research shows that advanced insights-driven businesses were 8.5 times more likely to report at least 20% revenue growth in 2021.
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Community Is The Kinetic Potential Of AI

Michele Goetz May 10, 2022
Artificial intelligence communities are taking hold. These communities are more than networking or hacker zones.
Blog

Take The Confusion Out Of Data Mesh

Michele Goetz December 10, 2021
Five factors to help you quickly scale insights-driven solutions and simplify the integration of data with applications.
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