Peter Wannemacher

Senior Analyst

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Is Your Bank’s Mobile App A Fonzie Or A Potsie?

Peter Wannemacher June 4, 2019
If you’re a fan of the old TV show “Happy Days,” you know Fonzie and Potsie. If you don’t know the show, here’s a quick sum-up of the two characters: Both were good dudes, but while one (Potsie) managed to, at best, fit in with the crowd, the other (Fonzie, also known as “The Fonz”) […]
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The Good, The Bad, & The Ugly Of US Mobile Banking Experiences In 2019

Peter Wannemacher May 15, 2019
Mobile apps have become the touchpoint of choice for millions of people to manage their finances. To find out how effectively banks are meeting customers’ expectations, Forrester regularly reviews the mobile apps of leading banking brands around the world.
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Small Business Banking Has Been Disrupted (And There’s No Going Back)

Peter Wannemacher February 19, 2019
Bankers around the world are rightly worried about the threats posed by digital disruptors getting in between them and their retail banking customers. But Forrester’s newest research reveals that executives should be just as worried — perhaps even more worried — about another market that is being upended: small business banking. Small- and medium-sized businesses […]
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VIDEO

Wealth Management Firms: You Need Videos On Your Websites And Apps

Peter Wannemacher January 31, 2019
When digital channels such as websites arrived, they were designed in large part as “pieces of paper” delivered on a computer screen (thus, the still-widely-used term “web page”). But the human brain wasn’t wired to slog through big blocks of text, so millions of websites (and now mobile apps and other digital interfaces) are currently […]
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Do You Work For A Financial Services Provider? Then Take This Survey!

Peter Wannemacher April 27, 2018
Forrester is conducting research on how financial services companies are using video to win, serve, engage, and retain customers. As part of this research, we want to hear from you! Click here (or below) to take the survey and help us give you great research — plus you get a free research report for taking the […]
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Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Peter Wannemacher April 3, 2018
Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […]
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Another Mobile Feature Banks Should Offer: Subscription Management

Peter Wannemacher October 2, 2017
[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps. Recently, we came across another feature that several startups offer but that we haven’t seen […]
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Which Nifty Mobile Banking Features Is Your App Missing?

Peter Wannemacher March 17, 2017
Not long ago, Forrester published a report that listed “Eleven Mobile Features That More Banks Should Offer.” These features are nifty and valuable mobile services that a majority of banks worldwide don’t offer. As a follow-up to this research, we thought that we’d share three additional mobile banking features that we see more companies rolling […]
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What Financial Services Execs Can Expect In 2017

Peter Wannemacher November 14, 2016
Every fall, more than a dozen Forrester analysts across multiple roles meet to discuss what executives and leaders at financial services firms should anticipate over the next year. Driven by our ongoing research, the result of this brainstorm is now available as the just-published “Predictions 2017: Pioneering Financial Providers Will Partner With Fintech To Build […]
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Why Most Banks Should Not (Yet) Roll Out Bots

Peter Wannemacher August 31, 2016
Companies of all stripes are getting bot-happy, rolling out bots for third-party platforms like Facebook Messenger, Kik, WeChat, Slack, and more. Firms like Yahoo, H&M, KLM Airlines, and others use these chatbots — software built to simulate human conversation and to help consumers complete tasks — in an effort to better win, serve, and retain customers. […]
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Bank of America Redesigns Email Alerts

Peter Wannemacher August 11, 2016
Few things are as unsexy as emails from a financial services company. But email alerts play an important role in the world of digital banking: Forrester’s new research report shows that alerts drive mobile banking usage and engagement. Too few digital banking teams allocate significant resources to their alerts efforts — as evidenced by the […]
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What Drives Mobile Banking Engagement?

Peter Wannemacher June 27, 2016
This blog post is a collaboration between Peter Wannemacher and Nicole Dvorak, who also collaborated on Forrester's brand-new report on this topic. As former New York Mayor Michael Bloomberg once tweeted, “If you can’t measure it, you can’t manage it and you can’t fix it.” Digital executives at banks must understand and gauge the drivers […]
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Splitwise Is A Fintech Disruptor That Shows The Potential Of Shared Finances

Peter Wannemacher May 31, 2016
Note: If you’re a Forrester client, you can jump straight to the full report here. Two weeks ago, I was lucky enough to spend 10 days in Italy on a vacation with my wife and some friends. As we walked the Path of the Gods, made our own Neapolitan pizze, and enjoyed the gorgeous views of […]
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Banks: Your Customers’ Cross-Channel Experiences Are Shoddy (Or Worse)

Peter Wannemacher April 27, 2016
Note: If you’re a Forrester client, you can jump straight to the full report here. The other day, I stopped by my bank’s ATM to get some cash. After entering my card and PIN and while waiting for my money (during which I was a captive audience), I was presented with an ad for a […]
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In 2016, Financial Services Executives Will Bet Big On APIs

Peter Wannemacher November 10, 2015
We’ve just published our Predictions 2016 report, outlining eight shifts that banks and their partners can expect by December 31 of next year. As a preview of the report, here are two of our predictions for 2016: APIs and open platforms will take center stage. APIs are becoming the most powerful technology in digital business […]
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Which Banks Lead In Mobile: Forrester Benchmarks 41 Providers Around The World

Peter Wannemacher July 21, 2015
Over the past seven years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive now calls “the most important part of my job.” eBusiness and channel strategy professionals at banks are under intense pressure to differentiate by offering mobile features, content, and experiences that meet […]
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Scotiabank Uses Mobile Messaging To Increase Digital Sales

Peter Wannemacher June 1, 2015
[Note: This blog post is based on a new Forrester research report; clients can read the full text here.]  Two years ago, digital executives at Scotiabank looked at the state of mobile banking and recognized the opportunity to roll out targeted mobile marketing to existing customers using the firm's mobile apps. At the time, too few banks […]
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Competition Remains White Hot In The Canadian Mobile Banking Market

Peter Wannemacher May 26, 2015
[this blog post was co-authored by Rachel Roizen] Forrester has just published its 2015 Canadian Mobile Banking Functionality Benchmark. The report reveals important insights about the mobile offerings from the five largest retail banks in Canada: BMO, CIBC, RBC Royal Bank, Scotiabank, and TD Canada Trust. Forrester clients can find the full benchmark report here: […]
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Digital Executives At Banks: Steal Ideas From Retailers To Win More Customers

Peter Wannemacher April 20, 2015
Over the past decade, digital executives and teams at banks have made strides in digital selling by upgrading and improving their public websites — and more recently their mobile apps and sites. But conversion rates on many banks’ websites remain low — in some areas, well below 10% — even as consumers’ expectations for digital […]
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Which Banks Lead In Digital Sales? Find Out Here

Peter Wannemacher December 2, 2014
[This blog post was co-authored by Rachel Roizen] Hot off the presses: We’ve just published our 2014 US and Canadian Bank Digital Sales Benchmark reports, in which we assess the public websites of the five largest retail banks in each country — as well as their mobile sites and downloadable apps for smartphones and tablets. […]
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