Nick Barber

Senior Analyst

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Videoconferencing Is No Longer Boardroom Bound

Nick Barber September 6, 2016

Throw open the boardroom doors. Videoconferencing is making a dash to to the huddle room, your desktop, and the cloud. In Forrester’s new Vendor Landscape: Videoconferencing Platforms we look at videoconferencing market trends and the 15 vendors that support the space.   Videoconferencing is a must have for employee experience. It drives hard cost savings […]

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Google Video Chat App Duo Connects iOS And Android, But Fragments The Landscape

Nick Barber August 17, 2016

Google this week added yet another chat app to the mix with Duo, a smartphone-only video chat application that bridges the gap between iOS and Android devices. Rather than solve the problem of interoperation between different video chat applications, though, it made another application altogether.  The killer video chat app will be the one that […]

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Short Form Product Video Can Be The Key To Converting Customers

Nick Barber August 5, 2016

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that’s changed. It no longer costs a fortune to produce video content. In fact, some […]

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Microsoft Stream Hopes To Shake Up EVP Market

Nick Barber July 28, 2016

Microsoft Stream, the company’s enterprise video platform (EVP) bolted onto Office 365 could shake up the EVP market, but don’t jump in head first just yet.     Video used to be the domain of media and broadcasters, but now enterprises from healthcare to financial services have reason to be doing video. They can use […]

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Win Hearts and Minds With Livestreaming

Nick Barber July 15, 2016

Over the next few weeks US voters will focus on Hillary Clinton, Donald Trump, and their running mates at the Republican and Democratic National Conventions. Their messages will carry well beyond traditional TV with the help of livestreaming. The Republican National Convention in Cleveland will provide a 360 livestream. This will be one of the […]

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You Don’t Think You Need An Online Video Platform? Think again.

Nick Barber May 20, 2016

If your idea of “doing video” means having a YouTube channel, then you need to up your game. While a freemium player like YouTube can be an important part of an overall video strategy, it shouldn’t be the only part. We detail that and more in Forrester’s Vendor Landscape: Online Video Platforms For Sales And […]

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Launch Your OTT App Faster

Nick Barber May 2, 2016

When was the last time you watched OTT programming? If you’re a millennial there’s an overwhelming chance (89%) that you watched it in the last week. Amazon’s vice president of video wants to capture 100% of OTT services in the US and integrate them onto the Fire platform. That means Application Development & Delivery Professionals need […]

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4K Applications Beyond Plain Television

Nick Barber April 23, 2016

As we wrote in “Don’t Ignore 4K Like You Did 3D” the 4K format will be an important driver for technologies beyond just sharper TV shows and movies. At the National Association of Broadcasters (NAB) conference I went hands on with the Mevo, a 4K camera that outputs a 720p feed and turns your phone into […]

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4K Means More Than Just Cooler Movies

Nick Barber April 20, 2016

The 4K revolution is coming. The format, which boasts four times the resolution of full high definition, will impact more than just the media and entertainment industries. 4K in the operating room could consolidate the myriad of displays into a single one thanks to the increased resolution. For sales and marketing it can create more […]

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Facebook’s Live API: It’s Time To Evaluate Your Livestreaming Strategy

Nick Barber April 13, 2016

Live video gets 3 times the amount of engagement as non-live video and that’s one of the reasons why Facebook is releasing its Live API to developers. Here’s what you need to know.    Until now, a limited set of Facebook users have been able to go live from their smartphones; broadcasting real time video […]

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Microsoft's Project Rigel pushes Skype Meeting everywhere

Nick Barber March 11, 2016

You don't need a $20,000 computer to collaborate on a Word doc anymore. Microsoft's Project Rigel will bring a Skype Meeting experience to any meeting room with a display or projector.  Previously the videoconferencing collaboration technology was only available to users of Microsoft Surface Hub, a large screen computer ranging in price from $9,000 to […]

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Vidyo, Xiaomi challenge Apple Facetime with multi-point VC

Nick Barber February 26, 2016

Look out Apple, Xiaomi is coming for you. China's smartphone juggernaut is using technology from Vidyo to bring multi-point video conferencing to the masses. In the age of the customer, AD&D pros need to take note because mobile is often the driver for business transformation.  Xiaomi (pronounced shaow-me) is a device maker that up until recently […]

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Virtual reality video is doomed, unless...

Nick Barber February 19, 2016

Virtual reality and 360 videos continue to gain momentum, but one obstacle that could stop them in their tracks is the lack of an analytics standard.   Virtual reality or 360 video (synonymous for this post) deliver immersive experiences. If you have never consumed VR video, imagine standing inside a globe with content flowing all […]

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Chipotle Used Video To Address Its Entire Workforce. Could You?

Nick Barber February 11, 2016

What happens when your business is food and it sickens 500 people? If you’re Chipotle you close your stores and produce an all-hands video address with your executives. Founder Steve Ells kicks off meeting. Over 50,000 employees tuned in via satellite in 400+ viewing locations nationwide. #ChipotleAllTeam — Chipotle (@ChipotleTweets) February 8, 2016 The company […]

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Zuckerberg’s VR Baby Videos Signal Challenges For OVPs

Nick Barber February 5, 2016

Facebook CEO Mark Zuckerberg plans to use 360-degree video to capture his daughter Max’s first steps. VR video will immerse family members into the scene, but leave traditional online video platforms scratching their heads.    Virtual reality, or 360 video is video that is shot in all directions at once, typically with two or more […]

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