Nigel Fenwick

Vice President, Principal Analyst

Forrester Bio

Author Insights

Five Myths Of Digital Transformation: Myth No. 2 — CIOs Can't Drive Transformation

Nigel Fenwick August 7, 2018

Many people believe that digital transformation is not an IT thing. While this may have been true when applied to last century’s typical IT group, it should not be true in 2018. To be fair to anyone who believes that IT cannot lead digital transformation, I’m referring to a new kind of IT: The technology team […]

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Five Myths Of Digital Transformation

Nigel Fenwick July 27, 2018

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation. But first, let’s recap […]

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Webinar On Culture And The Power Of Metrics

Nigel Fenwick March 29, 2018

Followers of my blog may remember this post from February: “It’s Time To Fix Your Broken Business Culture.” Here’s a snippet: “Employees make everyday judgements based on what the organization signals to them is important. And while many CEOs assert that the customer is the most important person, the metrics they use to measure employee […]

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Accelerate Digital Transformation With Forrester's Business Innovation Canvas

Nigel Fenwick March 5, 2018

Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” – especially the “challenge thinking” piece. In some companies, challenging thinking can get you into trouble fast, especially if you challenge leadership thinking. Some might describe this as “a career-limiting move.” But not leaders […]

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The State Of Digital Business 2018: Top Technologies

Nigel Fenwick March 2, 2018

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “The Top Emerging Technologies For Digital Predators” in 2017. More recently, as I was examining our latest digital survey […]

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Your Business Doesn’t Need A Digital Strategy!

Nigel Fenwick March 1, 2018

Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs adopt a range of tactics. Some, like Patrice Louvet at Ralph Lauren, […]

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GE Digital Update: Lessons From An Industrial Giant

Nigel Fenwick February 21, 2018

Last year we published The Right Way To Establish A Digital Platform Business to examine how GE’s former CEO, Jeff Immelt, established GE Digital under the leadership of Bill Ruh. GE Digital and its Predix platform were supposed to be an engine of revenue growth for GE. Given all the doom and gloom news surrounding […]

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It's Time To Fix Your Broken Business Culture

Nigel Fenwick February 12, 2018

Culture remains the No. 1 barrier to successful digital transformation. Every time we survey business executives about digital transformation, they tell us that their organizational culture is a problem. After years of looking at data and interviewing executives, I can now see that the word “culture” masks a multitude of sins inside the organization. Which […]

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To Be A Platform, Or Not To Be A Platform?

Nigel Fenwick February 9, 2018

That is the question! If you’re the CEO of your business, or maybe the chief digital officer (CDO) responsible for digital business strategy, it’s the central question you need to be asking of your leadership team. A platform business can take many forms, depending on how we define it. A platform business is certainly a […]

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Mind The Gap: The Forrester Digital Business Benchmark 2018

Nigel Fenwick February 8, 2018

Mind The Gap The digital gap between digitally advanced companies and their less digitally mature counterparts is widening. And the risk for companies just starting their digital journey is that they may have left it too late to catch up (see last week’s post, Your CEO Doesn’t Understand Digital). This is one of many insights […]

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DXQuickBytes: Your CEO Doesn't Really Understand Digital

Nigel Fenwick February 2, 2018

#DXQuickBytes Your CEO may be the exception that proves the rule. But most CEOs don’t fully understand the impact emerging digital technologies will have on their industry in the next ten years. They think they do, but they typically limit their thinking through no fault of their own. If changing your business to become a […]

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Digital Transformation Quick Bytes

Nigel Fenwick February 2, 2018

It’s been six years since I started researching digital transformation in enterprises. My curiosity about digital transformation stemmed from my earlier research into how technology was helping create winners and losers Forrester’s Customer Experience Index. Over the years since, we’ve published a number of market leading research papers to help clients anticipate coming changes and […]

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The Four New Rules of Business

Nigel Fenwick November 30, 2017

Every business is different. But for all their differences, leading digital companies have some things in common that separate them from the rest. Over the five plus years I’ve been researching digital business, my colleagues and I have developed a number of frameworks to highlight these distinctions. In 2017, Ted Schadler and I worked to […]

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Google Next 2017 Review: Google Cloud Is A Serious Contender In the Public Cloud Space

Nigel Fenwick April 7, 2017

With Dan Bieler and Glenn O’Donnell In the last few years, Google has made concerted efforts to target the enterprise cloud computing space. At Next 2017, more than 11,000 customers, partners, developers, and analysts joined Google in San Francisco to learn more about Google Cloud’s latest enterprise updates. We compiled this post following a review of the event […]

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Do You Have An Opinion On How Digital Is Changing Business?

Nigel Fenwick March 17, 2017

Do you have an opinion on how technology is changing your business? As you likely know, each year we conduct in-depth business leader research to help identify trends across industries. This year we are once again partnering with executive search firm Odgers Berndtson, reaching out to senior business executives around the world for their perspectives on […]

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The Top Emerging Technologies For Digital Predators

Nigel Fenwick March 16, 2017

If you’ve been following my research, you know I like to divide the business world into three categories of company: Digital Predators successfully use emerging digital technologies to gain market share and/or displace traditional incumbent companies (e.g., Amazon, Lyft, Priceline, Airbnb, Netflix). Digital Transformers evolve a traditional business to take advantage of emerging technologies, creating […]

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Did Move 37 Signal The Impending Death Of The Financial Services Industry As We Know It?

Nigel Fenwick February 24, 2017

A couple of years ago I wrote a post predicting a new business paradigm for financial services. You may have read this post and been skeptical. Maybe you thought it wasn't realistic. If so, you may be wishing you were paying more attention very soon. Read on. This week I spoke on "The Experience Economy" […]

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Amazon Go Ushers In A New Era In Retail Technology

Nigel Fenwick December 6, 2016

Amazon's new Amazon Go store ushers in a new era in brick and mortar grocery and convenience shopping. In the early 80's, electronic point of sale (POS) dramatically changed the checkout experience in grocery stores, speeding up checkout lines. Today, a checkout without POS is unthinkable unless it's a farm stand on the side of […]

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Predictions 2017: CEOs Invest Billions To Transform Operations With Digital Tech

Nigel Fenwick November 1, 2016

You’ve been creating digital customer experiences for years now. You’ve built a successful app. You’ve assembled a martech/adtech stack. You may even have started swinging at omnichannel delivery or harnessed AI or piloted a connected product. So it’s time to declare victory on digital transformation, right? Think again. Digital customer experiences are only the shining […]

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The No. 1 Barrier To Effective Digital Transformation

Nigel Fenwick October 7, 2016

In a recent post, I wrote about how digital experiences shape customer perceptions of value. But it's easy to forget that your organization's culture also shapes your customer's perception of value. Earlier this week, I was moderating a panel on digital transformation at a Software AG event in New York. In opening the event, Kevin […]

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