Stephanie Slate
Senior Consultant, Total Economic Impact
Author Insights
Blog
Tightening Budgets? Ensure That Your Business Case Stands Out
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
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Does A TEI Have A Positive ROI For Companies? You Bet.
Our recent analysis underscored the benefits a Total Economic Impact Study can deliver to companies, particularly as economic uncertainty looms.
Blog
The Total Economic Impact™ Of DEI: Why Diversity, Equity, And Inclusion Matter
Essentially, as CX improves, more customers will comply with a department’s directives, engage with it proactively, speak well of it, trust it, and forgive its mistakes. And if the data is holistic and allows for true representation, it will allow government operations to cost less and run more smoothly.
Blog
Activate Your Total Economic Impact™ (TEI) Study Using The Five W’s And One H
Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.
Blog
Marketing Leaders, Tell Your Buyers The TEI Investment Story: Part Two
The transparency a TEI study offers allows your sales teams to focus their time on quality leads, rather than on those that will never close.
Blog
Marketing Leaders, Tell Your Buyers The TEI Investment Story
Companies still rely on their B2B marketers to convince buyers their technology is worth the investment. So, what type of strong, persuasive content can marketers create that’ll enable sales teams to get buyers over the finish line?