Featured Blogs

Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.

With feature management, engineering teams can engage in the practice of progressive delivery, where features are deployed with flags turned off, tested in production, and then gradually turned on to a progressively larger audience of users until the new feature is completely released. This mechanism can be used for new features, but the most common use case is safely managing continuous updates.

  What in the world is going on with messaging? Over the past few months, I have had numerous conversations where it seems that the responsibility for creating messaging has been upended. Messaging development has sprawled across too many areas within B2B teams, which has led to multiple, disparate — or even competing — versions […]

There is a growing need for more secure identity verification in the financial services industry due to the rise of sophisticated fraud tactics and increasingly complex regulatory requirements. Learn the four key challenges that financial services firms face in this preview of a new report.

Learn three distinct and emerging commerce strategies that guide leaders amid volatility in this preview of a new report.

Watch and learn how Palo Alto Networks, Siemens and Zendesk made the move – including their experience aligning teams to drive adoption and creating a pilot that led to measurable improvements in key performance metrics. 

Get two key takeaways from our latest evaluation of business intelligence platform offerings, which are contrary to the common narrative on business intelligence.

When employees are engaged, a better customer experience follows. Learn about two core elements for building an EX-to-CX strategy.

Learn about the workshop “Become The Ultimate Campaign Tycoon” that was conducted at Forrester’s B2B Summit in Phoenix on April 1.

Doubling down on customer insights, leaning into stability where it exists, and staying empathetic and adaptable will help B2B leaders stay on course.

Expose the root cause behind stuck stage-zero opportunities and whose responsibility it is to progress them.

The US administration is convinced that Apple, one the biggest and most valuable brands in the world, can and should move its manufacturing infrastructure to the US. The reality, however, is far murkier. Let’s dissect what puts Apple in a precarious situation and how it might hope to manage through this volatility. Apple is in […]

Understand the significance of AI technical services in scaling and optimizing AI implementations across business capabilities.

KubeCon + CloudNativeCon Europe 2025 in London underscored that the cloud-native ecosystem is operating within a complex and increasingly uncertain global landscape.

Forrester analysts Paul Miller and Pascal Matzke share their thoughts after visiting the 2025 Hannover Messe industrial automation trade fair.

The Forrester Wave™: Customer Relationship Management Software, Q1 2025, our latest evaluation of CRM providers, shows a market on the cusp of change.

As we put together our game plan for what to see at RSA Conference 2025, we wanted to scope out innovation, identify which vendor booths will be a must-see, and (at least for one of us) minimize the number of steps to take around the Moscone Center.

AI is rapidly transforming industries, and clients are seeking guidance on how to invest wisely and measure ROI amid the hype. As AI continues to evolve, trust in data, models, and outcomes will be crucial for scaling and realizing its full potential. The future of AI is about balancing innovation with careful planning to stay ahead without being overwhelmed.

Employee feedback is part of a virtuous cycle of improving customer experience (CX) through employee empowerment and enablement that builds customer trust. But if you’re not building your CX strategy using this loop, you’re in a reactive cycle of EX-blind customer focus instead. Breaking the cycle begins with an effective employee listening strategy, followed by accountability at the leadership level to ensure that employee voice leads to appropriate action. Forrester Principal Analyst David Brodeur-Johnson joins us to discuss.