Don’t Look Now, But Database Marketing Is Making A Comeback
Single customer view. Real-time insights. Customer engagement strategy. Buzzwords? Sure. But each one is crucial for revenue growth and more efficient marketing, and none of…
Latest Posts By Steph
Privacy, security & risk
Help Forrester Benchmark The Privacy/Personalization Paradox
Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy…