Nicholas Chao

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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Nicholas Chao May 15, 2018

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. Today, the most important question is no longer whether your customers […]

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The Data Digest: Facebook’s Heaviest Users Are Concerned About Online Privacy But Fail To Act Accordingly

Nicholas Chao April 17, 2018

I would like to introduce myself as a new member of Forrester Data’s data science team. Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy. I am excited to utilize what I’ve learned in my studies to […]

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