Stephen Powers

VP, Group Director

Forrester Bio

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Online Engagement: An Integration Play?

Stephen Powers September 16, 2010
I still get a lot of client inquiries on “Web content management.” In fact, the past few months have been the busiest I’ve had since I joined Forrester almost four years ago. Many clients are investing in technology for their online, public-facing initiatives, and we’ve been having some great conversations about what technologies will best […]
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Adobe Seizes The Day

Stephen Powers July 28, 2010
Adobe has gotten into the content management business, with its announcement earlier today of its intent to acquire Day software for $240 million. Day —with its WCM, DAM, and collaboration offerings — has had a good deal of buzz over the last year or so. Why? Mostly due to a renewed marketing push, demo-friendly products, […]
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Planes, Pains, and Multichannel Engagement

Stephen Powers June 29, 2010
Recently on a cross-country flight, I was just waking up when the flight attendant asked me what I wanted for lunch. She was a little annoyed because I kept her waiting while I  looked  through the magazine for food choices, and gummed up the whole works. And who could blame her for being annoyed? She […]
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EMC and FatWire Finally Get Together (though perhaps not in the way you expected)

Stephen Powers February 16, 2010
EMC announced this morning that it has acquired a stake in Web content management vendor FatWire, one of the remaining standalone major WCM players in the market. With this announcement, EMC has finally admitted what’s been obvious for some time: that its current Documentum Web Publisher product simply doesn’t have the ability to become a […]
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Web Content Management and Portal: Together at Last?

Stephen Powers January 22, 2010
Just got back from the Lotusphere conference in Orlando (which sure beats Boston these days in the weather department – thanks, IBM!). At one of the sessions, IBM execs gave their take on the Web content management (WCM) and portal markets. Or should that be market? IBM is betting that the WCM and portal markets […]
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Can Open Text Turn The Page On Vignette’s Recent History?

Stephen Powers May 6, 2009
By Stephen Powers ECM vendor Open Text announced this morning that it intends to acquire Vignette, provider of Web and transactional content management technologies. In some circles, the acquisition of Vignette has been a foregone conclusion for many months now. Vignette has been an established player for years, with an impressive customer base. But the […]
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CMIS: Boom or Bust?

Stephen Powers October 20, 2008
By Stephen Powers Some of you may have heard about the joint announcement from EMC, IBM, and Microsoft about the creation of Content Management Interoperability Services (CMIS). The purpose of this proposed new standard? To create a vendor-agnostic way of accessing the data in content management systems from multiple vendors. In other words: Remember when […]
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Open Text Makes A DAM SaaS-y Move

Stephen Powers July 15, 2008
By Stephen Powers I’ll give you five seconds to recover from your pun-induced groaning [5…4…3…2…1] Now, on to the news: Open Text announced late last week that it has acquired eMotion, a software-as-a-service digital asset management (DAM) product, from Corbis. Open Text plans to rebrand eMotion as Artesia on Demand for Marketing, complementing its full-featured, […]
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Steve, You’ve Never Looked Better

Stephen Powers July 9, 2008
Earlier this week, if you happened to read any of my research on our site, you might have been scratching your head at my “new” photo, as seen below. You might have asked yourself, “What has happened to one of my favorite Forrester analysts?” Was it the result of a) a face lift; b) gender […]
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Alterian Goes Into The WCM Business

Stephen Powers May 19, 2008
By Stephen Powers A UK-based marketing software company, Alterian, has moved to acquire Mediasurface, maker of both installed and hosted Web content management (WCM) products. Given the state of the WCM market, an acquisition like this is not completely unexpected, since marketers increasingly have a say (if not the final say) in WCM purchasing decisions […]
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WCM: The Real Differentiator

Stephen Powers May 13, 2008
By Stephen Powers I recently attended Vignette’s annual analyst day, which turned out to be pretty enlightening, although perhaps not for the reasons I would have originally thought. For those of you who are unfamiliar with analyst days: vendors regularly hold what – to put it inelegantly – are essentially dog-and-pony shows that give their […]
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SDL Goes Shopping Again

Stephen Powers February 11, 2008
By Stephen Powers SDL announced today that it has acquired fellow global information management services vendor Idiom Technologies. Both SDL and Idiom sell software and services to help organizations manage global content. This marks the second significant acquisition for SDL in less than a year; last year SDL got into the Web content management business […]
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Interwoven Advances Its Interactive Marketing Push

Stephen Powers October 18, 2007
by Stephen Powers. Interwoven has announced its acquisition of Optimost, a company offering Web site testing and optimization through a software-as-a-service model. Optimost enables organizations to use multivariable testing to identify combinations of Web content — such as ads, pricing, and layouts — that get the best response from site visitors (all the better to […]
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Sesame Street 2.0

Stephen Powers September 18, 2007
Web 2.0 is hitting the preschool set, as children’s TV favorite Sesame Street is now producing a weekly video podcast. Each video podcast is five minutes long and features content repurposed from the show’s broadcasts. The content is available as a download on the show’s Web site and via an RSS feed, as well as […]
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Flex Goes Open Source

Stephen Powers April 26, 2007
by Stephen Powers. Adobe has put an end to much speculation, announcing that it will take Flex into the open source realm and make the source and documentation available under the Mozilla Public License. This move certainly ratchets up the battle between Flex and Microsoft’s Silverlight technology — both are used to create rich Internet […]
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SDL Acquires Tridion

Stephen Powers April 24, 2007
by Stephen Powers. The WCM vendor landscape has shifted again, as global information management solution vendor SDL has announced that it will acquire Tridion. SDL and Tridion are touting the complementary functionality of SDL’s translation management capabilities and Tridion’s WCM product, and the inevitable tighter integration between the two. The acquision certainly provides Tridion more […]
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The Joy of Baking?

Stephen Powers March 9, 2007
by Stephen Powers. I recently spoke with an IT manager who came up with a great analogy for a problem I continue to see in the WCM space. He was telling me about how much customization his team has needed to do while implementing a WCM solution, and how he expected some features to be […]
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