Mike Proulx

VP, Research Director

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Mike Proulx

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A Brand’s Values Must Withstand The Pressure Of Politics

Mike Proulx April 8, 2021
The lines between brands and politics have blurred. If companies are committed to standing with their values, politics are unavoidable. But that doesn’t mean a given brand must or should take on every single issue. Company values will determine when to choose a side.
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Reaching Gen Z Starts With Understanding Their Truths

Mike Proulx January 14, 2021

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