Srividya Sridharan

VP, Research Director

Forrester Bio

Author Insights

Blog

Come For The Insight, Stay For The Impact

Srividya Sridharan September 10, 2020
Get an overview of the tracks and sessions at the upcoming Forrester Data Strategy & Insights live virtual event.
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Blog

Move From Insight To Impact: Data Strategy & Insights 2020

Srividya Sridharan September 3, 2020
The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. It Pays […]
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Blog

A Flash-Point Week For Facial Recognition

Srividya Sridharan June 11, 2020
Our analysts address the five most pressing questions in the facial recognition debate.
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Blog

The Insights Beat: Data And Analytics Make The Perfect One-Two Punch

Srividya Sridharan May 15, 2020
Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer (football) leagues are in full swing, and the Boston Marathon traditionally takes place on the third Monday of April. But the COVID-19 crisis […]
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Blog

Create Meaningful Measurement, Not A Mess Of Metrics

Srividya Sridharan April 21, 2020
Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want. At Forrester’s Customer Experience North America virtual event on June 16–18, we have an entire track dedicated to meaningful measurement where we’ll explore how both CX professionals and marketers can up their measurement game across six dimensions.
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Blog

The Insights Beat: Spring Has Sprung — Get Your Data And Analytics Tools In Order

Srividya Sridharan April 10, 2020
The time of year has finally arrived when the sun lingers on the horizon longer and longer, life creeps back into the trees, and weather forecasts look much more favorable. But this normally welcome period of seasonal change coincides with unprecedented change in how we are forced to conduct business. In the midst of the […]
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Blog

The Insights Beat: Stay On Course With Smart Data And Analytics Choices

Srividya Sridharan March 10, 2020
As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […]
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Blog

Predictions 2020: AI Aspirations Will Both Sizzle And Simmer

Srividya Sridharan October 30, 2019
In 2020, companies will become laser-focused on AI value and accelerate adoption. Get Forrester's top three predictions for AI in 2020.
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Blog

Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth

Srividya Sridharan October 22, 2019
Learn the topics that data professionals want to hear about most at the upcoming Data Strategy & Insights Forum.
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Blog

The Insights Beat: The Best Of Times As A Data And Analytics Leader

Srividya Sridharan October 11, 2019
Our team is busy gearing up for the Data Strategy & Insights 2019 Forum in about three weeks. My co-RD Gene Leganza and I are having some great speaker prep conversations, and we’ve been lucky to get a sneak peek into how these industry speakers are making an impact in their organizations by leading the […]
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Blog

The Insights Beat: Plan For New Data And Analytics Supplies

Srividya Sridharan September 10, 2019
Summer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New England in the fall, I am sorry to see summer come to an end. The end […]
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Video

Data Strategy & Insights 2019: Reimagine To Reinvent

Srividya Sridharan September 5, 2019

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Blog

The Insights Beat: The Times They Are A-Changin’

Srividya Sridharan August 16, 2019
Come gather ’round, people, wherever you roam And admit that the waters around you have grown And accept it that soon you’ll be drenched to the bone If your time to you is worth savin’ Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’. — Bob Dylan The […]
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Blog

The Insights Beat: Light Up The Sky With Insights This July

Srividya Sridharan July 3, 2019
It’s nearly Independence Day in the US — a day filled with parades, fireworks, family, and, of course, delicious food. The day honors something that we, like the Founding Fathers before us, hold dear in the research organization at Forrester: the agreed-upon final wording of a document, devised by a team of thinkers, driven by […]
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Blog

The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan June 12, 2019
(Jeremy Vale and Paolo Santamaria contributed to this post.) This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […]
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Blog

The Insights Beat: Spring Into Action With Your Insights

Srividya Sridharan May 6, 2019
This month’s Insights Beat uncovers new ways to accelerate digital transformation, featuring some of our latest research on data and analytics technologies and strategies.
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Blog

The Insights Beat: Get Smarter About Your Competitors, Customers, And Company

Srividya Sridharan April 4, 2019
Insights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Company insights. Operational insights. Process insights. Sales insights. Marketing insights . . . you get the drift. All types of enterprise data (big, medium, small, and petite), as well as external data, fuel these insights and make you smarter about how you […]
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Blog

The Insights Beat: Future-Proof Your Insights Capability

Srividya Sridharan March 12, 2019
B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.
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Blog

The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Srividya Sridharan February 7, 2019
It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] But it’s not always rosy for you as a data, analytics, and insights leader. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […]
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Blog

Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]
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