Nate Elliott

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How Does Your Brand Stack Up On Facebook, Twitter, And Instagram?

Nate Elliott September 15, 2015

Ever wonder how you compare to the top brands in your use of Facebook, Twitter, and other social networks? Forrester recently reviewed how the top 50 global brands market on social networks. We evaluated 11.8 million user interactions on 2,489 posts made by 249 branded profiles, and collected tons of great data — including how many top […]

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Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?

Nate Elliott November 17, 2014

After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. In a Friday night blog post the social giant warned brands that “Beginning in January 2015, people will see less of this type of content […]

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Instagram Is The King Of Social Engagement

Nate Elliott April 29, 2014

[2015 UPDATE: Yes, Instagram is still the king of social engagement. But top brands’ Instagram engagement rates fell dramatically in 2015. Read more here.] Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage with branded […]

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The Social Technographics Score helps marketers create better social strategies

Nate Elliott October 1, 2013

We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences. Since 2007, Forrester’s Social Technographics® ladder has helped marketers understand how social their audiences are, and in which social behaviors those audiences engage. But social media adoption has matured, and today the vast majority of […]

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Introducing the Marketing RaDaR

Nate Elliott January 24, 2013

In our new report “Mix Art And Science For Marketing Success,” we introduce a new model: The Marketing RaDaR. This model (which serves as an update to our previous ‘interactive brand ecosystem‘ model) is designed to help you build marketing programs and strategies that support your customers all the way through the customer life cycle […]

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How To Build An Interactive Brand Ecosystem

Nate Elliott June 29, 2011

A couple months ago I talked about the reasons interactive marketing is ready to lead your brand — namely, that it offers scale that can compete with any other channel, it provides more depth than any other channel, it’s more trusted by consumers than any other marketing channel, and it provides marketers a richer storytelling palette than […]

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The Easiest Way to a First-Page Ranking on Google

Nate Elliott January 9, 2009

[UPDATE, 8 AUGUST 2012: As much as I appreciate seeing this research continue to circulate online, I'd like to note that these findings are now almost 4 years old, and are almost certainly no longer accurate. Just as you wouldn't rely upon Nielsen ratings from January 2009 to tell you what's popular on TV today, […]

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