Seth Marrs

Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. Learn about the challenges and market forces contributing to this decline, and find out the steps that you can take to enhance trust in marketing measurement.

Learn how the Forrester Sales Compensation Design And Management Model and a new landscape report can help evaluate sale performance management platforms.

In 2025, the true potential of generative AI as a growth driver will be tested. B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology.

En 2025, le véritable potentiel de l'IA générative en tant que moteur de croissance va être mis à l'épreuve. Les équipes marketing, vente et produits B2B doivent se préparer à des résultats mitigés lorsqu'elles tenteront de générer de la valeur à partir de cette technologie en vogue.

Im Jahr 2025 wird das wahre Potenzial der generativen KI als Wachstumstreiber auf die Probe gestellt werden. Teams für B2B-Marketing, -Vertrieb und Produkte sollten sich bei ihrem Versuch, diese brandneue Technologie wertsteigernd zu nutzen, für positive, negative und sogar unschöne Ergebnisse wappnen.

Learn how Corpay redesigned its compensation programs to improve lead conversion rates.

This blog provides takeaways from Dreamforce, INBOUND, and CloudWorld that clients can use to get a perspective on each vendor’s vision for the coming year.

The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.

Too many marketing and sales teams still hold onto old dogmas and operate in a way that does not reflect how buyers want to engage, which makes it harder to achieve their collective revenue goals.

Real-time revenue execution platform vendors have built important features that enable companies to improve revenue outcomes. After evaluating the top vendors in this category, five features stood out.

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Sales managers now have the visibility needed to coach sellers beyond the basics.

In the world of revenue technology, three distinct categories have converged to form a new supergroup of revtech capabilities. Learn more about revenue orchestration platforms in this preview of a new report.

Salesloft’s acquisition of Drift is a first step into marketing technology for sales tech vendors.

Real-time revenue execution platforms strengthen prospect identification and digital engagement while also providing capabilities that ensure the best buyer experience. Learn more about how they can improve business outcomes.

The past year was an exciting one for the sales technology market. Here are some of the highlights, along with a look ahead to 2024.

Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.

The recent evaluation, The Forrester Wave™: Conversation Intelligence For B2B Revenue, Q4 2023, revealed trends that help customers understand what they should look for in providers when purchasing CI solutions.

The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions. CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights.