Michele Goetz

Principal Analyst

Forrester Bio

Author Insights

BLOG

Ethical Use: Do You Have A Data Policy for That?

Michele Goetz January 24, 2013
Security and privacy have always been at the core of data governance.  Typically, company policies, processes, and procedures have been designed to comply with these regulations to avoid fines and in some cases jail time.  Very internally focused.  However, companies now operate in a more external and connected fashion then ever before. Let's consider this. […]
Read More
BLOG

The Kiss of Death for Data Strategy

Michele Goetz January 11, 2013
The number one question I get from clients regarding their data strategy and data governance is, “How do I create a business case?”  This question is the kiss of death and here is why. You created an IT strategy that has placed emphasis on helping to optimize IT data management efforts, lower total cost of […]
Read More
BLOG

Master Data Management Does Not Equal The Single Source Of Truth

Michele Goetz October 26, 2012
The number one reason I hear from IT organizations for why they want to embark on MDM is for consolidation or integration of systems. Then, the first question I get, how do they get buy-in from the business to pay for it? My first reaction is to cringe because the implication is that MDM is […]
Read More
BLOG

Data Quality Reboot Series For Big Data: Part 4 Big Data Governance

Michele Goetz October 4, 2012
There was lots of feedback on the last blog (“Risk Data, Risky Business?”) that clearly indicates the divide between definitions in trust and quality. It is a great jumping off point for the next hot topic, data governance for big data. The comment I hear most from clients, particularly when discussing big data, is, “Data […]
Read More
BLOG

Data Quality Reboot Series For Big Data: Part 3 Risky Data, Risky Business?

Michele Goetz September 19, 2012
When you last pulled up a chair to this blog we talked about data quality persistence and disposability for big data. The other side of the coin is, should you even do big data quality at all? So, this blog is dedicated to stepping outside the comfort zone once again and into the world of […]
Read More
BLOG

Data Quality Reboot Series For Big Data: Part 2 Persistence Vs. Disposable Quality

Michele Goetz September 7, 2012
We last spoke about how to reboot our thinking on master data to provide a more flexible and useful structure when working with big data. In the structured data world, having a model to work from provides comfort. However, there is an element of comfort and control that has to be given up with big […]
Read More
BLOG

Data Quality Reboot Series For Big Data: Part 1 Master Data

Michele Goetz August 22, 2012
What data do you trust? Increasingly, business stakeholders and data scientists trust the information hidden in the bowels of big data. Yet, how data is mined mostly circumvents existing data governance and data architecture due to speed of insight required and support data discovery over repeatable reporting. The key to this challenge is a data […]
Read More
BLOG

Is Duct Tape Holding Together Your Data Architecture?

Michele Goetz August 16, 2012
Let’s face it: managing data is not an easy task. The business certainly wishes, and may even think, that this is the case. So, we cut corners on fulfilling data requirements to meet short-term demands. We lay aside more strategic investment that would best support our strategies, have a wider value across the business, and […]
Read More
BLOG

Forrester Wave For Master Data Management — Enterprise, Big Data, Data Governance

Michele Goetz August 6, 2012
As the new analyst on the block at Forrester, the first question everyone is asking is, “What research do you have planned?” Just to show that I’m up for the task, rather than keeping it simple with a thoughtful report on data quality best practices or a maturity assessment on data management, I thought I’d […]
Read More