Stephanie Slate
Consultant, Total Economic Impact
Author Insights
Blog
Activate Your Total Economic Impact™ (TEI) Study Using The Five W’s And One H
Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.
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Blog
Marketing Leaders, Tell Your Buyers The TEI Investment Story: Part Two
The transparency a TEI study offers allows your sales teams to focus their time on quality leads, rather than on those that will never close.
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Blog
Marketing Leaders, Tell Your Buyers The TEI Investment Story
Companies still rely on their B2B marketers to convince buyers their technology is worth the investment. So, what type of strong, persuasive content can marketers create that’ll enable sales teams to get buyers over the finish line?
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