Satish Meena

Senior Forecast Analyst

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Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Satish Meena November 29, 2018

Southeast Asia (including Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam) is home to 574 million people. Of these, 272 million (47%) are online and 144 million will make purchases online in 2018, making the region a magnet for investment by online retailers and venture capital firms. We expect B2C online retail in Southeast Asia […]

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eCommerce Will Account For 36% Of Global Fashion Retail Sales By 2022

Satish Meena November 13, 2018

Fashion is the second-largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. Brick-and-mortar and eCommerce retailers are vying for shoppers’ attention and dollars. In our recently published “Forrester Analytics: Online Fashion […]

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India’s eCommerce Firms Brace For Additional Losses

Satish Meena November 1, 2018

This week, India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ₹6,445 crore (US$970 million) for the 2017–2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share. Forrester sees the following trends coming in the Indian […]

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Flipkart To Cross $1 Billion In Sales During This Year’s Big Billion Days

Satish Meena October 3, 2018

On October 6, 2014, Flipkart launched “Big Billion Day,” which falls during the festive season in India that accounts for 40% of key Indian brands’ total annual sales. Now in its fifth year, Big Billion Days has become a five-day event; this year, it starts on October 10 — the same day that Amazon will […]

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By Acquiring Flipkart, Walmart Gets Access To The Indian Market — For A Premium

Satish Meena May 15, 2018

In April 2017, Flipkart raised funds from SoftBank, eBay, Tencent, and Microsoft to counter Amazon’s rapidly growing presence in India. On May 9, 2018, Walmart announced that it will jump into the fray, paying $16 billion to acquire 77% of Flipkart and finally getting the chance to sell goods to Indian consumers. This deal gives […]

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The Data Digest: Forrester Forecasts Single-Digit Growth For Global Smartphone Unique Subscribers For The First Time in 2018

Satish Meena March 12, 2018

Powered by the rise of cheap smartphones, declining data prices, and short replacement cycles, the smartphone industry has seen rapid adoption for the past 10 years. But after years of consistent double-digit growth rates, we expect the number of global smartphone unique subscribers to grow by single digits in 2018 for the first time, at […]

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Smart Speakers Are Gradually Accelerating The Adoption Of Smart Home Devices

Satish Meena October 23, 2017

On September 27, Amazon followed up on its 2014 release of Amazon Echo by launching the next generation of Echo devices including Echo, Echo Plus,  Echo Connect, and Echo Spot. Echo Plus is the most important of these devices due to its built-in smart home hub, which makes it easy to connect your smart devices. […]

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Amazon And Flipkart Are Expected to Record $1.2 Billion To $1.5 Billion In Sales In India’s Coming Festive Season

Satish Meena September 19, 2017

On October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India. Now in its fourth year, Big Billion Day has expanded from a one-day event to five days. In 2014, Snapdeal launched […]

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The Indian Online Retail Market: Amazon Versus Everyone Else

Satish Meena April 11, 2017

The Indian online retail market is in flux. On April 10, Flipkart raised $1.4 billion and added eBay, Tencent, and Microsoft to an investor list that already includes Tiger Global Management, Naspers Group, Accel Partners, and DST Global. In addition, Softbank is working on selling Snapdeal, the third-largest online retailer in India, to Flipkart and […]

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Introducing The Forrester Readiness Index Report: eCommerce, 2016

Satish Meena March 17, 2017

With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce. While there is no universal tool for selecting expansion opportunities, the Forrester Readiness Index (FRI) provides a holistic assessment of the eCommerce setting for each […]

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Making Sense Of Round One In The eCommerce War During The Festive Sales Season In India

Satish Meena October 7, 2016

The first week of October witnessed the start of the holiday sales season in India as the big three online retailers — Flipkart, Amazon, and Snapdeal — launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players. Online retail in India […]

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Amazon Has Surpassed Flipkart As Indian Consumers’ Preferred Online Retail Destination

Satish Meena July 21, 2016

According to data from Forrester’s Consumer Technographics® Asia Pacific Online Benchmark Survey, 2016, in the past three months Amazon has, for the first time since 2014, surpassed Flipkart as the preferred online retail destination for consumers in India’s metropolitan areas. Amazon’s takeover has been rapid: 30% of respondents in our 2014 survey reported buying from […]

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48% Of Retail Sales In Asia Pacific By 2020 Will Be Impacted By Web

Satish Meena July 19, 2016

Only 13% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) were made online in 2015, but the impact of the web on offline retail sales is much bigger. Our recently published Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific) shows the influence of the web on […]

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Understanding The New Guidelines For Foreign Direct Investment (FDI) In eCommerce In India

Satish Meena March 31, 2016

The Indian government issued new guidelines for FDI in eCommerce on March 29, 2016 to provide clear definitions for the sector and to remove ambiguities in the law that companies have been using to get foreign investment. Here are some of the key changes and my thoughts on their impact: The government has defined an […]

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The Latin American Economy Is Slowing Down Online Retail Market Growth

Satish Meena March 30, 2016

Online retail in Latin America faces a number of challenges: a troubling economy, rising unemployment, high inflation, and regulatory and infrastructure problems. The recently published Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America) explores the impact of all of these factors. Some of the key findings are as follows. Brazil remains the largest, […]

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The Online Retail Market In India Will Reach $75 Billion By 2020

Satish Meena January 27, 2016

The retail market in India is going through a very interesting phase. Online retailers are flush with funds and spending aggressively on acquiring customers and building infrastructure, while organized retailers are trying to come out of their “wait and see” mode before online sales start hurting them in categories other than music, books, and mobile […]

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Global Smartphone Subscribers Surpassed Feature Phone Subscribers in 2014

Satish Meena September 25, 2015

Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone. Several factors will drive this trend, including the falling average selling price […]

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Consumers Will Download More Than 226 Billion Apps In 2015

Satish Meena June 22, 2015

Apple and Google have recently announced the total number of app downloads from their app stores over the past 12 months. Apps downloaded by by iOS users crossed the 100 billion mark in June 2015 — 25 billion of those in the past 12 months — while Android users have downloaded more than 50 billion apps […]

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$70 Billion In Offline Sales In India Will Be Web-Influenced By 2019

Satish Meena April 9, 2015

Less than 1% of total retail sales in India were made online in 2014, but the impact of the Web on offline sales is much greater. The emergence of smartphones and the mobile Internet is playing a much bigger role in influencing the purchase decisions of online users. Customers are using them to research products, […]

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Why Is Alibaba Investing In Indian Online Payment Platform Paytm?

Satish Meena January 19, 2015

Alibaba has an ambitious goal: becoming the first company to exceed $1 trillion in gross merchandise value in the next five years. To accomplish this, Alibaba is looking to expand in emerging markets, as developed markets like North America and Europe are mature and have high barriers to entry. Emerging markets with rapidly growing smartphone […]

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