Nigel Fenwick

VP, Principal Analyst

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To Be A Platform, Or Not To Be A Platform?

Nigel Fenwick February 9, 2018
That is the question! If you’re the CEO of your business, or maybe the chief digital officer (CDO) responsible for digital business strategy, it’s the central question you need to be asking of your leadership team. A platform business can take many forms, depending on how we define it. A platform business is certainly a […]
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Mind The Gap: The Forrester Digital Business Benchmark 2018

Nigel Fenwick February 8, 2018
Mind The Gap The digital gap between digitally advanced companies and their less digitally mature counterparts is widening. And the risk for companies just starting their digital journey is that they may have left it too late to catch up (see last week’s post, Your CEO Doesn’t Understand Digital). This is one of many insights […]
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DXQuickBytes: Your CEO Doesn’t Really Understand Digital

Nigel Fenwick February 2, 2018
#DXQuickBytes Your CEO may be the exception that proves the rule. But most CEOs don’t fully understand the impact emerging digital technologies will have on their industry in the next ten years. They think they do, but they typically limit their thinking through no fault of their own. If changing your business to become a […]
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Digital Transformation Quick Bytes

Nigel Fenwick February 2, 2018
It’s been six years since I started researching digital transformation in enterprises. My curiosity about digital transformation stemmed from my earlier research into how technology was helping create winners and losers Forrester’s Customer Experience Index. Over the years since, we’ve published a number of market leading research papers to help clients anticipate coming changes and […]
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The Four New Rules of Business

Nigel Fenwick November 30, 2017
Every business is different. But for all their differences, leading digital companies have some things in common that separate them from the rest. Over the five plus years I’ve been researching digital business, my colleagues and I have developed a number of frameworks to highlight these distinctions. In 2017, Ted Schadler and I worked to […]
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Google Next 2017 Review: Google Cloud Is A Serious Contender In the Public Cloud Space

Nigel Fenwick April 7, 2017
With Dan Bieler and Glenn O’Donnell In the last few years, Google has made concerted efforts to target the enterprise cloud computing space. At Next 2017, more than 11,000 customers, partners, developers, and analysts joined Google in San Francisco to learn more about Google Cloud’s latest enterprise updates. We compiled this post following a review of the event […]
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Do You Have An Opinion On How Digital Is Changing Business?

Nigel Fenwick March 17, 2017
Do you have an opinion on how technology is changing your business? As you likely know, each year we conduct in-depth business leader research to help identify trends across industries. This year we are once again partnering with executive search firm Odgers Berndtson, reaching out to senior business executives around the world for their perspectives on […]
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The Top Emerging Technologies For Digital Predators

Nigel Fenwick March 16, 2017
If you’ve been following my research, you know I like to divide the business world into three categories of company: Digital Predators successfully use emerging digital technologies to gain market share and/or displace traditional incumbent companies (e.g., Amazon, Lyft, Priceline, Airbnb, Netflix). Digital Transformers evolve a traditional business to take advantage of emerging technologies, creating […]
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Did Move 37 Signal The Impending Death Of The Financial Services Industry As We Know It?

Nigel Fenwick February 24, 2017
A couple of years ago I wrote a post predicting a new business paradigm for financial services. You may have read this post and been skeptical. Maybe you thought it wasn't realistic. If so, you may be wishing you were paying more attention very soon. Read on. This week I spoke on "The Experience Economy" […]
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Amazon Go Ushers In A New Era In Retail Technology

Nigel Fenwick December 6, 2016
Amazon's new Amazon Go store ushers in a new era in brick and mortar grocery and convenience shopping. In the early 80's, electronic point of sale (POS) dramatically changed the checkout experience in grocery stores, speeding up checkout lines. Today, a checkout without POS is unthinkable unless it's a farm stand on the side of […]
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Predictions 2017: CEOs Invest Billions To Transform Operations With Digital Tech

Nigel Fenwick November 1, 2016
You’ve been creating digital customer experiences for years now. You’ve built a successful app. You’ve assembled a martech/adtech stack. You may even have started swinging at omnichannel delivery or harnessed AI or piloted a connected product. So it’s time to declare victory on digital transformation, right? Think again. Digital customer experiences are only the shining […]
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The No. 1 Barrier To Effective Digital Transformation

Nigel Fenwick October 7, 2016
In a recent post, I wrote about how digital experiences shape customer perceptions of value. But it's easy to forget that your organization's culture also shapes your customer's perception of value. Earlier this week, I was moderating a panel on digital transformation at a Software AG event in New York. In opening the event, Kevin […]
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How To Unlock Tech Industry Digital Transformation

Nigel Fenwick September 26, 2016
It’s no surprise that tech companies are vested in the digital transformation of their customers. But many tech companies find it difficult to leave their product-centric models behind and focus on customer outcomes. That’s just one of the findings from the research published on digital transformation in the tech sector. True customer obsession demands an […]
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BMC Wants A Greater Share Of The Digital Economy

Nigel Fenwick September 13, 2016
Last week I attended BMC's Engage event, an analyst forum in Vegas, as a guest of BMC. Like every other technology vendor, BMC would like a greater share of the emerging digital economy. With more and more businesses moving to the public cloud, I have no doubt in my mind that the on-prem data center […]
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How To Solve The Digital Dilemma

Nigel Fenwick August 26, 2016
There’s a fundamental difference between companies that apply digital technology as a bolt-on (frequently adding an eCommerce site, social media, or customer mobile apps) and those that take a more holistic approach to transforming the way the company uses technology to deliver better customer outcomes and drive revenue. Transformers are more likely to succeed because […]
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One Million Thanks!

Nigel Fenwick June 10, 2016
Thank you for your support! I’m delighted to see this blog has officially had over one million views, making this one of the most read blogs at Forrester! I truly appreciate all the support of you, my readers, in helping share this content with your peers. So thank you a million times. Here is a […]
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The 2016 Guide To Digital Predators, Transformers, and Dinosaurs

Nigel Fenwick May 10, 2016
By 2020, every company that exists today will have become a digital predator or digital prey. This isn't news to you if you follow my research or blog posts. In fact I've been saying that since 2014. But why is it that some companies seem to understand digital business more than others? Is their a […]
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Digital Transformation 2016 Infographic

Nigel Fenwick May 9, 2016
They say a picture is worth a 1000 words …. so our graphics designers and my wonderful research associate, Rachael Klehm, created this infographic to highlight a few of the data points from the Digital Transformation Playbook and the Forrester / Odgers Berndtson Digital Business research study. The challenge most companies still have is their […]
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Digital’s Golden Rule: Always Save Your Customer’s Time

Nigel Fenwick April 27, 2016
Digital lessons from a recent hotel experience. I’m sitting here in my hotel room writing this and watching the in-room dining web page on my phone fail. It’s apparently given up the ghost and is caught in a perpetual loop. It’s the first time I tried using this particular hotel chain’s mobile website. The “Room […]
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Envision 2016: Microsoft Pushes Beyond IT

Nigel Fenwick April 7, 2016
This week in New Orleans, Microsoft launched it’s first conference aimed squarely at business leaders as the company looks to move beyond the department of the CIO. Envision 2016 replaces Microsoft’s previous Convergence conference and comes on the heels of “Build2016” the previous week. As a guest of Microsoft, I had two reasons to attend Envision: First, […]
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