Peter Wannemacher

Senior Analyst

Forrester Bio

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Do You Work For A Financial Services Provider? Then Take This Survey!

Peter Wannemacher April 27, 2018

Forrester is conducting research on how financial services companies are using video to win, serve, engage, and retain customers. As part of this research, we want to hear from you! Click here (or below) to take the survey and help us give you great research — plus you get a free research report for taking the […]

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Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Peter Wannemacher April 3, 2018

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […]

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Another Mobile Feature Banks Should Offer: Subscription Management

Peter Wannemacher October 2, 2017

[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps. Recently, we came across another feature that several startups offer but that we haven’t seen […]

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Which Nifty Mobile Banking Features Is Your App Missing?

Peter Wannemacher March 17, 2017

Not long ago, Forrester published a report that listed “Eleven Mobile Features That More Banks Should Offer.” These features are nifty and valuable mobile services that a majority of banks worldwide don’t offer. As a follow-up to this research, we thought that we’d share three additional mobile banking features that we see more companies rolling […]

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What Financial Services Execs Can Expect In 2017

Peter Wannemacher November 14, 2016

Every fall, more than a dozen Forrester analysts across multiple roles meet to discuss what executives and leaders at financial services firms should anticipate over the next year. Driven by our ongoing research, the result of this brainstorm is now available as the just-published “Predictions 2017: Pioneering Financial Providers Will Partner With Fintech To Build […]

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Why Most Banks Should Not (Yet) Roll Out Bots

Peter Wannemacher August 31, 2016

Companies of all stripes are getting bot-happy, rolling out bots for third-party platforms like Facebook Messenger, Kik, WeChat, Slack, and more. Firms like Yahoo, H&M, KLM Airlines, and others use these chatbots — software built to simulate human conversation and to help consumers complete tasks — in an effort to better win, serve, and retain customers. […]

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Bank of America Redesigns Email Alerts

Peter Wannemacher August 11, 2016

Few things are as unsexy as emails from a financial services company. But email alerts play an important role in the world of digital banking: Forrester’s new research report shows that alerts drive mobile banking usage and engagement. Too few digital banking teams allocate significant resources to their alerts efforts — as evidenced by the […]

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What Drives Mobile Banking Engagement?

Peter Wannemacher June 27, 2016

This blog post is a collaboration between Peter Wannemacher and Nicole Dvorak, who also collaborated on Forrester's brand-new report on this topic. As former New York Mayor Michael Bloomberg once tweeted, “If you can’t measure it, you can’t manage it and you can’t fix it.” Digital executives at banks must understand and gauge the drivers […]

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Splitwise Is A Fintech Disruptor That Shows The Potential Of Shared Finances

Peter Wannemacher May 31, 2016

Note: If you’re a Forrester client, you can jump straight to the full report here. Two weeks ago, I was lucky enough to spend 10 days in Italy on a vacation with my wife and some friends. As we walked the Path of the Gods, made our own Neapolitan pizze, and enjoyed the gorgeous views of […]

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Banks: Your Customers’ Cross-Channel Experiences Are Shoddy (Or Worse)

Peter Wannemacher April 27, 2016

Note: If you’re a Forrester client, you can jump straight to the full report here. The other day, I stopped by my bank’s ATM to get some cash. After entering my card and PIN and while waiting for my money (during which I was a captive audience), I was presented with an ad for a […]

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In 2016, Financial Services Executives Will Bet Big On APIs

Peter Wannemacher November 10, 2015

We’ve just published our Predictions 2016 report, outlining eight shifts that banks and their partners can expect by December 31 of next year. As a preview of the report, here are two of our predictions for 2016: APIs and open platforms will take center stage. APIs are becoming the most powerful technology in digital business […]

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Which Banks Lead In Mobile: Forrester Benchmarks 41 Providers Around The World

Peter Wannemacher July 21, 2015

Over the past seven years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive now calls “the most important part of my job.” eBusiness and channel strategy professionals at banks are under intense pressure to differentiate by offering mobile features, content, and experiences that meet […]

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Scotiabank Uses Mobile Messaging To Increase Digital Sales

Peter Wannemacher June 1, 2015

[Note: This blog post is based on a new Forrester research report; clients can read the full text here.]  Two years ago, digital executives at Scotiabank looked at the state of mobile banking and recognized the opportunity to roll out targeted mobile marketing to existing customers using the firm's mobile apps. At the time, too few banks […]

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Competition Remains White Hot In The Canadian Mobile Banking Market

Peter Wannemacher May 26, 2015

[this blog post was co-authored by Rachel Roizen] Forrester has just published its 2015 Canadian Mobile Banking Functionality Benchmark. The report reveals important insights about the mobile offerings from the five largest retail banks in Canada: BMO, CIBC, RBC Royal Bank, Scotiabank, and TD Canada Trust. Forrester clients can find the full benchmark report here: […]

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Digital Executives At Banks: Steal Ideas From Retailers To Win More Customers

Peter Wannemacher April 20, 2015

Over the past decade, digital executives and teams at banks have made strides in digital selling by upgrading and improving their public websites — and more recently their mobile apps and sites. But conversion rates on many banks’ websites remain low — in some areas, well below 10% — even as consumers’ expectations for digital […]

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Which Banks Lead In Digital Sales? Find Out Here

Peter Wannemacher December 2, 2014

[This blog post was co-authored by Rachel Roizen] Hot off the presses: We’ve just published our 2014 US and Canadian Bank Digital Sales Benchmark reports, in which we assess the public websites of the five largest retail banks in each country — as well as their mobile sites and downloadable apps for smartphones and tablets. […]

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2014 US Credit Card Secure Website Benchmark: Discover Continues To Lead

Peter Wannemacher December 1, 2014

[This blog post was co-authored by Rachel Roizen] Forrester has just completed our 2014 US credit card secure website benchmark, in which we assessed the features, functionality, and content on the secure websites of the six largest credit card issuers in the US. You can read and/or download the full report by clicking on the link […]

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Inspired By Disruptors, Digital Banking Executives Will Innovate In 2015

Peter Wannemacher November 6, 2014

In April, we outlined some of the most powerful forces reshaping digital banking. These include breathtaking growth in the role of mobile banking, unrelenting changes in technology, a crowded field of new competitors and digital disruptors, and rising expectations among customers and prospects. Now we’ve taken a look at 2015 and predicted a dozen ways […]

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Starting A Mobile Banking Project? There's A Checklist For That

Peter Wannemacher August 26, 2014

In his excellent book, The Checklist Manifesto, Atul Gawande makes a compelling case for the power of simple checklists to avoid issues and mistakes during the decisioning process. Gawande's thesis is essentially this: A consistently applied, step-by-step checklist can be enormously valuable for a range of professionals from doctors to software designers to executives at […]

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Can Gamification Boost Digital Bill Pay?

Peter Wannemacher August 19, 2014

[Quick note: If you read my old blog post about gamification, you may hope to earn more Peter Wannemacher Points. Well congrats! You just earned 150 more Peter Wannemacher Points! Plus, you can collect a digital badge if you read to the end of this post and send me an email!] Forrester has outlined how […]

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