Paul D. Hamerman

Vice President, Principal Analyst

Author Insights

Blog

Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar September 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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It’s Time For E-Commerce And Security Pros To Collaborate To Combat Bot Fraud

Sandy Carielli May 6, 2021
Bots are bigger than the security team. Conversations with security professionals concerned about bots often start with credential stuffing attacks, but the bot landscape is much broader and can directly impact your top line. Even the defenses have business impacts: A bot management solution that slows down traffic on the biggest shopping day of the […]
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Blog

Dell Divests VMware: Investors Cheer While Customers Yawn

Glenn O'Donnell April 15, 2021
When Dell Technologies completed its acquisition of EMC in 2016, it gained a sweetheart of an asset: VMware. More precisely, it gained 80% of VMware, making the software dynamo a mostly autonomous company in the Dell Technologies family of companies. Dell Technologies just announced the expected spinoff of that 80% ownership, making VMware a fully […]
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Blog

COVID-19 Offers The Opportunity To Redesign The Physical Office

Dan Bieler January 14, 2021
In the wake of COVID-19, organizations must redesign mobility solutions to shape resilient and adaptive future workspaces.
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Amazon Launches Pharmacy Offering, Furthering Its Strategy To Make Healthcare Shoppable And Convenient For Consumers

Arielle Trzcinski November 19, 2020
The Amazon Effect Comes Full Swing To Prescription Services Amazon Pharmacy, the company’s much-anticipated online prescription fulfillment service (built from its acquisition of PillPack two years prior), launched this week. With this announcement (and its past healthcare investments), Amazon becomes a direct competitor with legacy retail pharmacies CVS Health, Walgreens Boots Alliance, and others. In […]
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Blog

Holiday 2020 Kicks Off

Fiona Swerdlow October 14, 2020
It’s Amazon Prime Day and Big Billion Days week — a fitting time to kick off Holiday 2020 and Forrester’s annual holiday prep blog series. In the coming weeks, watch for Forrester analyst expert insights about everything from marketing, podcast advertising, and smart post-purchase notifications to US holiday forecast scenarios, “11/11” event analysis, thwarting “grinchy” […]
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Blog

Drive-To-Store Et Nouveaux Comportements D’Achats : Le Futur Du Commerce

David Truog September 9, 2020
L'évolution des attentes des consommateurs fait entrer les marques B2C dans une nouvelle ère. Découvrez les quatre forces qui vont définir l'avenir des achats B2C.
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Blog

Vast, Fast, And Relentless: The Future Of How People Buy

David Truog September 9, 2020
The way people buy products and services has been evolving rapidly, and the fast and furious pace is only accelerating — sinking some companies while creating immense opportunity for others, new and old. Discover the four forces that will define the next era of consumer buying.
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Blog

Let’s Talk About (Government) EX

Judy Weader September 1, 2020
Forrester has been talking about the connection between employee experience (EX) and customer experience (CX) for years. And it’s not just talk: Our Customer Experience Index (CX Index™) and Employee Experience (EX Index) studies help organizations understand the key drivers of experience for customers and employees, respectively. But although we’ve published reports on government CX, […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins September 1, 2020
Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion. At $99.99 (plus a small monthly service fee for advanced features), the Halo Band sits closer to Fitbit’s fitness trackers (ranging from $99.95–$169.95) than the Apple Watch ($400-plus). It focuses on what consumers want most: tracking fitness-related activity, […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins July 27, 2020
Even If You’re Reopening Your Offices, You Need To Plan For A Remote-Work Future This week, Google extended its remote-work plans for all 200,000 full-time and contract employees through summer 2021. Alphabet Chief Executive Officer Sundar Pichai said in a company memo, “I hope this will offer the flexibility you need to balance work with taking care of yourselves […]
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Managing The Risks Of The New Remote Workforce

Christopher Sherman July 14, 2020

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Blog

Walmart Doubles Down On ‘Save Money. Live Better.’ As It Wants To Help You Shop For Your Next Health Insurance Plan

Arielle Trzcinski July 13, 2020
Recently, Walmart quietly launched Walmart Insurance Services LLC. To better understand and triangulate what this move means for the future of healthcare, a team of Forrester analysts weighed in. Read their takes.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 15, 2020
A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement. At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […]
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Blog

Dependability Demands Of Your VDI Infrastructure Are Skyrocketing

Naveen Chhabra May 19, 2020
The rush to scale up virtual desktop infrastructure doesn't mean you should abandon risk management. Get three tips for IT continuity risk planning.
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 11, 2020
COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation and technologies are reaping the rewards for their prescient decisions. Sales engagement (SE) solutions — originally designed to help sales development reps manage and automate multichannel touchpoints — now deliver significant productivity gains and more to entire revenue teams. The COVID-19 pandemic is accelerating existing […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 20, 2020
The March Numbers Are In: Retail Sales Are Down But Not Out The United States Census Bureau released preliminary figures for March sales in the US on April 15, which provided an official glimpse of the impact of COVID-19 on the US economy and retail spend. We expect the upcoming slate of earnings releases to reinforce the following narrative: Consumer spend is up at grocery stores (including alcohol […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 6, 2020
Remote Work Is Having A Moment: Ensure Employee Productivity Now COVID-19 is forcing companies across the globe to rapidly transition their workforces from the office into the home. Ninety-eight percent of Goldman Sachs employees are working remotely, and in the first two weeks of March, Cisco customers spent 5.5 billion minutes in virtual meetings. Our research shows that remote and […]
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Blog

Retailers And Brands: Clean, Plan, Monitor, Cross-Train, Reassure — Then Repeat

Scott Compton March 6, 2020
The spread of the coronavirus (COVID-19) is impacting everything from global stock market vacillations and travel to retail traffic and buying patterns. To help retailers manage, we’ve rounded up some of the best advice we are hearing about the retail customer experience and managing business operations.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 23, 2019
Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday! Healthcare CIOs Are Pushing US Congress To Block Patient Data Sharing Across Mobile Apps The College of Healthcare Information Management Executives (CHIME), representing more than 3,200 CIOs and […]
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