Nick Barber

Senior Analyst

Forrester Bio

Author Insights

Video

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Nick Barber October 18, 2018
Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another — or send […]
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Blog

Sitecore’s Purchase Of Stylelabs Fits a Trend — But Is Not A Game Changer

Nick Barber October 10, 2018
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed the “Experience Platform”) — which started with web CMS, then progressed to eCommerce and customer profile management — means that Sitecore has a stronger […]
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Video

Video: Boost Customer Engagement With Personalized Video

Nick Barber September 17, 2018
When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […]
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Video

Audio: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Nick Barber August 21, 2018
When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. Its “Mission Impeccable” campaign used shoppable video, which took traditional linear video and added clickable interactivity that let consumers learn more about products and add them to their cart. In […]
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Blog

Video Blog: Forrester's DAM Wave Identifies The 13 Most Important Vendors

Nick Barber May 24, 2018
Manage your organization’s content explosion with digital asset management. In our most recent Forrester Wave™ evaluation, we took a look at the most important vendors in the space. Watch below to learn more, and find the full Wave here: “The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018”
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Video

Video Blog: Forrester’s DAM Wave Identifies The 13 Most Important Vendors

Nick Barber May 24, 2018
Manage your organization’s content explosion with digital asset management. In our most recent Forrester Wave™ evaluation, we took a look at the most important vendors in the space. Watch below to learn more, and find the full Wave here: “The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018”
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Video

Two Important Video Questions Answered

Nick Barber April 10, 2018
Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]
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Video

Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences

Nick Barber March 7, 2018
Video resonates with your customers and personalized video gives your brand a human touch at scale. That’s important because more than 70% of enterprises expected assisted service volumes to rise in the coming year. While customers will interact with brands more often, the bar for those experiences will climb too. In our recent report “Personalized […]
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Blog

Bynder’s Acquisition Of WebDAM For $49 Million Will Force Big Players To Innovate

Nick Barber February 16, 2018
The digital asset management (DAM) market continues to consolidate with the latest big purchase of San Mateo, CA based WebDAM by Bynder, a European player based in Amsterdam that has been expanding in the US. Consolidation signals maturity in the marketplace and that means that differentiation isn’t as easy. The hip Bynder culture and SaaS-based […]
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Blog

Learn About The Power Of Live Video With Experts From Experian, Procore, and Performics – Forrester Panel Webinar

Nick Barber October 12, 2017
If you’ve applied for a mortgage or bought a car, it’s likely that your lender checked your credit through Experian. The company has extensive expertise in how to build and maintain good credit and for the last 4 years it’s been using live video to help deliver best practices and answer questions. Experian’s #CreditChat is […]
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Blog

Video Platform Convergence Will Benefit Your Customers And Employees

Nick Barber October 6, 2017
Video is about 1,800 times more powerful than words. It’s the medium that creates the best emotional connection with both your customers and your employees. With the convergence of internal and external video platforms, now is the time to reevaluate your video strategy. In Forrester’s new Vendor Landscape: Video Platforms For Customer and Employee Experience, […]
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Blog

Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation

Nick Barber March 18, 2017
Marketing resource management (MRM) vendor Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities and reinforces the consolidation and convergence that we predicted.    There are a lot of small DAM vendors, but there has been a move to consolidate. Specifically, the capabilities of MRM, DAM, and content marketing platforms (CMP) […]
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Blog

Don’t Be Fooled — DAM Is Still Relevant

Nick Barber February 24, 2017
If you think digital asset management solutions are a relic of the past or a graveyard of static assets then you’re dead wrong. While complementary technologies like web content management, content marketing platforms, and product information management offer DAM-like capabilities, most marketers still prefer to use a dedicated DAM. But how do you determine if […]
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Blog

Start Caring About VR And 360-Degree Video

Nick Barber January 6, 2017
At the International CES mega show in Las Vegas, virtual reality hardware makers moved the needle on both consumption and creation devices for formats like VR and 360-degree video. Specifically in the area of 360 video creation technology, we saw some impressive cameras at CES. Insta360 Pro debuted an 8K camera (left) that can also shoot […]
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Blog

Video – and Online Video Platforms – Are Essential For Customer Engagement

Nick Barber October 31, 2016
Video conveys emotion unlike text and can show features and functionality unlike any picture. That’s why retailers see nearly triple the conversion rate on product pages that have video versus those that don’t. Entering what Facebook CEO Mark Zuckerberg calls “this new golden age of videos online,” companies and brands need an enterprise-class online video […]
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Blog

Videoconferencing Delays Cost You Millions

Nick Barber October 26, 2016
Videoconferencing technology has the awesome power to connect teams separated by oceans or internal silos, but it’s still not frictionless. Technical difficulties that delay videoconferences account for millions of dollars a year in lost productivity. In our brief Start Your Videoconferences On Time, we take a look at some best practices to avoid productivity loss. […]
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Blog

Video Helps Your Customers In Their Moment Of Need

Nick Barber September 23, 2016
Your customers use apps like Facebook, Skype, Snapchat, and Facetime to hold video calls and you should be using video to connect with them, too. In our report Now You See Me — Video Chat Improves The Customer Experience we found that retail, financial services, healthcare, and other verticals embrace video chat as a way […]
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Blog

Videoconferencing Is No Longer Boardroom Bound

Nick Barber September 6, 2016
Throw open the boardroom doors. Videoconferencing is making a dash to to the huddle room, your desktop, and the cloud. In Forrester’s new Vendor Landscape: Videoconferencing Platforms we look at videoconferencing market trends and the 15 vendors that support the space.   Videoconferencing is a must have for employee experience. It drives hard cost savings […]
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Blog

Google Video Chat App Duo Connects iOS And Android, But Fragments The Landscape

Nick Barber August 17, 2016
Google this week added yet another chat app to the mix with Duo, a smartphone-only video chat application that bridges the gap between iOS and Android devices. Rather than solve the problem of interoperation between different video chat applications, though, it made another application altogether.  The killer video chat app will be the one that […]
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Blog

Short Form Product Video Can Be The Key To Converting Customers

Nick Barber August 5, 2016
Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that’s changed. It no longer costs a fortune to produce video content. In fact, some […]
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