This post is co-authored by Anjali Yakkundi, senior analyst at Forrester Two years ago, we published our take on Publicis Groupe’s acquisition of then independent,…
The Forrester Wave™: Lead Agencies, Q4 2016 report is hot off the press! Companies that succeed in the post-digital era marry digital engagement,…
Changes in consumer behavior and technology are driving seismic shifts in media buying. Marketers are feeling this acutely as they reach out to media agency…
Marketers often voice their frustration to me about the rate of turnover at their agencies. It is hard to lose a great team member, but…
On Monday, holding company Dentsu Aegis announced that it acquired a majority stake in Merkle, which is known for its CRM, data, and digital marketing…
In collaboration with Susan Bidel, Richard Joyce and Jim Nail. Yesterday, the ANA released the findings from an eight month research study into…
Coauthored by Anjali Yakkundi “We can improve your digital customer experience with our strategy, design, and technical chops.” Does this pitch sound familiar? Digital…
I embarked on the topic of performance-based agency compensation because I was getting A LOT of questions about it. Mostly, folks wanted to understand…
I am very excited to announce that the Innovation Agency Wave is now live! Marketers need data, technology support, ideas, experience design, and change management —…
Continuing the theme of agency selection, my next report, Revamp Your Agency Roster To Lead A Connected Brand Experience (subscription required), came out…
