Richard Joyce

Senior Analyst

Author Insights

BLOG

Just Published: The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

Richard Joyce May 30, 2017
A strong brand can give marketers a competitive advantage, and improve their marketing effectiveness throughout the customer life cycle. But winning customer attention is a challenge, and consumers will ignore marketers that can't create powerful and connected advertising. Marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using […]
Read More
BLOG

Digital Media Buying Gets The “Programmatic” Makeover

Richard Joyce December 2, 2014
If you are, like me,  deeply involved with digital advertising, one of the industry mantras of the last few years was anything with a taste of “PROGRAMMATIC.” Yes, you can say it with me now: “PRO·GRAM·MAT·IC.” Ahhhh.  In reality, I think that we are only starting now to truly see programmatic methods and techniques adopted […]
Read More
BLOG

Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019

Richard Joyce October 6, 2014
This is a guest post by Samantha Merlivat, a researcher serving Marketing Leadership professionals. US online display advertising will grow from $19.8 billion in 2014 to $37.6 billion in 2019, at a compound annual growth rate of 13.7%. The offline ad market, in comparison, will grow at a modest 1% CAGR over the same period. […]
Read More
BLOG

The Beginning Of The End For The “Programmatic” Ad Network

Richard Joyce August 21, 2014
The acquisition of [X+1] by Rocketfuel signals the beginning of the end for “programmatic” ad networks. Since the industry’s shift to programmatic, countless ad networks have changed how they market themselves, adjusting their sales language to mimic legitimate programmatic platforms. The “programmatic” ad network insertion order-based and flat-rate business model has prolonged the black box […]
Read More
BLOG

Let’s Talk About Programmatic

Richard Joyce August 19, 2014
Programmatic – one of digital marketing’s buzzwords of 2014. It seems today everyone is doing programmatic ad buying – and if you’re not, then some would say your media strategy is lagging behind.  Most marketers are still trying to make sense of the programmatic buying space and answer questions like: How should I be using […]
Read More